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GGI RapidNews R&D Product Development eZine: Volume 7, Issue 3 - March 1, 2006
GGI RapidNews is published approximately once a month.

In This Issue

MANAGEMENT PRODUCTIVITY - Top 1000 Global & Top 750 UK R&D Rankings

MANAGEMENT PRODUCTIVITY - Top 600 European & Top 800 UK Value Added Rankings

UPCOMING PUBLIC SEMINAR - Mar06 Product Development Metrics Summit - Sign Up Ends Mar 6

BOOK REVIEW - Why Johnny Can't Brand: Rediscovering The Lost Art Of The Big Idea

UPCOMING PUBLIC SEMINAR - Jun06 Product Development Innovation Summit - Early Bird Rates


THE WISDOM iSTORE NEW LISTINGS - 1 New Listing - 8 Sets Of Metrics For R&D

BIENNIAL PRODUCT DEVELOPMENT SURVEY - 2004, 2002, 2000, 1998 Results



TELEVISION EVENTS - Alexander Haig's World Business Review



Top 1000 Global & Top 750 UK R&D Rankings

The 2005 R&D Scoreboard, by the Department of Trade & Industry [DTI], United Kingdom. Volume 1 = 118 pages. Volume 2 = 208 pages.

The DTI R&D Scoreboard is now in its 15th year. It is a premier source of information on the world's top 1000 R&D-active companies. It is intended for companies and investors as a benchmarking tool, and for business and other organizations concerned with policy. In previous years, only the 750 global companies were listed. That number was increased to 1000 for 2005. Companies investing more than £22m (US$ 38m) in R&D are now included.

More about this and other studies may be found through the DTI home page.


Top 600 European & 800 UK Value Added

The 2005 Value Added Scoreboard, by the Department of Trade & Industry [DTI], United Kingdom. Volume 1 = 112 pages. Volume 2 = 75 pages.

The DTI Value Added Scoreboard is now in its 4th year. It is the only substantial source of information on value added for European companies. It shows how much wealth each company created, how each company has grown its wealth, and how efficiently that wealth was created.


More about this and other studies may be found through the DTI home page.



We are delighted to be offering our Metrics Summit again in March 2006. Many September and December participants were kind enough to share their written comments about the Metrics Summit so that future participants could get a better idea of what to expect. Testimonials.

Registration will close Monday March 6 at EOB Pacific Time, a week before the start of the Metrics Summit.

GGI's Product Development Metrics Summit will be held March 14-16, 2006 in metro Boston. Please join us for a series of 3 seminars, focused on 3 major areas of importance to R&D executives and managers.

The first seminar (Measuring Product Development II (MPDII) - March 14) addresses the subjects of setting hurdle rates, assessing risk and complexity, tradeoff analysis, measuring capacity, and assessing overall financial performance. Click to view the MPDII abstract or to download the table of contents.

The second seminar (Proactive and Predictive R&D Metrics (PPRD) - March 15 AM) focuses on three different stages of developing early, predictive metrics that will enable managers to foresee issues on the horizon or to know that success is in front of them. Click to view the PPRD abstract or to download the table of contents.

The third seminar, a capstone, (Product Development Metrics Portfolios (PDMP) - March 15 PM and March 16) is expressly for the purpose of developing a set of measures for the R&D organization as a whole, including the few measures that should be used by the corporation to measure R&D productivity, output, and overall performance results. Click to view the PDMP abstract or to download the table of contents.

All three seminars are geared to executives and top-level professionals that manage entire organizations, departments, and budgets; and senior program management executives.

If you wish to register, choose the "Metrics Summit - March" button. If you are already registered, leisure time activities may be useful for planning time outside the Summit.

Discounts still apply for teams of 3 or more attending from the same company. For more information please download a brochure.


Why Johnny Can't Brand: Rediscovering The Lost Art Of The Big Idea, by Bill Schley and Carl Nichols, Jr. Penguin Group, USA. November 2005. Copyright 2005 by david, inc., ISBN 1591-841-12-7, 222 pages.

