GGI Legacy Site

We have a new look. Please see our new home page.


GGI RapidNews R&D Product Development eZine: Volume 7, Issue 4 - May 3, 2006
GGI RapidNews is published approximately once a month.

In This Issue


MANAGEMENT PRODUCTIVITY - BW Global Top 25 Innovative Companies

UPCOMING PUBLIC SEMINAR - June06 Product Development Innovation Summit

BOOK REVIEW - Behind Closed Doors by Johanna Rothman & Esther Derby

NON-PROFIT CONFERENCE - Society of Concurrent Product Development - Early Bird Rates

UPCOMING PUBLIC SEMINAR SEMINAR - Sept06 Product Development Metrics Summit - Early Bird Rates


THE WISDOM iSTORE NEW LISTINGS - 3 New Listings @ 1 Article & 2 Tech Papers

BIENNIAL PRODUCT DEVELOPMENT SURVEY - 2004, 2002, 2000, 1998 Results



TELEVISION EVENTS - Alexander Haig's World Business Review



The GGI Editors cannot yet attest or otherwise to this recently released product, but it has clearly made the cut for news items that RN readers should be aware of.

Product Viability Index,

Excerpt of Press Release: April 19, 2006

(PRLEAP.COM) Morgan Hill, CA - Brown & Company LLC announced today an online validation tool for evaluating market viability for new products. Called the Product Viability Index, it is designed to act as an "early warning system" for critical product issues and fill an important gap in the research spectrum.

"New products fail at an extremely high rate for a variety of reasons," said Ronald Brown, principal of Brown & Company LLC. "Unfortunately, most companies don't have a good methodology for understanding and tracking critical marketplace success factors and correcting major problems early."

Brown & Company currently has a free White Paper on their website if you provide your contact information: " How to Validate 'Market Readiness' for New Products."

More about this may be found through the Brown & Company home page.


The GGI Editors have been going a bit heavy on the subject of "innovation" these past few months. After steady growth in the "management science of innovation" since about 1990, the subject has reached a critical mass of knowledge and practitioners in the early 2000s. At the present time, it has "crossed the chasm" and is now heading rapidly up the growth and adoption curve. GGI believes that industry's adoption of sweeping change occurs in quintiles, taking 2-5 years for each quintile depending on the complexity of the initiative. This year's Business Week feature article of top innovators, and the next few years after this, likely represent the passage of the first quintile using new management science in the area of innovation. The identifiable common themes across these ranked companies the next few years will be what the remaining four quintiles adopt in the next 1-2 decades.

"The World's Most Innovative Companies"

Excerpts From BusinessWeek Article: April 24, 2006 Pages 63-74

"Business week joined with The Boston Consulting Group to produce our second annual ranking of the 25 most innovative companies. More than 1,000 senior managers responded to the global survey."

The three causal factors measured were "Process Innovation, Product Innovation, and Business Model Innovation." The two result factors measured were "1995-2005 Margin Growth and Stock Returns." Three private companies made the list: Virgin, IDEO, and IKEA. Apple was ranked #1.

Five "Best Practice Ideas" were featured. [GGI editors paraphrased as each idea was a paragraph. See the inset box on page 67 of BW.]

  1. Relocate to achieve designing face-to-face, in-person, and working concurrently.
  2. Measure intangible traits of managers as well as their numbers.
  3. Breach the top management-troops communication barrier.
  4. Practice story telling of tales of a corporation's historical values and successes.
  5. Interact with, and preach vision directly to employees.

Eight "Enemies of Innovation" were cited by at least 18-32% of respondents. The "Enemies" spanned a range of issues. [See the inset box on page 68 of BW.]

  1. Lengthy development times
  2. Lack of coordination
  3. Risk-averse culture
  4. Limited customer insight
  5. Poor idea selection
  6. Inadequate measurement tools
  7. Dearth of ideas
  8. Marketing or communication failure

Seven "Clear Facts for a Hazy Process" are seemingly among the emergent metrics for measuring the results of innovation. [See the inset box on page 70 of BW.]

  1. Overall Revenue Growth
  2. Percentage of Sales From New Products or Services
  3. Customer Satisfaction
  4. Return on Investment In Innovation
  5. Number of New Products or Services
  6. New Product Success Ratio
  7. Higher Prices

Please manage the temptation to just grab these listed practices and measures and begin using them. The article offers perspective and context that likely will influence your immediate thoughts. Introducing new management science, or elevating the importance of current management sciences, cannot be transacted. It must be evolved and nurtured. To start, the new management science must be learned.

