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GGI RapidNews R&D Product Development eZine: Volume 6, Issue 10- October 5, 2005
GGI RapidNews is published approximately once a month.

In This Issue

UPCOMING PUBLIC SEMINAR - Product Development Metrics Summit Dec 05

UPCOMING PUBLIC SEMINAR - Product Development Innovation Summit Jan 06

MANAGEMENT PRODUCTIVITY - R&D's Contribution To Annual Productivity

2004 METRICS SURVEY RESULTS - 2004 Survey Results Available

BOOK REVIEW - Sun Tsu Was A Sissy

FEATURED iSTORE PRODUCTS - Primary Research Articles 6-Pak

CONFERENCES OF INTEREST - MRT 10th Metrics, Frost & Sullivan NPD Executive Summit



TELEVISION EVENTS - Alexander Haig's World Business Review



The final discount deadline is Monday, October 10, 2005. This is your last chance for an early bird discount on seminar tuition. GGI will leave all early bird prices on the website through end of business EDT Tuesday, October 11th. After October 11, only teams of three or more people will be eligible for a discount. Sign up this week and save up to $200.

Our Sep 05 Metrics Summit, which concluded last week, resulted in five company teams of 3-4 people each drafting a proprietary set of R&D metrics for their company. Two additional teams, composed of individuals from a dozen companies, created sets of metrics believed suitable to cause "Innovative" versus "Balanced" R&D strategies and outcomes. The event was oversubscribed and more folks were interested than we could accommodate. Please join us in our Dec 05 Metrics Summit to realize these tangible and useful outcomes for your company. We likely will not offer this program again for some time.

Join us for three comprehensive and powerful metrics seminars - MPDII, PPRD, and PDMP - now all integrated into a single comprehensive offering as of the Dec 05 Metrics Summit. On Tuesday, zero in on several specific key metrics subjects of management interest. On Wednesday, improve your dashboard with metrics that predict outcomes. Finish the week by creating a set of metrics for R&D in your company. This set of seminars launches you on the way to improve your performance through metrics.

The seminars offered are

  • Measuring Product Development II (MPDII) - December 6 - This one-day seminar gives you powerful techniques to measure your product development process. These advanced techniques and processes cover those areas of product development that are hardest to measure but deliver the most value by measuring them, such as loading the product development pipeline, hurdle rates, tradeoff analysis, and risk and complexity analysis. Click to view the abstract for MPDII, or download the table of contents.
  • Proactive and Predictive R&D Metrics (PPRD) - December 7 - In this one-day seminar you will understand and create meaningful, forward-looking metrics for R&D. The seminar helps you move from reactive measures of past activity to planning, proactive, or predictive measures that improve the predictability of R&D activities and projects that lead to bottom-line results. Four metrics topic areas are covered: planning, proactive, predictive, and reactive metrics. Click to view the abstract for PPRD, or download the table of contents.
  • Product Development Metrics Portfolios (PDMP) - December 8 - In this one and a half-day seminar you will learn and use the Linked Metrics Portfolio (TM) Method, a powerful, step-by-step methodology to a create linked metrics portfolio. A linked metrics portfolio is a key tool for managing the R&D organization overall as well as the projects, functions and improvement initiatives within R&D. Click to view the abstract for PDMP, or download the table of contents.

All seminars feature case studies and examples from a range of industries and the practical tools you need to implement metrics in your organization.

Discounts are available for teams of three or more people attending from the same company.

If you are planning on attending, register for the Metrics Summit.

For more details on the Product Development Metrics Summit, go to GGI's web site.

To download a brochure containing more details, schedule and pricing, click on download brochure.


GGI will sponsor its first ever Product Development Innovation Summit on January 17-19, 2006 in Norwood, MA. Please join us for eight comprehensive modules that surround the subject of Innovation in R&D and Product Development.

The Innovation Modules that will be offered are:

All modules feature some level of case study discussion and examples from a range of industries. There will be at least three significant group exercises where attendees will "try out" well regarded innovation methodologies. As with all GGI Summits, we will pave the road for you to implement practical tools in your organization.

Discounts are available for teams of two or more people attending from the same company.

