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Volume 7, Issue 5- July 5, 2006
GGI RapidNews is published approximately once a
month.
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In This Issue
MANAGEMENT PRODUCTIVITY
- Innovative Solutions to Supply Chain Problems garner authors
an R. Gene Richter Award
UPCOMING PUBLIC SEMINAR
- Sept06 R&D-Product Development Metrics Summit - Early
Bird Rates Until July 31
BOOK REVIEW- Brand Sense: Build Powerful
Brands through Touch, Taste, Smell, Sight, and Sound
UPCOMING PUBLIC SEMINAR
- Dec06 R&D-Product Development Innovation Summit
CONFERENCES OF INTEREST- MRT 11th Metrics
Conference & PureInsight Innovation Seminar
THE WISDOM iSTORE FEATURED PRODUCT
- Primary Research On NPD Capacity
THE WISDOM iSTORE NEW LISTINGS - No
New Listings This Month
BIENNIAL PRODUCT DEVELOPMENT SURVEY
- 2004, 2002, 2000, 1998 Results
GATEWAYS TO KNOWLEDGE - A Monthly Feature
CALENDAR OF INDUSTRY EVENTS - A Monthly
Feature
TELEVISION EVENTS - Alexander Haig's
World Business Review
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MANAGEMENT PRODUCTIVITY
Innovative Solutions to Supply Chain Problems garner authors an R. Gene Richter Award
Excerpt from ISM 2006 Award Winners Brochure: May 8, 2006
http://www.ism.ws
May 8, 2006: Six companies have received the first ever R.
Gene Richter Award for Leadership and Innovation in Supply
Management from the Institute for Supply Management (ISM).
The award was created to honor the professional contributions
of R. Gene Richter, a pioneer in the field.
The ISM is the oldest and largest supply management institute
in the world. Its mission is to lead the discipline through
education, research, standards of excellence, influence building,
and information dissemination. Its membership base includes
more than 40,000 professionals in 75 countries.
Judges used three key factors to select winners in four different
categories. First, projects had to address complex challenges
for which solutions would have organizational and/or supply
chain impact. Second, contenders had to develop truly innovative
solutions rather than simply an improvement over existing
practices. Finally, entries had to be backed by rigorous data
on actual performance.
Competition Results:
* Johnson & Johnson World Headquarters Procurement Department
is a winner in the Richter Award Process Category. The Procurement
Department decided to partner with the company's Law Department
to develop and implement a new legal sourcing strategy. This
action saved the company $8.7 million in its first year. Johnson
& Johnson is the world's most comprehensive manufacturer
of healthcare products.
* Also winning in the Process Category is KLA-Tencor, a leading
supplier of process control and yield management solutions
for the semiconductor industry. The organization introduced
processes that changed the way its supply management operates,
transforming the supply management department from a support
function to a strategic organization. Results included product
cost reductions of more than five to ten times those achieved
in the past.
* Fluor Hanford, a prime contractor to the U.S. Department
of Energy, has received the Richter Award in the Technology
Category. It developed a Web-based search application that
gave end users a simple and efficient tool for obtaining materials.
The company's new "sourcing wizard" has increased
the use of existing material in inventory, and saved the organization
roughly $300,000 in the past 12 months.
* Rockwell Collins has also received the Richter Award in
the Technology Category. A leader in the design, production
and support of communication and aviation electronics, Rockwell
Collins developed a new Web-based tool for suppliers called
the electronic request for quote and automated purchase orders
(eRFQ/APO). Since the release of this application, the volume
of transactions that occur without the touch of a human hand
has climbed from 46 percent to 70 percent.
* BP p.l.c. is the Richter Award winner in the People Category.
BP is one of the world's largest energy companies. In a period
following a series of mergers, BP decided to develop the skill
sets of key members of its procurement community. It did so
through expert on-the-job coaching that addressed the most
common skills gaps. The modules covered topics including living
strategy and program management, communication and engagement,
and internal performance management. Since the program began,
nearly 50 percent of responses indicate a perceived improvement
in the skills area.
* DaimlerChrysler is the 2006 Richter Award winner in the
Organization/Structure Category. The international procurement
services (IPS) department of this automobile manufacturer
was on a mission to become recognized as a best-in-class organization
for procurement of non-production material and services. It
accomplished this by transforming its decentralized structure
into one consolidated organization. From its start in 1999
to the end of 2005, the program achieved an 80 percent increase
in purchasing results vis-a-vis spot buys and a 77 percent
to 80 percent increase in internal customer satisfaction.
To apply for the 2007 Richter Leadership and Innovation Award,
log on to the ISM Richter Awards
Application Site.
