12th R&D-Product Development Innovation Summit
This Summit has already been held. Please visit our current Innovation Summit.
Driving Forces For Better Corporate Innovation Capabilities
Just about every company, since the Industrial Revolution began in the late 1800s, has wished to improve its level of innovation. How to be a better innovator has been a subject of study for decades.
It was not until the early 2000s however, that collective industry demand for "better innovation" reached a level so as to spawn a revolution in the slowly evolving body of knowledge. Why then? Many factors contributed.
In the early 1980s, industry began shifting from a focus on manufacturing and operations excellence to a focus on R&D and Product Development excellence. The first articles on competing through product development appeared in 1983. In 1986, Robert Cooper introduced the first "Stage-Gate" framework in his book "Winning On New Products." Initially designed to improve "over the wall" from engineering to manufacturing, the framework rapidly evolved to be an end-to-end process from concept to customer. With an end-to-end framework now available to all industries, the time compression and/or Time-To-Market quest began. By the late 1990s, some companies were moving so fast that they were losing potential ROI by replacing their own products too quickly. As a result of the extreme time emphasis, the design communities had even less time for open thinking. Having less time ran contrary to many of the fundamental values as to why engineers, scientists, and designers went into their profession. There was no longer as much time or budget to innovate.
Two other major industry initiatives, Six Sigma and Lean for product development, affected the development community in a similar way. Lean resulted in fewer people to do the same work, and had some overhead to measure and monitor capabilities. Six Sigma resulted in many additions to the requirements of executing a product development process, while focusing to eliminate all sources of unnecessary variation. Experimentation and variation are necessary for innovation and invention.
Globalization of industries also contributed, for good and not so good reasons. When products could get knocked off without the ability to enforce the intellectual property, companies had to improve their cycles of innovation and learning to get and to stay ahead. At the same time, there were now many more competitors addressing what once were largely captive geographic markets. New entrants wished to be better than the current market players. Market players wished to be better to stave off new entrants.
The ability of just about anyone to develop Software, combined with the advent of the Internet, was also a giant driver. Many classic industries were under siege by companies that either delivered their products or services in a different way, or that added additional value into products through software and/or internet connectivity.
The confluence of Time-To-Market, Six Sigma, Lean, Globalization, Software Emergence, and the Internet during the 1980s and 1990s were the primary driving forces that lead to an innovation revolution in the 2000s.
How Far Have We Come?
There were but a handful of known and generally accepted strategies, tactics, processes, techniques, tools, or software that were generally available at the beginning of the 21st century. Offerings were largely unique to the person or company that had invented them. Little or no competitive products or methods for innovation existed.
Not an exhaustive list, but sufficient to make the point, begins with Edward deBono's work dating to the late 1960s in thinking methods. Unstructured "brainstorming" gained popularity in the 1970s. Japan's "KJ" method became popular in the 1980s. Roger vonOech created his "Creative Whack Pack" deck of cards in 1989. Geoffrey Moore popularized "Crossing The Chasm" in 1993. All these offerings were in the tools and techniques categories. There were no software products or services. Tactics for innovation emanated from individuals who were perhaps a tad smarter or more creative than their counterparts. Clayton Christensen introduced perhaps the first tactical innovation model, for disruptive innovation, in 1997. Strategies and strategic frameworks were also few and far between. Boston Consulting Group's 2x2 matrix with the Stars, Cash Cows, Dogs, and Question Marks was pretty much the only game in town for a couple decades.
Where Are We Today?
Today, there are multitudes of strategic and tactical frameworks. HBR, Sloan Management Review, The McKinsey Quarterly, Booz's Strategy & Business, Wired, Fast Company and many other trade publications document a new or improved framework several times each year. There are new industries of innovation consulting companies and research firms that offer proprietary frameworks. Certain corporations develop their own frameworks. Some are based on sound reasoning or analogy, others emanate from the "I Think" school of management. "I'm responsible and I think this is what we should do."
Corporate practices are changing. Today, the average European company has more than five innovation processes. The average US company has four. Plus, there are many more ad hoc groups with specific innovation charters. These charters range from "appointed groups to think innovatively," to actual "Skunk Works" that deliver breakthrough products to market.
Per GGI's proprietary research, available tools and techniques have grown from the handful described above to more than two hundred fifty available today. And, the number is growing. More than seventy are being used by companies to the level that there is employee awareness. Along with new software-based offerings, many traditional tools have now been automated and are available as software packages or through the internet.
The overall capability of the tool sets and software has increased as well. Historical tool sets were only as good as the collective domain knowledge of the person(s) wishing to innovate. Today, there are a number of tools that expand the available domain knowledge that is resident in individuals or groups. These tools work either by prompting one's thinking through a smart interactive user interface, or by bringing in additional knowledge to bear through query or expert system suggestions from embedded knowledge databases. The ability to expand available domain knowledge is the next great generation of innovation. Companies may still wish to bring an outside professor or subject matter expert into their innovation sessions, but the capabilities of tool sets and software will evolve to dwarf that individual addition of domain knowledge.