More about this article may be found through the Business Week home page.


GGI will sponsor its R&D -- Product Development Innovation Summit on June 24-26, 2006 in metro Boston. Please join us for eight comprehensive modules that surround the subject of Innovation in R&D and Product Development.

Early Bird Rates and Discounts will be in effect until Monday April 24, 2006 at EOB Pacific Time.

The Innovation Modules that will be offered are:

All modules feature some level of case study discussion and examples from a range of industries. There will be three group exercises where attendees will "try out" well regarded innovation methodologies to achieve some level of "hands-on." With all GGI Summits, we will pave the road for you to direct the selection and implementation of tools and processes that will bring leverage to your organization.

If RN readers are planning on attending, please register now for the Innovation Summit.

For more details on the Product Development Innovation Summit, please go to GGI's Innovation Summit web site which is also available through our home page. If you are already registered, leisure time activities may be useful for planning transportation, meals, and personal time outside the Summit.


Behind Closed Doors: Secrets of Great Management, by Johanna Rothman and Esther Derby. Pragmatic Bookshelf, USA. September 2005. Copyright 2005 by Johanna Rothman and Esther Derby, ISBN 0-9766940-2-6, 167 pages.

Johanna Rothman is an emergent force in the software industry. One of GGI's Editors has known Johanna for twenty-five years. About five years ago, after extensive experience in notable companies, Johanna started consulting and writing. Her work has been positively received in a short period of time. While she has deep technical credentials, both of her books are focused on management and people. Her first book was written more directly for the software community. Her second book reviewed here, "Behind Closed Doors: Secrets of Great Management," is technology neutral. It is about management in technical environments and management in general.

The book addresses the basics of management in a quite lovely style and overall length that is well suited for today's readers who have many things to juggle. While not a book that seasoned top managers will learn much from, it is a book that seasoned top managers may benefit from by exposing it to younger professionals that are learning about management and how to manage. As GGI Editors reviewed it, books like "Peter Principle," "One Minute Manager," and "Who Moved The Cheese" came to mind. There is a definite practical usefulness to this work by Rothman and Derby.

The book moves in and out of first person and third person. There are many "conversations" between managers and individuals, and between individuals and team members, that read like what really happens during a work day. To RN readers that prefer novels, this book may be a bit of a jolt. To readers that grew up on MTV, this book might be just the thing to assist them through the early phases of becoming a manager and managing.

You can find more information about this book or purchase it through Amazon.


Society Of Concurrent Product Development, Inc. [SCPD] - 9th WW Conference

formerly Society of Concurrent Engineering, Inc. [SOCE]

Many RN readers know of GGI staff and affiliate volunteer activities in this non-profit association to promote and teach the "Concurrent Engineering" and now "Concurrent Product Development" Body Of Knowledge dating back to 1992. Dick Power, Don Stewart, Anne Schwartz, Richard James, Renee Dorjahn, Brad Goldense and others [People] have all held or still hold leadership roles. We have a quite distinguished Advisory Board that adds to the capability of the well seasoned WW Board.

SCPD's Five Pillars of Knowledge have served many leading companies over the years to orchestrate fundamental change in their organizations to meet the much more competitive global environment of today. A major revision to this BOK is due out in the next several months, along with the first issue of SCPD's new Refereed Journal "The Journal of Concurrent Product Development [JCPD]." Our quarterly publication by long time Editor John Cushman, Concurrency, is always worth a read. That is especially true with regard to the June 8 Conference Issue.

This 9th WW Conference also marks a milestone for SCPD. We will be inaugurating new President Peter Fritz who is Manager of Technical Education at 3M Corporate in Minneapolis. Peter will deliver the Keynote address on Concurrent Practices and their relation to Six Sigma, Lean, Agile, Stage-Gate, Systems Engineering and other development practices of today. As a Six Sigma Blackbelt with umpteen line management jobs, Peter is now lead educator for one of the worlds most innovative companies.

We are looking forward to something quite different this year for the main body of the conference. The approach this year will be highly interactive and hands-on. Speakers will include Peter Fritz as Keynote, Gary Rosen, a VP at Varian Semiconductor, Roger Lundberg from DaimlerChrysler, John Miller from J.D. Power Associates, Will Hill of UnltraCell and others from firms such as Bose and Raytheon. A number of seasoned technically-savvy facilitators will be assisting break-out groups during the day. We'll leave it at that to tease the imagination.

Frank Hull and Paul Collins, Arizona State and U Washington respectively, who are respected researchers in concurrent practices will discuss the BOK as a closing presentation.