According to the publisher, "Bill Schley and Carl Nichols, Jr., are partners at david, inc, a brand consulting firm in Connecticut. During their careers they've worked with major global companies like Procter & Gamble, Coca-Cola, IBM, and many others. Schley was previously a creative executive at a major New York ad agency and won the industry's Effie Award. Nichols was previously the CEO of Einson Freeman and a managing director at D'Arcy."

While GGI Editors could easily see david, inc.'s consulting process laid out in this book, from need assessment through implementation, nonetheless this book may be worth a moment for those involved with creating new products and new brands. The book primarily focuses on establishing brands, versus maintaining, reestablishing, or resurrecting brands.

The authors are big on thinking frameworks and are structured in the way they address the intangible subject of brands and branding. While they have a bias towards brands with glitz and consumer zap and don't really deal with less glamorous branding issues such as fertilizers or bulk plastics, they offer to most anyone working in the area a useful set of thinking tools that can only help to make any current approaches RN readers might be using to be more complete.

Their "seventeen rules" constitute a comprehensive approach for thinking through all the required sets of decisions on the road to creating a brand or branding a new product.

Their "eight DSI templates" will definitely spur thinking for product positioning and naming so as to create the best possible image and buying potential. "DSI" is david, inc's moniker for "Dominant Selling Idea." Your product is positioned to align with one of the eight DSI's, which then becomes the central theme of the branding strategy.

Their "Five-Point DSI Star" is then used to take the chosen DSI from the creating team's minds and translate it into other people's minds, thereby realizing the goal of the brand strategy.

This quite linear book will be useful to product development and branding professionals at all levels.

You can find more information about this book or purchase it through Amazon.



GGI will sponsor its R&D -- Product Development Innovation Summit on June 24-26, 2006 in metro Boston. Please join us for eight comprehensive modules that surround the subject of Innovation in R&D and Product Development.

Early Bird Rates and Discounts will be in effect until Monday April 24, 2006 at EOB Pacific Time.

The Innovation Modules that will be offered are:

All modules feature some level of case study discussion and examples from a range of industries. There will be three group exercises where attendees will "try out" well regarded innovation methodologies to achieve some level of "hands-on." With all GGI Summits, we will pave the road for you to direct the selection and implementation of tools and processes that will bring leverage to your organization.

Discounts are still available for teams of two or more people attending from the same company.

If RN readers are planning on attending, please register now for the Innovation Summit.

For more details on the Product Development Innovation Summit, please go to GGI's Innovation Summit web site which is also available through our home page. If you are already registered, leisure time activities may be useful for planning transportation, meals, and personal time outside the Summit.


Discounted Item: Each month, or every other month, GGI's iStore features one item that we discount 40%.

T52 "Structured Innovation: Positioning Innovation Tools & Exercises in Product Development Processes Frameworks" [list price $295.00]
Goldense Group, Inc., Needham, MA, USA

May 19, 2005 [105 pages] $177.00

This presentation describes a range of innovation tools and techniques in the context of the product development process. The first section provides an overview of the evolving nature of structured processes for innovation, which will help you to choose the best tools or technique at the right time in the product development process. The second section provides details on the wide range of tools, techniques, and software available to create innovation. An extensive list of innovation techniques is included, showing the most appropriate time in the product development process to use them. Three innovation techniques, Lateral & Parallel Thinking, TRIZ, and Lead User Identification, are discussed in detail, with information on related software. A full list of software products for innovation is also provided as well as selected software reviews.

GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. For more information, or to order this material, please go to GGI's Featured Item.


Recently Released Item: While not a featured item, we want to make you aware of a recently released coursebook, the one that is used for GGI's 3-Day Innovation Summit (S8).