UPCOMING PUBLIC SEMINAR - METRICS SUMMIT Sept06
We are delighted to be offering our Metrics Summit again in
September 2006. Many prior Metrics Summit participants were
kind enough to share their written comments about the Metrics
Summit so that future participants could get a better idea of
what to expect.
Testimonials.
Early Bird rates will be effective
through July 31 at EOB Pacific Time. Discounts are available
for individuals and company teams of three or more.
GGI's
Product Development Metrics Summit will be held
September 19-21, 2006 in metro Boston. Please join us for a
series of 3 seminars, focused on 3 major areas of importance
to R&D executives and managers.
The first seminar (Measuring Product Development II (MPDII) - March 14)
addresses the subjects of setting hurdle rates, assessing risk
and complexity, tradeoff analysis, measuring capacity, and
assessing overall financial performance. Click to view the
MPDII abstract or to download the table of contents.
The second seminar (Proactive and Predictive R&D Metrics
(PPRD) - March 15 AM) focuses on three different stages of developing early,
predictive metrics that will enable managers to foresee issues on the horizon
or to know that success is in front of them. Click to
view the PPRD abstract
or to download the table of contents.
The third seminar, a capstone, (Product Development Metrics Portfolios
(PDMP) - March 15 PM and March 16) covers the areas of metrics for R&D and
product development that are not discussed in the prior two seminar days and
then shifts focus. Company teams gather and working groups form around Innovator,
Innovator/Extender, Balanced, and Extender R&D strategies for the purpose of
developing a set of measures for the R&D organization as a whole, including the
few measures that should be used by the corporation to measure R&D productivity,
output, and overall performance results. Click to
view the PDMP abstract
or to download the
table of contents.
All three seminars are geared to executives and top-level professionals that
manage entire organizations, departments, and budgets; and senior program
management executives.
Registration is easy. If you are registering a team, you can register any
number of people in one transaction. Our site provides for the contact information
for one person though and we will contact you to get the contact information for
the remaining registrants. If you are already registered,
leisure time activities
may be useful for planning transportation, meals, and personal time outside the Summit.
For more information please
download a brochure.
BOOK REVIEW
Brand Sense: Build Powerful Brands through Touch, Taste,
Smell, Sight, and Sound,, by Martin Lindstrom. Free
Press. February 1, 2005. Copyright 2005 by Martin Lindstrom,
ISBN 0743267842, 256 pages.
Branding has always been about establishing an emotional
tie between the consumer and a product. But creating a product
which appeals to each of the five senses has been a greatly
under-used strategy until now, says Martin Lindstorm.
Something as simple as the "feel" of a product
can give it a key advantage. For example, Texas Instruments
developed an exclusive "touch" for the keys of its
calculator. As a result, the TI calculator feels different
from all other machines. And although many users do realize
it, other calculators just feel "wrong."
To capitalize on the sensory potential of existing products,
Lindstrom recommends:
* Conducting a sensory audit. Evaluate your brand from a
sensory point of view. For example, could a blindfolded consumer
identify your product just from touch?
* Exploring brand staging. Look for innovative approaches
used at other companies. For example, a furniture retailer
like Ikea could adopt a Disney model to build the sensory
appeal of its brand.
* Create brand signature. Craft the sensory component to
contribute to the complete sensory experience of the message.
Thus the smell of a product in the store should be consistent
with the smell when the box is opened.
Taking sensory branding one step further, Lindstrom recommends
studying the characteristic of religious sensory experiences.
Brand builders can learn from the way that religions use myth,
symbol, and metaphor to create an emotional bond that transcends
rational analysis. Just ask any Harley-Davidson rider.
Lindstrom predicts that sensory branding will be adopted
by three categories of industries:
Sensory pioneers: The leaders of sensory branding will include
auto manufacturers and pharmaceutical companies. The pharmaceutical
industry, in particular, will be active in this field as their
patents last a limited number of years.
Sensory adapters: Because they compete in a commodity-driven
environment,telecommunications companies and those in the
computer industry are part of this group. For example, Asian
manufacturers are now ready to offer multi-sensory experiences
in their product. Every aspect the their phone, from the tactile
qualities, to branded sounds, to the smell of the phone, will
be enhanced in the next few years.
Sensory followers: This group includes an array of industries
characterized by fast-moving consumer goods, the retail trade,
and entertainment.
We believe this book can provide useful ideas for marketing
managers, development engineers, and R&D managers. While
we feel it is unrealistic to expect every product to develop
the appeal of an Apple computer or a Harley-Davidson, no one
knows if their product will be the next big hit. And which
ever product it is, it most likely will have features with
strong sensory appeal.