If RN readers are planning on attending, please register now for the Innovation Summit. The Early Bird Registration Period concludes November 21, 2005.

For more details on the Product Development Innovation Summit, please go to GGI's preliminary web site. We anticipate the detailed design of this web site to be complete by late-October.


R&D's Contribution To Annual Productivity

"R&D: How Big A Boost? It's not the productivity engine you might think", by James Mehring, Business Week, November 8, 2004, page 36.

"Economists in the past have measured the correlation between productivity and R&D, defined by the National Science Foundation as research performed by people in the physical sciences. Those studies typically showed that R&D has accounted for 70% or more of the growth in productivity. But Cumin [Journal of Economic Growth, December 2004] noticed that past work overstated R&D's effect on productivity because researchers could not separate the gains coming from reengineering, such as a streamlined assembly process or a new inventory management, from those generated by R&D alone.

To correct this error, Comin looked at postwar figures on R&D spending from the NSF, along with data on real GDP, productivity growth, and inflation-adjusted stock market returns. He narrowed his study to work that yielded a new product or capital good, since he says "the effect of R&D on productivity is embodied in these new goods."

He then adopted a two-step approach to measure R&D's effects on productivity growth. First, he determined what effect increased research outlays had on the growth rate of new technologies. To help simplify the process, Comin assumed that there were no barriers to undertaking R&D. Second, he computed how the growth rate of R&D-created technologies affected productivity. As research spending rose, the level of productivity also increased.

Comin's study estimated that R&D accounts for 10% to 20% of productivity's 2.3% annual growth rate since 1950. While that's much smaller than previous calculations, his number still represents a significant contribution in an era when companies are obsessive about cutting costs and improving efficiency."


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998. 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and

2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.


Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War, by Stanley Bing. HarperCollins. 2004, 1st edition. 240 pages.

For a change of pace - on the lighter side - in your business reading, take a look at "Sun Tzu Was a Sissy," a humorous view of the 2500 year old "The Art of War" by the Chinese general Sun Tzu, still used in military leadership schools and MBA programs. Sun Tzu taught that those who fight best are well prepared and wise enough to avoid the fight. In the author's view this approach just won't cut it in today's highly competitive workplace environment. You must fight to win. The book will teach you how to make war, win and enjoy the "plunder," including military strategies for planning and executing battles that "hurt other people," plotting, rampaging, and reaping spoils. The author has some serious fun with modern management methods, and the book should provide you with at least a chuckle and maybe provoke deeper thought.

You can find more information about this book or purchase it through Amazon.


Discounted Item: Each month, or every other month, GGI's iStore features one item that we discount 40%. The current Featured Item is "2004 Product Development Metrics Research Summary Article 6-PAK" (B001), a package of six one-page articles. All articles were published during the first six months of 2005 in the well regarded 2PLM ezine.

Page 1 gives an overview of the focus areas of GGI's 2004 Product Development Metrics Survey and acts as an introduction to five subsequent authored Articles corresponding to the five focus areas of the survey.

Page 2 presents results in the area of the product selection process. The rise in use of the more sophisticated multi-step process is explained and analyzed. The level of formality of product selection decisions and the most common decision-making group are detailed. Based on the results, conclusions are drawn regarding trends in the product selection process that can greatly benefit companies.

Page 3 presents results in the area of the product selection tools and techniques in use. Out of a list of 21 popular product selection tools, respondents chose their top tools used for product selection. Also discussed are the most common product selection tools that are believed to generate innovative thinking and intellectual property that can be legally protected through formal registration. Key opportunities are presented for companies to gain more value from their product selection process.

Page 4 presents results in the area of the intellectual property (IP) process. Learn about the growing importance of IP and the process companies use to make decisions regarding IP management. Results from GGI's 2004 research provide details on the number of steps in the process, the number of people involved in decisions, and the frequency of IP registration. The maturity of the IP management process is compared to the product selection process

Page 5 presents results in the area of intellectual property (IP) tools. In the context of the growing importance of IP, learn about the tools and systems companies use to protect and manage their IP. Results from GGI's 2004 research provide details on the most common forms of IP protection as well as the most commonly used systems to manage the inventory of IP. The significant barriers are also discussed, including the costs and lead times associated with IP registration.

