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GGI RapidNews R&D Product Development eZine: Volume 6, Issue 7- July 6, 2005
GGI RapidNews is published approximately once a month.

In This Issue

UPCOMING PUBLIC SEMINAR - Product Development Metrics Summit [New Date]

MANAGEMENT PRODUCTIVITY - Intellectual Property for Business

2004 METRICS SURVEY RESULTS - 2004 Survey Results Available

BOOK REVIEW - Product Lifecycle Management


NEW iSTORE PRODUCTS - New Quotation, Articles and Technical Papers & Presentations

NEW WEB CONTENT - Updated Medical: Health Gateway

CONFERENCES OF INTEREST - MRT Metrics, Frost & Sullivan Executive Summit


TELEVISION EVENTS - Alexander Haig's World Business Review



GGI is pleased to announce a new offering: Product Development Metrics Summit, to be held September 27-30, 2005 in Norwood, MA. Note the new date -- Now one week earlier. Join us for three comprehensive and powerful metrics seminars - MPDII, PPRD, and PDMP - all presented in the same week. On Tuesday, zero in on several specific key metrics subjects of management interest. On Wednesday, improve your dashboard with metrics that predict outcomes. Finish the week by creating a set of metrics for R&D in your company. This set of seminars launches you on the way to improve your performance through metrics.

The seminars offered are

  • Measuring Product Development II (MPDII) - September 27 - This one-day seminar gives you powerful techniques to measure your product development process. These advanced techniques and processes cover those areas of product development that are hardest to measure but deliver the most value by measuring them, such as loading the product development pipeline, hurdle rates, tradeoff analysis, and risk and complexity analysis. Click to view the abstract for MPDII, or download the table of contents.
  • Proactive and Predictive R&D Metrics (PPRD) - September 28 - In this one-day seminar you will understand and create meaningful, forward-looking metrics for R&D. The seminar helps you move from reactive measures of past activity to planning, proactive, or predictive measures that improve the predictability of R&D activities and projects that lead to bottom-line results. Four metrics topic areas are covered: planning, proactive, predictive, and reactive metrics. Click to view the abstract for PPRD, or download the table of contents.
  • Product Development Metrics Portfolios (PDMP) - September 29 & 30 - In this one and a half-day seminar you will learn and use the Linked Metrics Portfolio (TM) Method, a powerful, step-by-step methodology to a create linked metrics portfolio. A linked metrics portfolio is a key tool for managing the R&D organization overall as well as the projects, functions and improvement initiatives within R&D. Click to view the abstract for PDMP, or download the table of contents.

All seminars feature case studies and examples from a range of industries and the practical tools you need to implement metrics in your organization.

Take all three seminars at a discount, or take one or two seminars according to your needs. Discounts are available for teams of three or more people attending from the same company.

Please act now as space is limited! Register before August 1 to take advantage of our Early Bird discount.

For more details on the Product Development Metrics Summit, go to GGI's web site.
To download a brochure containing more details, schedule and pricing, click on download brochure.


Summarized from "WIPO Publishes Guide on Patents for Business," WIPO Press Release 2005/254, Geneva, June 28, 2005.

The World Intellectual Property Organization (WIPO) has just released a useful booklet on patents entitled "Inventing the Future: An Introduction to Patents for Small and Medium-sized Enterprises." This publication explains the process of obtaining and protecting a patent for companies to manage innovation and thereby advance their strategic business goals. The guide provides companies with tips on developing a patent strategy that fits with their business. While the stated focus is on small and medium-sized firms, we believe that even larger firms can benefit from the practical information contained in the guide. This guide is the third in WIPO's series on Intellectual Property for Business. The first two guides cover Trademarks ("Making a Mark: An Introduction to Trademarks for Small and Medium-sized Enterprises") and Design ("Looking Good: An Introduction to Industrial Design for Small and Medium-sized Enterprises"). All three guides are available as free pdf downloads from the WIPO web site.

Next month, RN will feature more information on resources for IP valuation.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998. 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.


Product Lifecycle Management: 21st Century Paradigm for Product Realization, by John Stark. Springer-Verlag. 2004, 1st edition. 400 pages.

John Stark, publisher of 2PLM ezine, has recently written a book on product lifecycle management, which we are pleased to share with you. Stark's book, "Product Lifecycle Management," covers all aspects of PLM and how to implement a complete PLM program in your company. The author defines PLM as "the activity of managing a company's products all the way across their lifecycles in the most effective way." Most of us are well familiar that the product lifecycle begins with the initial idea, continues through product definition and development, and extends beyond launch to product support and finally product end-of-life. PLM helps companies get products to market faster, provide customers with better support, and better manage the end of a product's life. PLM provides an answer to many issues currently faced by product-oriented companies, such as technology advances, outsourcing, effects of the Internet, regulatory and environmental concerns, complex products, and large volumes of data, to name just a few.

This book goes beyond the description of PLM and all of the problems and drivers that provide a rationale for PLM, and guides you through the process of creating a vision, mission and strategy for PLM. Details on implementation of a Product Data Management (PDM) system are provided, as an essential enabler of PLM. PDM systems are the primary component of PLM systems, since they manage all product data and product workflow. The author takes you through implementation steps as well as helps you anticipate implementation problems and naysayers. The book is full of examples of PLM in a variety of companies in different industries, such as electronics, automotive, engineering and aerospace. A PDM maturity model shows the typical progress and benefits a company can expect as it advances in its PLM implementation. For a comprehensive reference and hands-on guide for managing your products from cradle to grave, this is the book to own.

You can find more information about John Stark's latest book or purchase this book through Amazon.


