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GGI RapidNews R&D Product Development eZine: Volume 9, Issue 1 - January 2, 2008
GGI RapidNews is published approximately once a month.


In This Issue

GGI NEWS & NOTES - Szulewski named Managing Associate, Consulting

MANAGEMENT PRODUCTIVITY -Investment in Nanotech Continues to Grow

MANAGEMENT PRODUCTIVITY -Call for Speakers at Spring IP Conference

BOOK REVIEW -Value-Based Metrics for Improving Results



THE WISDOM iSTORE NEW LISTINGS - One New Product this month

BIENNIAL PRODUCT DEVELOPMENT SURVEY - 2004, 2002, 2000, 1998 Results



TELEVISION EVENTS - Alexander Haig's World Business Review


GGI NEWS & NOTES -Szulewski named Managing Associate, Consulting

We are proud to announce that Paul A. Szulewski has joined the Goldense Group staff. In his position as Managing Associate, Consulting, Szulewski's responsibilities include primary research and new product development consulting.

Szulewski's past experience spans academic and government sponsored research in software metrics, systems and software development for military and space applications, commercial hardware development, commercial hardware production and manufacturing, business unit operations management, ISO and business process assessment, process documentation, process improvement, corporate acquisitions assimilation, internal training, and customer support.

He has spoken at several major software engineering conferences on the topic of software metrics, and has had his work published in conference proceedings, military handbooks, journals, and textbooks.

He holds a BS degree in Mathematics from the University of Massachusetts, and an MS degree in Electrical and Computer Engineering from Oregon State University. Szulewski is a certified Project Management Professional, a certified ISO 9001-2000 Lead Auditor, and a founding member of the National Software Council, now known as the Center for National Software Studies.

MANAGEMENT PRODUCTIVITY -Investment in Nanotech Continues to Grow

Condensed from "Small Topic, Big Attention" sidebar in the "Global R&D Report," R&D Magazine, September 2007, page G12.

Both public and private spending in nanotechnology continues to grow, according to a recent report from the market intelligence company Lux Research. Worldwide public spending grew 10% to 6.4 billion in 2006, while industry invested $5.3 billion on nanotech R&D in 2006, a 19% increase over the previous year.

As a result, more that $50 billion in nano-enabled products were produced and sold. The growth rate is projected to impact $2.9 trillion worth of products by 2014. This includes nanomaterials, nanointermediates, and nano-enabled products.

The U.S. government spent $1.8 billion, followed by just under $1 billion by the Japanese government. Germany's public expenditure was over  $560 million and China's was $900 million. In the private sector, U.S. companies spent $1.93 billion, followed by Japanese firms with $1.70 billion. China's corporate investment grew nearly 70% to $165 million.

Overall, the U.S. Japan, Germany and South Korea are the global leaders in their use of nanotechnology. China is a close fifth and has the fastest growth rate. China already has nanotech programs in more than 50 universities, as well as 20 Academy of Science facilities and 300 industry enterprises.

To view a copy of this issue, go to the R&D Magazine Web site.

MANAGEMENT PRODUCTIVITY - Call for Speakers at Spring IP Conference

Ocean Tomo announces a Call for Speakers for its Spring 2008 Intellectual Property Auction and related Conference. This live auction/conference will be held April 1-2, 2008, at The Ritz Carlton, San Francisco. Areas of interest include digital music and video, e-Commerce and web services, insurance and financial services, and integrated circuits and semiconductors.

Established in 2003, Ocean Tomo, LLC, specializes in understanding and leveraging Intellectual Property assets. The company held its first live IP auction in April 2006 and had conducted auctions regularly since then.

For further information, go to the Ocean Tomo Web Site or contact Wendy Chou at 312-377-4862 or


Value-Based Metrics for Improving Results: an Enterprise Project Management Tool, Mel Schnapper, PhD., Steven Rollins, PMP, J. Ross Publishing, 2006, Copyright J. Ross Publishing, Inc. 2006, ISBN 1-932159-25-8.

Whether one is a CEO, Program/Project Management Office Director, project team member, trainer, or organization development consultant, one is accountable for achieving measurable results that satisfy employers and clients.

Value-Based Metrics presents a universal methodology for developing and using metrics as a management tool to baseline, manage, improve, align and reward performance of most business functions.

The authors have developed a process that they call the "3Ms of Performance:" Measure, Manager, and Magnify. In the Measure step, all outputs are defined in measurable terms.  At the Manage stage, variables that help or hinder results are identified. Finally, on the Magnify step, the means to create at least 110% value for the cost of accomplishing results is instituted.

In addition, the book provides references to online tools including:

  • A 3Ms metrics maturity model
  • A PMO case study
  • A project management metrics business case

With Value-Based Metrics, one can establish an effective metrics program for achieving improved performance in one's business or for the attainment of one's professional goals. For more information or to order a copy of Value-Based

Metrics for Improving Results, go to the Web Site.