There will be two Post-Conference Seminars on Friday morning concluding in mid-day.

Download a Brochure. Register now. No attendee will pay more than $500 for the whole day and one-half. The Early Bird Rate Ends May 15. Early Birds can't possibly pay more than $450. All Non-Member registrants will receive a complimentary one year membership in SCPD.


We are delighted to be offering our Metrics Summit again in September 2006. Many prior Metrics Summit participants were kind enough to share their written comments about the Metrics Summit so that future participants could get a better idea of what to expect. Testimonials.

Early Bird rates will be effective through July 24 at EOB Pacific Time. Discounts are available for individuals and company teams of three or more.

GGI's Product Development Metrics Summit will be held September 19-21, 2006 in metro Boston. Please join us for a series of 3 seminars, focused on 3 major areas of importance to R&D executives and managers.

The first seminar (Measuring Product Development II (MPDII) - March 14) addresses the subjects of setting hurdle rates, assessing risk and complexity, tradeoff analysis, measuring capacity, and assessing overall financial performance. Click to view the MPDII abstract or to download the table of contents.

The second seminar (Proactive and Predictive R&D Metrics (PPRD) - March 15 AM) focuses on three different stages of developing early, predictive metrics that will enable managers to foresee issues on the horizon or to know that success is in front of them. Click to view the PPRD abstract or to download the table of contents.

The third seminar, a capstone, (Product Development Metrics Portfolios (PDMP) - March 15 PM and March 16) covers the areas of metrics for R&D and product development that are not discussed in the prior two seminar days and then shifts focus. Company teams gather and working groups form around Innovator, Innovator/Extender, Balanced, and Extender R&D strategies for the purpose of developing a set of measures for the R&D organization as a whole, including the few measures that should be used by the corporation to measure R&D productivity, output, and overall performance results. Click to view the PDMP abstract or to download the table of contents.

All three seminars are geared to executives and top-level professionals that manage entire organizations, departments, and budgets; and senior program management executives.

Registration is easy. If you are registering a team, you can register any number of people in one transaction. Our site provides for the contact information for one person though and we will contact you to get the contact information for the remaining registrants. If you are already registered, leisure time activities may be useful for planning transportation, meals, and personal time outside the Summit.

For more information please download a brochure.


Discounted Item: Periodically, GGI's iStore features one item that we discount 40%. We just changed the item a few days ago. For the first time we are discounting our primary research report, including ground breaking research on staffing ratios and time spent on new product development, that we performed in 2002 and published in 2003.

MR24h "2002 Product Development Metrics Research Results (Hard Copy)" [list price $1,784.00]

Goldense Group, Inc., Needham, MA, USA

March 28, 2003 [223 pages] $1070.00

The 2002 Product Development Metrics Survey focused on resource and capacity management practices and metrics. Results of the research are offered in three reports of increasingly detailed description and analysis: Research Highlights (MR21), Research Summary (MR22), and Research Results (MR24). These three separate reports provide, respectively, an executive summary, middle-management-level, and detail-level view of the survey data.

The 2002 Product Development Metrics Research Results is a 223-page report containing text and presentation slides that describe and analyze the survey population both as a whole and segmented as follows: Public vs. Private Companies; Smaller vs. Larger Companies; Process vs. Repetitive/Discrete vs. Job Shop Companies; Higher vs. Lower Technology Companies; and Companies with More vs. Fewer Employees. The report summarizes the overall survey results and provides details on the profiles of the survey respondents. The five research subject areas were loading the RD&E capacity pipeline, providing capacity for RD&E activities, balancing cross-functional resources (staffing ratios), systems, tools, and metrics used to manage capacity, and RD&E metrics used in industry.

This research provides interesting results regarding the methods companies use to select projects and to establish and manage backlog. The report provides details on staffing ratios and the resources, both within the development function and in the cross functions, that companies are allocating to new and existing products. Also discussed is the infrastructure in place to enable resource and capacity planning and management.

GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. To order this material, please go to GGI's Featured Item.

Recently Released Items: While not a featured item, we want to make you aware of a recently released coursebook, the one that is used for GGI's 3-Day Innovation Summit (S8).