You can find more information about this book or purchase
it through Amazon.com.
UPCOMING PUBLIC SEMINAR - INNOVATION SUMMIT Jun06
This is a preliminary announcement for those who wish to
mark these dates on the calendar. Web registration should
be available by the August issue of RapidNews.
GGI will sponsor its R&D
-- Product Development Innovation Summit on Dec
5-7, 2006 in metro Boston. Please join us for eight
comprehensive modules that surround the subject of Innovation
in R&D and Product Development.
The Innovation Modules that will be offered are:
All modules feature some level of case study discussion and
examples from a range of industries. There will be three group
exercises where attendees will "try out" well regarded
innovation methodologies to achieve some level of "hands-on."
With all GGI Summits, we will pave the road for you to direct
the selection and implementation of tools and processes that
will bring leverage to your organization.
CONFERNECES OF INTEREST
MRT 11th Annual Metrics Conference: Management Roundtable will
hold its 11th annual conference, "Product Development Metrics:
Assess, Predict and Foster Innovation," on November 6-8,
2006 in Chicago, IL. The conference will explore how to most
accurately assess new product opportunities, predict the value
of your innovation pipeline, and ensure that your company's
metrics will foster innovation. This year's program features
an exceptional line-up of metrics gurus, thought leaders, advanced
practitioners, and those "in the trenches" who must
bridge theory with reality.
Conference keynote speakers include: GGI's Brad Goldense,
Dr. Scott J. Edgett (CEO and Co-Founder of the Product Development
Institute), Dr. Liisa Valikangas (Managing Director of Woodside
Institute), and Wayne Mackey (Principal, Product Development
Consulting, Inc.).
Brad Goldense will deliver a keynote address titled "The
Impact of Innovation on Corporate Strategy, Tactics, and Metrics.
The address will highlight trends in innovation and the resulting
changes in business strategies and tactics. It will also identify
initial measurement areas and metrics that are likely to be
central to the emergence of innovation as a new management
science. Brad will also conduct a pre-conference workshop
on Monday, November 6, 2006, titled "Proactive and Predictive
R&D Metrics."
For more information, go to the Conference's
Registration
web page.
PureInsight Seminar: PureInsight, (formerly Knowledge Roundtable
Europe) will present an intensive two-day seminar titled "Driving
Predictable, Sustainable Innovation into New Product Development,"
on November 15-16, 2006 in London. This seminar will help
executives and senior managers improve their ability to generate
profitable innovations.
The seminar will begin with a discussion on differences between
Innovation and The Innovation Process. Industry benchmark
information including: product selection, and intellectual
property management and decision processes; pipeline yield
rates from ideation to commercialization; and relative innovativeness
of tools and techniques used by today's product developers,
will also be presented.
The second section contains in-depth information on four
major innovation-enablers including: Lead User Analysis, Six
Hats, Triz, and Semantic Processing.
The seminar will conclude with a discussion of insourcing
and outsourcing innovation, metrics and measures for innovation
environments, and reward and recognition processes and mechanisms.
Seminar Leaders will be Bradford L. Goldense and Donald M.
Stewart of Goldense Group, Inc. (GGI), Needham, MA. Brad Goldense
is Founder and CEO of GGI, a 20 year old consulting and education
firm. Mr. Goldense has consulted to over 200 of the Fortune
1000 companies and is an internationally recognized expert
on both rapid product development and R&D metrics.
Donald Steward has been practicing in the marketing and new
product business strategy areas for the past 35 years, and
in the concurrent engineering area for 15 years. Mr. Stewart
worked for 20 years with Teradyne, Inc., the leading U.S.
designer and manufacturer of semiconductor test systems.
For more information on the seminar, visit the
PureInsight
Web site
THE WISDOM iSTORE FEATURED PRODUCT
Discounted Item: Periodically, GGI's iStore features
one item that we discount 40%. We just changed the item a
few days ago. For the first time we are discounting our primary
research report, including ground breaking research on staffing
ratios and time spent on new product development, that we
performed in 2002 and published in 2003.
MR24h
"2002 Product Development Metrics Research Results (Hard Copy)" [list price $1,784.00]
Goldense Group, Inc., Needham, MA, USA
March 28, 2003 [223 pages] $1070.00
The 2002 Product Development Metrics Survey focused on resource
and capacity management practices and metrics. Results of the
research are offered in three reports of increasingly detailed
description and analysis: Research Highlights (MR21), Research
Summary (MR22), and Research Results (MR24). These three separate
reports provide, respectively, an executive summary, middle-management-level,
and detail-level view of the survey data.