How Do I Know What Works?
With global knowledge doubling every 1.2 years, it is impossible to keep up with everything. This is especially true if you have a full time job to get products out the door. Doing the math, since 2000, there is almost 5000 times more information than existed at the turn of the century. Even as a service firm dedicated to the subject matter, it is near impossible to keep up. GGI, due to the nature of our business strategy, allocates disproportionate time to track the growth and maturation of innovation capabilities in corporations. Working with clients across many industries and geographies, our proprietary research, and our access to secondary research enables us to reasonably codify what corporations use that is currently standing the test of time.
GGI does not espouse nor sell any innovation method or software tool of our own. We purposely focus on keeping track of what exists, what is coming, and most importantly what seems to be working - as measured by adoption rates and financial results.
The Innovation Summit is a curriculum, continuously evolving since our first Innovation Summit in 2005. At present, we have grouped the relevant knowledge on corporate innovation into eight modules. All presenters, GGI and Guest Speakers, stay to the curriculum. The Innovation Summit is not a disparate collection of speaker presentations.
Our five hundred-page course book has full references. We enable participants to be able to proceed independently, to further investigate or adopt the presented material, without any subsequent assistance from our team.
GGI's Summit Is An Executive MBA On Innovation
More than one of our Summit alumni has remarked at the end of the Summit, "GGI's Innovation Summit is an Executive MBA on the Subject of Innovation."
In three days, executives and leaders will learn the best strategic, tactical, and operational drivers and enablers of corporate innovation that currently exist in industry. Participants will develop an intuition as to what will likely emerge, evolve, and change in the years ahead.
Innovation Summit Abstracts Of Each Module
The Innovation Summit is highly quantative. Research findings and studies of industry practices underpin just about every one of the 8 Innovation Summit Modules. Exercises and demonstrations will be interspersed throughout the 8 Modules.
For further information on the content, exercises, and demonstrations of the Summit, a complete abstract is provided for each Module.
Bradford L. Goldense, NPDP, CMfgE, CPIM, CCP [seminar leader]
is Founder and CEO of Goldense Group, Inc. [GGI], a twenty five-year old Needham Massachusetts consulting and education firm concentrating in advanced business and technology management practices for line management functions. Mr. Goldense has consulted to over 150 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 400 manufacturing locations in North and South America, Europe, and the Middle East. Abbott Laboratories, Bayer, S.C. Johnson, Ford, General Motors, John Deere, Phillips, Carrier, Molex, United Technologies, Bose, and Shure are representative among GGIs clients. Mr. Goldense is an internationally recognized expert on both rapid product development and R&D metrics. Brad has been an invited guest on Alexander Haigs World Business Review, and has appeared on PBS The Business & Technology Network, and on CNBC, and has authored or been quoted in over 150 articles in industry trade press. Brad is the Worldwide President of the Society of Concurrent Product Development [SCPD], and on the Worldwide Board of Directors for the American Society of Engineering Management [ASME]. View a more complete biography on GGI Staff page.
John R. (Dick) Power, PMP, CFP [instructor]
is Director of Executive Education at GGI. Mr. Power has been practicing in the advanced and new product development and production areas for over 30 years. He is highly experienced in project management of large and complex high technology products from Initial phases through production, distribution and sustaining support. As a US Army Signal Corps Officer, retiring as a Colonel in 1992, he was a leader in acquisition of electronic systems. More recently, Dick worked at GTE (before its merger with Bell Atlantic to form Verizon) as Director of Total Quality for the Government Systems Group and later as Corporate-wide program manager for information security. View a more complete biography on GGI Staff page.
Dr. Hans Ludi [instructor]
is a long time Affiliate of GGI. Dr. Ludi has thirty years of experience in the life sciences and technology industries. During that time he has held a variety of technical and management positions in the areas of research and technology management. More recently, Dr. Ludi has focused on commercializing advanced technology projects in partnership with corporations and venture capitalists. Hans was most recently CEO of Gnothis SA. He has held senior management positions with Ciba-Geigy, Chiron, and Bayer. Dr. Ludi holds a Masters Diploma in Biotechnology and Microbiology from the Federal Institute of Technology in Z�rich, Switzerland. He holds a PhD in Biochemistry from the University of Bern in Bern, Switzerland. He is a member of the Worldwide Board of the Society of Concurrent Product Development [SCPD] and is the past President of the Boston Chapter of SCPD. He is also a member of the American Chemical Society [ACS] and the American Association for the Advanced of Science [AAAS].View a more complete biography on GGI Staff page.
Summit Guest Speakers:
|Download Innovation Summit Brochure|
The Innovation Summit Agenda, Table of Contents of the Coursebook, and the Biographies of the three Instructors are portrayed in a single document for a quick read.
|Download Innovation Summit At-A-Glance|
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Note: In the event your plans change after you register, GGI will refund your registration through end-of-business EDT Friday, March 6, 2015. Please note that a 10% credit processing fee will be deducted from your refund if you do choose to cancel.