S8 "R&D - Product Development Innovation Summit Coursebook"

1st R&D - Product Development Innovation Summit, Goldense Group, Inc., Needham, Massachusetts, USA, Copyright � 2006 Goldense Group, Inc., ISBN 1-932468-44-7

January 2006 [520 pages]

This coursebook covers the range of topics around the subject of innovation that are of interest to persons responsible for directing and managing innovation at the corporate and business-results levels. This is the material that underlies GGI's 3-Day R&D-Product Development Innovation Summit which was first offered to the public on January 17-19, 2006 in Norwood, Massachusetts, USA. While in MS Powerpoint format, this is a data-intensive document that is consistent with GGI's industry reputation in the quantitative aspects of product development and innovation.

The first section of the R&D Innovation Summit Coursebook contains industry benchmark information about: product selection and intellectual property management and decision processes, pipeline yield rates from ideation to commercialization, relative innovativeness of tools and techniques used by today's product developers, top management short list of practices that fuels R&D productivity, and an inventory of "all" innovation tools in the marketplace today.

The second section contains more in-depth information about four major innovation-enablers: Lead User Analysis, Six Hats, Triz, and Semantic Processing. The second section also contains more in-depth information about: Trade Secrets, Trademarks/Servicemarks, Copyrights, and Patents.

The third section contains information on five subject areas that are part of an overall innovation environment: additional software such as self assessment and DSS and IP management, insourcing and outsourcing innovation, metrics and measures for innovation environments, and reward and recognition processes and mechanisms. The Summary highlights the contributions of five prominent books in the field of innovation that are used by corporations. The brief Conclusion indicates the places in product development processes where the use of innovation tools may have the best impact, along with positioning innovation strategically, and within technical and product management functions.

For more information, or to order, any GGI products please go to The Wisdom iStore. S8 is specifically located at The Wisdom iStore.


Three items were added to the The Wisdom iStore since we last wrote you. Please click on the item number for a more detailed description and ordering information.

A65... Bradford L. Goldense and John R. Power, "The Right People For The Right Team," Machine Design, Penton Publishing, Cleveland, Ohio, USA, Volume 78, Number 6, March 23, 2006, Page S1, ISSN 0024-9114      Price: $30.00

Description: This article features primary research conducted in 2002 by GGI in the areas of time spent on new products and staffing ratios between different departments within Engineering/Product Development, and cross-functionally. The premise of the research is that understaffed departments cause bottlenecks in the product development pipeline, analogous to critical work center analysis in manufacturing operations. Time spent on new products versus sustaining and support time is summarized. Ratios between selected functions within Engineering and cross-functionally are summarized.

T61 .....Bradford L. Goldense & John R. Power, "Linked Metrics Portfolio Method S 6 Teams Measuring 2 Strategies," Product Development Metrics: Linked Portfolio Method Seminar, Goldense Group, Inc., Norwood, Massachusetts, USA, March 16, 2006, 55 Pages, GGI ISBN 1-932468-77-3 Price: $165.00

Description: At GGI's March 2006 Metrics Summit held at the Sheraton Four Points in Norwood, Massachusetts, six teams of people across the different companies attending the PDMP Seminar self-assembled either as a "company team" or "based on the strategic nature of their company or division R&D and Product Development strategy" to apply the Linked Metrics PortfolioMethod to create a set of integrated linked metrics spanning top to bottom needs for their chosen R&D strategy. This document contains six different metrics portfolios drafted for the purpose of measuring the entire R&D organization, including: overall, projects, functions, improvement efforts, and corporation-level metrics.

T60 ..Bradford L. Goldense & John R. Power, "Linked Metrics Portfolio Method S 8 Teams Measuring 3 Strategies," Product Development Metrics: Linked Portfolio Method Seminar, Goldense Group, Inc., Norwood, Massachusetts, USA, December 8, 2005, 67 Pages, GGI ISBN 1-932468-78-1
Price: $201.00

Description: At GGI's December 2005 Metrics Summit held at the Sheraton Four Points in Norwood, Massachusetts, eight teams of people across the different companies attending the PDMP Seminar self-assembled either as a "company team" or "based on the strategic nature of their company or division R&D and Product Development strategy" to apply the Linked Metrics Portfolio� Method to create a set of integrated linked metrics spanning top to bottom needs for their chosen R&D strategy. This document contains eight different metrics portfolios drafted for the purpose of measuring the entire R&D organization, including: overall, projects, functions, improvement efforts, and corporation-level metrics.

For more information, or to order, any GGI products please go to The Wisdom iStore. Please find either Articles or Technical Papers.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998. 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and

2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.


2002, 2000, 1998 Product Development Metrics Survey: The Summary and Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys are also available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. Information about the purpose and focus of prior surveys may be found in our biennial survey archives.


GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to risk going through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated with more conferences and seminars throughout 2005. The categories we follow are:

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.