Page 6 presents results in the area of corporate R&D metrics used in industry. Top corporate metrics currently in use are listed and compared to prior surveys to indicate trends. The rise in use of metrics used to measure R&D as a whole is explained and analyzed, and predictions for developments in the next twenty years are offered.

The price for this article package, "2004 Product Development Metrics Research Summary Article 6-PAK," has been dropped from $170.00 to $102.00, a deep discount of 40%. GGI's Featured Item changes approximately every other month and is always offered at a 40% discount.

For more information, or to order this material, please go to GGI's Featured Item.

Newly Released Item: While not a featured item, we want to make you aware of a newly released technical paper, "The CEO's View On Measuring R&D " (T55).

This paper describes several areas of interest to CEOs when measuring R&D. Metrics that are used to capture return-on-innovation, manage capacity, manage functional departments, and drive project outcomes are highlighted along with emerging intellectual property metrics. The paper contains the Top 60 R&D metrics used in industry today along with the research indicating the number of measures used by corporations and separately R&D organizations to measure themselves. The paper contains a significant amount of detailed results from GGI's most recent primary research, the 2004 Product Development Metrics Survey.

For more information, or to order this new technical paper, please go to GGI's Wisdom iStore.


New Items: Three new products were added to GGI's Wisdom iStore this month. See details below, or go directly to GGI's Wisdom iStore storefront:

New Quotations

Q27 "New Research on Product Development and Intellectual Property Management" (1 page) - This brief piece gives an overview of the focus areas of GGI's 2004 Product Development Metrics Survey and acts as an introduction to five subsequent authored Articles corresponding to the five focus areas of the survey. These may already be found separately in the Articles section of The Wisdom iStore: A57, A59, A60, A61, A62.

New Technical Papers and Presentations

T55 "The CEO's View On Measuring R&D" (68 pages) - see the "Newly Released Item" description above.

New Bundled Publications

B001 "2004 Product Development Metrics Research Summary Article 6-PAK" (6 pages) - see the "Featured Item" description above.


MRT 10th Annual Metrics Conference: Management Roundtable will hold its 10th annual conference, "Product Development Metrics: Achieving the Full Value of R&D," on November 7-9, 2005 in Chicago, IL. The conference will examine strategies, best practices, methods and tools leading companies are using to increase overall R&D performance. This year's program features an exceptional line-up of metrics gurus, thought leaders, advanced practitioners and folks in the trenches bridging theory with reality and making it work. This year's conference keynote speakers are GGI's Brad Goldense, Dr. Robert Cooper (author of "Winning at New Products"), Don Reinertsen (author of "Managing the Design Factory, Developing New Products in Half the Time"), Watts Humphrey (founder of Software Process Program at Carnegie Mellon University's Software Engineering Institute), and Robert Schur (Senior Vice President of STATS Inc.).

Brad Goldense will deliver the keynote address, "The Future of Product Development Metrics: Corporation, Projects, & Functions," to explore past, present and emerging trends in the evolution of product development metrics. Brad will also conduct a full-day, pre-conference workshop on Monday, November 7, 2005 on "Product Development Metrics Portfolios."

For more information or to register, go to MRT's web site.

Frost & Sullivan Executive Summit: Frost & Sullivan will hold its Executive Summit, "Innovations in New Product Development, Management & Marketing 2005," on November 6-10, 2005 in Miami, Florida. The summit will present new ideas and creative strategies for portfolio and product planning, management, and marketing vital to propelling product profitability and market performance.

Brad Goldense will deliver the keynote address, "Innovation Management: From Ideation to Commercialization," on Thursday, November 10, 2005. Thursday's program features a special focus on emerging technologies.

For more information, or to register for the Executive Summit, go to Frost & Sullivan's web site.


GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to risk going through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.

  • Technology Providers
  • Service Providers
  • Professional & Trade Associations
  • Government Services
  • Travel


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated with more conferences and seminars throughout 2005. The categories we follow are:

  • Seminars
  • Distance Learning Centers
  • Colleges & Universities
  • Executive Education
  • Corporate-Sponsored Universities

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.