6 Ways To Reap Value From Product Design

Program Description

The program focuses on opportunities to increase the value of products, portfolios, and brands that have been robustly designed. We will discuss six different opportunities, and quantify the size of the economic opportunity for each. These opportunities all have double-digit potential to increase revenues and profits, and single digit for market cap. In some cases, incremental monies will be needed to realize the augmentation potential of the design or design-leverage ability.

For each of the value creation opportunities during product planning and design we will provide a bit of history, describe the current status of the opportunity, provide facts and figures on the size of the revenue/profit and/or market cap opportunity, and offer our best thoughts on speed and progress in the years ahead.

The “Plus” in this 7-6-7 Series program will cull-out selected awards and recognitions for good product design, as distinguished from the multitude of award and recognition program categories existing today.

Bibliographic references are provided for the numerous cases and examples we cite to enable all participants to further their investigation on the subjects of specific interest.

There will be two polls.

Program Agenda

The Value of a Well Designed Product

6 Ways To Reap Full Value From Product Design

  • Data Leverage
  • Opportunity Extension
  • Network Amplification
  • IP Expansion
  • PR Management
  • Peer and Non-Peer Competitions
  • PLUS - Major Awards For Product Design, More ..

What Lies Ahead?


Bradford L. Goldense, President, GGI

Brad Goldense has been focusing on the strategies, tactics, and operations of product management, development, and manufacturing since the 1980s.  He has authored over 300 publications and consulted to over 200 companies across the world.  Some 500 companies have participated in his seminars and masterclasses.  Mr. Goldense holds a BSCE from Brown University and an MBA from Cornell University; along with professional accreditations in new product development, engineering, manufacturing engineering, production and inventory management, and computing. Brad taught in the Executive Masters in Engineering Management program at the Gordon Institute of Tufts University for nineteen years.  He has appeared on World Business Review, CNBC, and PBS.


Thursday, April 11, 2019 - 2:00 PM Eastern Time

Registration Options - Register Here | 1 Hour Program

Attend just the webinar, purchase just the recording that will come out a few days after the webinar is completed, or attend the webinar AND then get its recording a few days later.


Join Us

Up your ability to leverage product design accomplishments to derive additional brand and financial returns.