GGI Legacy Site

We have a new look. Please see our new home page.


GGI RapidNews R&D Product Development eZine: Volume 6, Issue 8- August 4, 2005
GGI RapidNews is published approximately once a month.

In This Issue

UPCOMING PUBLIC SEMINAR - Product Development Metrics Summit

MANAGEMENT PRODUCTIVITY - Intellectual Property Valuation

2004 METRICS SURVEY RESULTS - 2004 Survey Results Available

BOOK REVIEW - How Industries Evolve



NEW WEB CONTENT - July Was A Vacation Month For GTK :)

CONFERENCES OF INTEREST - MRT Metrics, Frost & Sullivan Executive Summit


TELEVISION EVENTS - Alexander Haig's World Business Review



The Early Bird Pricing Period that closed on August 1 this week for the Product Development Metrics Summit was a great success. As a result of those folks that committed early there are only three or four spaces remaining across this unique series of workshops to be held September 27-30, 2005 in Norwood, MA. Join us for three comprehensive and powerful metrics seminars - MPDII, PPRD, and PDMP - all presented in the same week. On Tuesday, zero in on several specific key metrics subjects of management interest. On Wednesday, improve your dashboard with metrics that predict outcomes. Finish the week by creating a set of metrics for R&D in your company. This set of seminars launches you on the way to improve your performance through metrics.

The seminars offered are

  • Measuring Product Development II (MPDII) - September 27 - This one-day seminar gives you powerful techniques to measure your product development process. These advanced techniques and processes cover those areas of product development that are hardest to measure but deliver the most value by measuring them, such as loading the product development pipeline, hurdle rates, tradeoff analysis, and risk and complexity analysis. Click to view the abstract for MPDII, or download the table of contents.
  • Proactive and Predictive R&D Metrics (PPRD) - September 28 - In this one-day seminar you will understand and create meaningful, forward-looking metrics for R&D. The seminar helps you move from reactive measures of past activity to planning, proactive, or predictive measures that improve the predictability of R&D activities and projects that lead to bottom-line results. Four metrics topic areas are covered: planning, proactive, predictive, and reactive metrics. Click to view the abstract for PPRD, or download the table of contents.
  • Product Development Metrics Portfolios (PDMP) - September 29 & 30 - In this one and a half-day seminar you will learn and use the Linked Metrics Portfolio (TM) Method, a powerful, step-by-step methodology to a create linked metrics portfolio. A linked metrics portfolio is a key tool for managing the R&D organization overall as well as the projects, functions and improvement initiatives within R&D. Click to view the abstract for PDMP, or download the table of contents.

All seminars feature case studies and examples from a range of industries and the practical tools you need to implement metrics in your organization.

Take all three seminars at a discount, or take one or two seminars according to your needs. Discounts are available for teams of three or more people attending from the same company.

If you are planning on attending, register for the Metrics Summit, please act now as we are almost full!

For more details on the Product Development Metrics Summit, go to GGI's web site.
To download a brochure containing more details, schedule and pricing, click on download brochure.


The World Intellectual Property Organization (WIPO) has a wealth of useful information on intellectual property and IP valuation from its many recent seminars and workshops around the world. We especially want to make you aware of over 50 free pdf documents available to help you understand IP valuation. These articles explore topics such as techniques to assess the value of IP, accounting and IP valuation, commercialization of IP, management of IP, and IP development strategy. Although these resources are promoted for Small and Medium-Sized Enterprises (SMEs) Division, we feel that larger firms can also greatly benefit from this information.

Nearly 20 articles are available as free pdf downloads from the WIPO web site on IP valuation. The WIPO web site of general documents for SMEs also contains over 30 documents relating to IP valuation and related topics.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998. 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and

2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.


How Industries Evolve: Principles for Achieving and Sustaining Superior Performance, by Anita M. McGahan. Harvard Business School Press. 2004, 1st edition. 245 pages.

Many great companies have failed to profit on their investments in innovation because they have broken the "rules of change" for their industry, argues Anita McGahan of Boston University and Harvard Business School, in her recent book, How Industries Evolve. Understanding the predictable stages of industry evolution will lead executives to make better strategic decisions for improved performance in the long run. Based on a ten-year statistical study of over 700 industries and over 25 case studies, McGahan defines the four typical trajectories based on external threats to core activities ("recurring actions that create value") or core assets ("durable resources that make the firm more efficient or effective at performing core activities, and can include intangibles"):

  • Progressive - core activities and assets are not threatened; incremental change trajectory (for example, retail)
  • Creative - core assets are threatened, but activities are not; innovations occur to make activities more efficient, and profitability comes from new products that capitalize on core assets (for example, pharmaceuticals)
  • Intermediating - core activities are threatened, but assets are not; performance depends on developing new relationships and activities (for example, financial brokers or energy distributors)
  • Radical - core activities and assets are threatened; buyers and suppliers interact differently, and established companies shed resources and capabilities (for example, FedEx).