Discounted Item: Each month, or every other month, GGI's iStore features one item that we discount 40%. The current Featured Item is "Design Reuse" (MPS1.C), a 25 minute video CD.

The Design Reuse video CD is part of GGI's Meeting Primer Series, a series of videos designed as a leveling tool to make meetings on complex technical management subject more focused and productive. The "Meeting Primer" sets the table for the range of topics in a subject area and provides structure for a working meeting to discuss the subject. Show this video at the beginning of your meeting to give everyone a common understanding and starting point for your working session.

If you are looking for ways to reduce time-to-market and product cost, or truly leverage platform designs, design reuse offers many opportunities. In the competitive marketplace, arriving 6 months late to market can cost you 33% of profits. This video provides you with guidelines on when reuse is right and how much of a design to reuse.

Learn the differences between

  • Strategic Reuse, and
  • Tactical Reuse

Understand the key benefits to design reuse, and learn techniques for estimating and calculating the amount of reuse in your design. To decrease product lifecycles, companies must reuse some of their designs rather than inventing from scratch each time.

The price for this video, "Design Reuse," has been dropped from $99.00 to $59.00, a deep discount of 40%. GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. For more information or to purchase this best practices presentation, go to

Newly Released Item: While not a featured item, we want to make you aware of a newly released technical paper, "Realizing Innovative Designs: The Enabling Processes & Tools " (T53).

This paper describes current practices in selecting and managing product and intellectual property, as well as key tools used to generate innovation. Find out which "power tools" can help generate innovation and valuable intellectual property in your company. Best practices in industry for selecting products can make your R&D process more effective and get the best products out the door. Discover the opportunities to capitalize on your IP and gain insights on how to manage it. The paper contains a significant amount of detailed results from GGI's most recent primary research, the 2004 Product Development Metrics Survey.

To order this new technical paper, go to GGI's Wisdom iStore.


New Items: Six new products were added to GGI's Wisdom iStore this month, one new Quotation, three new Articles and two new Technical Presentations & Papers. See details below, or go directly to GGI's Wisdom iStore storefront:

New Quotation

Q25 "New R&D Metrics Study Benchmarks Product Selection and IP Management" (6 pages) - Learn about the current state of product selection and IP management processes and tools, and the top corporate R&D metrics now in use, based on GGI's latest research.

New Articles

A58 "Developmental Overload" (1 page) - Understand the best solutions to the problems of overloading the R&D function.

A62 "Corporate Metrics Use on the Rise" (1 page) - Find out the most popular metrics to measure R&D as a whole, based on GGI's latest research.

A63 "What's On At Your Shop? To Keep Your R&D Factory Running Smoothly, You Need To Know That It's Carrying The Right Load" (1 page) - Learn tools and techniques for estimating R&D resource needs and capacity loading to solve the problem of R&D overload.

New Technical Papers and Presentations

T53 "Realizing Innovative Designs: The Enabling Processes & Tools [Paper]" (10 pages) - see the detailed description directly above.

T54 "Innovative Designs: The Enabling Processes & Tools [Presentation Slides]" (50 pages) - Get the latest research on product selection process and tools, and IP management process and tools.

Special Note: For those of you who have been in and out of our electronic store, the Wisdom iStore, over the past few years, you may want to take another look as we have significantly repriced many items, based on the changing value of published information since search engines and the Web have gone mainstream in the last few years.


GTK-Gateways To Knowledge is a directory of thousands of links to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The main entrance to GTK can be found at:

Medical: Health Gateway is a directory of dozens of links organized by subject area. The Medical: Health Gateway can be found at:

The Medical: Health Gateway has been reorganized to help you find the information you need. The links are now grouped in the following sections: Clinical Trial Results - Independent, Clinical Trial Results - Company Sponsored, Drug Information, General Reference, and Medical Subject Areas of Cancer, Cholesterol, and Heart. We are actively building this Gateway. It has doubled since you last saw it.

For more details, go to the Medical: Health Gateway.


MRT 10th Annual Metrics Conference: Management Roundtable will hold its 10th annual conference, "Product Development Metrics: Achieving the Full Value of R&D," on November 7-9, 2005 in Chicago, IL. The conference will examine strategies, best practices, methods and tools leading companies are using to increase overall R&D performance. This year's program features an exceptional line-up of metrics gurus, thought leaders, advanced practitioners and folks in the trenches bridging theory with reality and making it work. This year's conference keynote speakers are GGI's Brad Goldense, Dr. Robert Cooper (author of "Winning at New Products"), Don Reinertsen (author of "Managing the Design Factory, Developing New Products in Half the Time"), Watts Humphrey (founder of Software Process Program at Carnegie Mellon University's Software Engineering Institute), and Robert Schur (Senior Vice President of STATS Inc.).

Brad Goldense will deliver the keynote address, "The Future of Product Development Metrics: Corporation, Projects, & Functions," to explore past, present and emerging trends in the evolution of product development metrics. Brad will also conduct a full-day, pre-conference workshop on Monday, November 7, 2005 on "Product Development Metrics Portfolios."

For more information or to register, go to MRT's web site.

Frost & Sullivan Executive Summit: Frost & Sullivan will hold its Executive Summit, "Innovations in New Product Development, Management & Marketing 2005," on November 6-10, 2005 in Miami, Florida. The summit will present new ideas and creative strategies for portfolio and product planning, management, and marketing vital to propelling product profitability and market performance.

Brad Goldense will deliver the keynote address, "Innovation Management: From Ideation to Commercialization," on Thursday, November 10, 2005. Thursday's program features a special focus on emerging technologies.

For more information, or to register for the Executive Summit, go to Frost & Sullivan's web site.


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Webinars, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated with more conferences and seminars throughout 2005. The categories we follow are:

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.