GGI's Product Development Metrics Summit will be held January 29-31, 2008, in Metro Boston. Please join us for a series of three seminars, which focus on major areas of importance to R&D executives and managers.

Many prior Summit participants were kind enough to share their written comments so that future participants could get a better idea of what to expect. Testimonials.

The first seminar [Measuring Product Development II (MPDII)- January 29] addresses setting hurdle rates, assessing risk and complexity, tradeoff analysis, measuring capacity, and assessing overall financial performance. Click here to view the MPDII Abstract or to download the Table of Contents.

The second seminar [Proactive and Predictive R&D Metrics (PPRD) - January 30] focuses on three stages of developing early, predictive metrics that will enable managers to foresee issues on the horizon or to know that success is in front of them. Click to view the PPRD Abstract or to download the Table of Contents.

The third seminar, a capstone, [Product Development Metrics Portfolios (PDMP) - January 31] covers the areas of metrics for R&D and product development that are not discussed in the prior two seminar days and then shifts focus. Company teams gather and working groups form around Innovator, Innovator/Extender, Balanced, and Extender R&D strategies for the purpose of developing a set of measures for the R&D organization as a whole, including the few measures that should be used by the corporation to measure R&D productivity, output, and overall performance results. Click to view the PDMP Abstract or to download the Table of Contents.

All three seminars are geared to executives and top-level professionals that manage entire organizations, departments, and budgets. It is also of benefit to senior program management executives.

Registration is easy. If you are registering a team, you can sign up any number of people in one transaction. Our site provides for registering the contact information for one person. We will contact you to get the contact information for the remaining team members.

If you are already registered, our Leisure Time Activities page may be useful for planning transportation, meals, and personal time outside the Summit.

For more information please download a brochure.


THE WISDOM iSTORE NEW LISTINGS - One New Products this Month

T70 "Voice Of The Customer:  An Evolving Body of Knowledge," Copyright 2007, Goldense Group Inc., Needham, MA, [48 pages], $192.00. Hard Copy.

Price:  T70h (hard copy) = $192.00, T70c (electronic corporate license) = $240.00, T70sc (electronic corporate/supply chain license) = $360.00.

Description: The paper begins with an overview of advances in product delivery and development from the 1970s through the present. It identifies the importance of setting proper product requirements early in the development cycle and lists key factors that inhibit an organization's ability to do so. The paper reviews key aspects of Quality Function Deployment and "The House of Quality" matrix charts.

T70 provides a case study on a one-year project at Hewlett Packard in which the company identified 10 best practices that helped it achieve its goal of cutting product break-even time in half. It then shifts gears to examine the role of "Lead Users" in new product development. It describes how 3M uses a four-prong technique to identify and work with lead users in its markets.

The technical paper concludes with a list of attributes that allow properly instituted Voice of the Customer techniques to contribute to a company's bottom line.

Table of Contents

  • Evolution Of Work vis-à-vis VOC
  • Quality Function Deployment
  • Product Definition
  • Lead Users
  • Definition Process Maturation
  • Summary

For a copy of this technical paper, go to the Wisdom iStore "Published Technical Papers" button.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics:  The Summary Report (MR32h) and Highlights Report (MR31h) for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore.  These reports are completely based on primary research performed by GGI researchers.  The research includes 202 respondent companies.  There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following five areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998.  2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The three commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).
3. 2004 SURVEY RESULTS:  A report of composite results, where the survey respondents are analyzed as a whole AND five different cross-sections of the survey data contrasting Public vs Private, High Tech vs Low Tech, Big vs Small Revenues, Large Number of Employees vs Few Employees, and Process vs Repetitive, vs Discrete vs Job Shop (313 pages, includes a full set of graphed answers for survey questions).

Individual sections of the research reports, as well as logical combinations of sections are also available.  All reports are available in printed or electronic versions.

These reports are available in the Market Research Section of The Wisdom iStore.

2002, 2000, 1998 Product Development Metrics Survey:  The Summary and Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys are also available for purchase by the public through The Wisdom iStore. Information about the purpose and focus of prior surveys may be found in our Biennial Survey Archives.


GTK- Gateway To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services.  If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to go through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.

Technology Providers
Service Providers
Professional & Trade Associations
Government Services



GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities.   The calendar has just been updated with 60 upcoming conferences and seminars throughout 2007.  The categories we follow are:
Distance Learning Centers
Colleges & Universities
Executive Education
Corporate-Sponsored Universities

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:
Strategic, Knowledge & General Management
Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
Product Development - Pharmaceutical, Biotechnology, & Life Sciences
Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
Software, Internet & IT
Project Management

If you are looking for a conference or other learning opportunity, check out the Calendar.  This free service for our readers is front and center on GGI's Home Page.  Or, go directly to the Calendar of Industry Events MEGA Gateway.



Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.