The author places these trajectories into a 2x2 matrix for clarity, with Architectural change (threat to core activities, the "buyer/supplier relationships, ... the architecture of profitability") across the top and Foundational change (threat to core assets, the "durable underlying structure that supports core activities") down the left side. The book describes two different models of change which apply to different types of industries. Industries on a Progressive or Creative trajectory typically go through the traditional "life cycle" of fragmentation, shake-out, maturity, and decline. Industries on a Radical or Intermediating trajectory go through a "phase" model of emergence, convergence, co-existence, and dominance. Once you have defined your core assets and activities and the threats to them, you can determine the type of change and you are facing and its trajectory. With this understanding, this book provides you with the steps to navigate change and a framework for creating a strategy - first: leading or following, and second: sustaining or repositioning. Deep understanding of these rules of change will guide decision-makers on the path to superior performance over the long term.

You can find more information about this book or purchase it through Amazon.


Discounted Item: Each month, or every other month, GGI's iStore features one item that we discount 40%. The current Featured Item is "Design Reuse" (MPS1.C), a 25 minute video CD.

The Design Reuse video CD is part of GGI's Meeting Primer Series, a series of videos designed as a leveling tool to make meetings on complex technical management subject more focused and productive. The "Meeting Primer" sets the table for the range of topics in a subject area and provides structure for a working meeting to discuss the subject. Show this video at the beginning of your meeting to give everyone a common understanding and starting point for your working session.

If you are looking for ways to reduce time-to-market and product cost, or truly leverage platform designs, design reuse offers many opportunities. In the competitive marketplace, arriving 6 months late to market can cost you 33% of profits. This video provides you with guidelines on when reuse is right and how much of a design to reuse.

Learn the differences between

  • Strategic Reuse, and
  • Tactical Reuse

Understand the key benefits to design reuse, and learn techniques for estimating and calculating the amount of reuse in your design. To decrease product lifecycles, companies must reuse some of their designs rather than inventing from scratch each time.

The price for this video, "Design Reuse," has been dropped from $99.00 to $59.00, a deep discount of 40%. GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. For more information or to purchase this best practices presentation, go to

Newly Released Item: While not a featured item, we want to make you aware of a newly released technical paper, "Realizing Innovative Designs: The Enabling Processes & Tools " (T53).

This paper describes current practices in selecting and managing product and intellectual property, as well as key tools used to generate innovation. Find out which "power tools" can help generate innovation and valuable intellectual property in your company. Best practices in industry for selecting products can make your R&D process more effective and get the best products out the door. Discover the opportunities to capitalize on your IP and gain insights on how to manage it. The paper contains a significant amount of detailed results from GGI's most recent primary research, the 2004 Product Development Metrics Survey.

To order this new technical paper, go to GGI's Wisdom iStore.


New Items: One new product was added to GGI's Wisdom iStore this month, one new Quotation. Please see details below, or go directly to GGI's Wisdom iStore storefront at

New Quotation

Q26 - "New Product Development: Key Elements For Success" ( 2 pages) - Discusses nine important activities essential to defining and developing new products prior to ramp-up and launch. Concludes with a tenth point on the frequency of "post-launch" reviews.


GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The main entrance to GTK can be found at:

In the month of July 2005, leading up to this issue of GGI RapidNews, GGI took a vacation from adding to GTK. :)


MRT 10th Annual Metrics Conference: Management Roundtable will hold its 10th annual conference, "Product Development Metrics: Achieving the Full Value of R&D," on November 7-9, 2005 in Chicago, IL. The conference will examine strategies, best practices, methods and tools leading companies are using to increase overall R&D performance. This year's program features an exceptional line-up of metrics gurus, thought leaders, advanced practitioners and folks in the trenches bridging theory with reality and making it work. This year's conference keynote speakers are GGI's Brad Goldense, Dr. Robert Cooper (author of "Winning at New Products"), Don Reinertsen (author of "Managing the Design Factory, Developing New Products in Half the Time"), Watts Humphrey (founder of Software Process Program at Carnegie Mellon University's Software Engineering Institute), and Robert Schur (Senior Vice President of STATS Inc.).

Brad Goldense will deliver the keynote address, "The Future of Product Development Metrics: Corporation, Projects, & Functions," to explore past, present and emerging trends in the evolution of product development metrics. Brad will also conduct a full-day, pre-conference workshop on Monday, November 7, 2005 on "Product Development Metrics Portfolios."

For more information or to register, go to MRT's web site.

Frost & Sullivan Executive Summit: Frost & Sullivan will hold its Executive Summit, "Innovations in New Product Development, Management & Marketing 2005," on November 6-10, 2005 in Miami, Florida. The summit will present new ideas and creative strategies for portfolio and product planning, management, and marketing vital to propelling product profitability and market performance.

Brad Goldense will deliver the keynote address, "Innovation Management: From Ideation to Commercialization," on Thursday, November 10, 2005. Thursday's program features a special focus on emerging technologies.

For more information, or to register for the Executive Summit, go to Frost & Sullivan's web site.


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Webinars, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated with more conferences and seminars throughout 2005. The categories we follow are:

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.