S8 "R&D - Product Development Innovation Summit Coursebook"

1st R&D - Product Development Innovation Summit, Goldense Group, Inc., Needham, Massachusetts, USA, Copyright © 2006 Goldense Group, Inc., ISBN 1-932468-44-7

January 2006 [520 pages]

This coursebook covers the range of topics around the subject of innovation that are of interest to persons responsible for directing and managing innovation at the corporate and business-results levels. This is the material that underlies GGI's 3-Day R&D-Product Development Innovation Summit which was first offered to the public on January 17-19, 2006 in Norwood, Massachusetts, USA. While in MS Powerpoint format, this is a data-intensive document that is consistent with GGI's industry reputation in the quantitative aspects of product development and innovation.

The first section of the R&D Innovation Summit Coursebook contains industry benchmark information about: product selection and intellectual property management and decision processes, pipeline yield rates from ideation to commercialization, relative innovativeness of tools and techniques used by today's product developers, top management short list of practices that fuels R&D productivity, and an inventory of "all" innovation tools in the marketplace today.

The second section contains more in-depth information about four major innovation-enablers: Lead User Analysis, Six Hats, Triz, and Semantic Processing. The second section also contains more in-depth information about: Trade Secrets, Trademarks/Servicemarks, Copyrights, and Patents.
The third section contains information on five subject areas that are part of an overall innovation environment: additional software such as self assessment and DSS and IP management, insourcing and outsourcing innovation, metrics and measures for innovation environments, and reward and recognition processes and mechanisms. The Summary highlights the contributions of five prominent books in the field of innovation that are used by corporations. The brief Conclusion indicates the places in product development processes where the use of innovation tools may have the best impact, along with positioning innovation strategically, and within technical and product management functions.

For more information, or to order, any GGI products please go to The Wisdom iStore. S8 is specifically located at The Wisdom iStore.



One new item was added to the The Wisdom iStore since we last wrote you. Please click on the item number for a more detailed description and ordering information.

T60.....Bradford L. Goldense & John R. Power, "Linked Metrics Portfolio Method Š 8 Teams Measuring 3 Strategies," Product Development Metrics Portfolios: Linked Portfolio Method Seminar, Copyright 2006 Goldense Group, Inc., Norwood, Massachusetts, USA, ISBN 1-932468-78-1

December 8, 2005 [67 pages]

Description: At GGI's December 2005 Metrics Summit held at the Sheraton Four Points in Norwood, Massachusetts, eight teams of people across the different companies attending the PDMP Seminar self-assembled either as a "company team" or "based on the strategic nature of their company or division R&D and Product Development strategy" to apply the Linked Metrics Portfolio Method to create a set of integrated linked metrics spanning top to bottom needs for their chosen R&D strategy. This document contains eight different metrics portfolios that measure the entire R&D organization, including: overall R&D, projects, functions, improvement efforts, and upward-reporting corporation-level metrics. All identities of participants and their companies have been removed to protect confidentiality, only the intended strategic result of the portfolio may be deduced by the name given to each Team. These eight different metrics portfolios will really aid those trying to determine the set of metrics that are right for their own R&D and Product Development organizations.

The Table of Contents of this document is depicted below:

Linked Metrics Portfolio Logic 3
Linked Metrics Portfolio Method 11
Team #1: Innovator - Mixed Cross-Industry 20
Team #2: Innovator - Company Team 24
Team #3: Innovator/Extender - Mixed Software 28
Team #4: Innovator/Extender - Mixed CoDesign 32
Team #5: Innovator/Extender - Company Team 36
Team #6: Innovator/Extender - Company Team 40
Team #7: Balanced - Mixed Cross-Industry 44
Team #8: Balanced - Company Team 50
Brainstorming Results 54-67

For more information, or to order, any GGI products please go to The Wisdom iStore. T60 is specifically located at The Wisdom iStore.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998. 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and

2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.


2002, 2000, 1998 Product Development Metrics Survey: The Summary and Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys are also available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. Information about the purpose and focus of prior surveys may be found in our biennial survey archives.


GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to risk going through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated with more conferences and seminars throughout 2005. The categories we follow are:

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.