The 2002 Product Development Metrics Research Results is
a 223-page report containing text and presentation slides
that describe and analyze the survey population both as a
whole and segmented as follows: Public vs. Private Companies;
Smaller vs. Larger Companies; Process vs. Repetitive/Discrete
vs. Job Shop Companies; Higher vs. Lower Technology Companies;
and Companies with More vs. Fewer Employees. The report summarizes
the overall survey results and provides details on the profiles
of the survey respondents. The five research subject areas
were loading the RD&E capacity pipeline, providing capacity
for RD&E activities, balancing cross-functional resources
(staffing ratios), systems, tools, and metrics used to manage
capacity, and RD&E metrics used in industry.
This research provides interesting results regarding the methods
companies use to select projects and to establish and manage backlog.
The report provides details on staffing ratios and the resources,
both within the development function and in the cross functions, that
companies are allocating to new and existing products. Also discussed
is the infrastructure in place to enable resource and capacity planning
and management.
GGI's Featured Item changes approximately every other month and is
always offered at a 40% discount. To order this material, please go to
GGI's Featured Item.
Recently Released Items: While not a featured item, we want to make
you aware of a recently released coursebook, the one that is used for
GGI's 3-Day Innovation Summit (S8).
S8 "R&D - Product Development Innovation Summit Coursebook"
1st R&D - Product Development Innovation Summit, Goldense Group,
Inc., Needham, Massachusetts, USA, Copyright © 2006 Goldense Group,
Inc., ISBN 1-932468-44-7
January 2006 [520 pages]
This coursebook covers the range of topics around the subject of
innovation that are of interest to persons responsible for directing
and managing innovation at the corporate and business-results levels.
This is the material that underlies GGI's 3-Day R&D-Product Development
Innovation Summit which was first offered to the public on January
17-19, 2006 in Norwood, Massachusetts, USA. While in MS Powerpoint
format, this is a data-intensive document that is consistent with GGI's
industry reputation in the quantitative aspects of product development
and innovation.
The first section of the R&D Innovation Summit Coursebook contains
industry benchmark information about: product selection and intellectual
property management and decision processes, pipeline yield rates from
ideation to commercialization, relative innovativeness of tools and
techniques used by today's product developers, top management short
list of practices that fuels R&D productivity, and an inventory of
"all" innovation tools in the marketplace today.
The second section contains more in-depth information about four
major innovation-enablers: Lead User Analysis, Six Hats, Triz, and
Semantic Processing. The second section also contains more in-depth
information about: Trade Secrets, Trademarks/Servicemarks, Copyrights,
and Patents.
The third section contains information on five subject areas that
are part of an overall innovation environment: additional software
such as self assessment and DSS and IP management, insourcing and
outsourcing innovation, metrics and measures for innovation environments,
and reward and recognition processes and mechanisms. The Summary
highlights the contributions of five prominent books in the field of
innovation that are used by corporations. The brief Conclusion
indicates the places in product development processes where the use
of innovation tools may have the best impact, along with positioning
innovation strategically, and within technical and product management
functions.
For more information, or to order, any GGI products please go to
The Wisdom iStore.
S8 is specifically located at
The Wisdom iStore.
THE WISDOM iSTORE NEW LISTINGS
No new items were added to the The Wisdom iStore since we
last wrote you.
For more information, or to order, any GGI products please
go to The
Wisdom iStore. T60
is specifically located at The
Wisdom iStore.
BIENNIAL METRICS SURVEY RESULTS
2004 Product Development Metrics Survey - Product Selection,
IP Management, and Top Corporate Metrics: The Summary
and Highlights Reports for GGI's 2004 Biennial Product Development
Metrics Survey are now available for purchase by the public
through GGI's
Wisdom iStore. These reports are completely based on primary
research performed by GGI researchers. The research includes
202 respondent companies. There was a 5% response rate.
McKinsey & Company, Texas Instruments, Rockwell, Kimberly
Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems
and Datacard are representative of companies that purchase
market research from GGI.
The 2004 Survey focused on the following 5 areas of product
selection and IP management:
- Product Selection Process
- Product Selection Tools
- IP Management Process
- IP Management Tools
- Top Corporate Metrics Used in Industry RD&E
We have already shared many results with GGI RapidNews readers
since we began this line of business in 1998. 2004 Survey
results ran in six RN issues, RN V5I11 - RN V6I5, which may
be found in the RN
archives, along with results from prior years.
Some additional complimentary information about the survey
is available:
The 2 commercial versions of the survey results that we currently
offer for public purchase are:
1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages),
including the full text of all the results and analysis of
the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where
the survey respondents are analyzed as a whole (149 pages,
includes a full set of graphed answers for every survey question).
Individual sections of the research reports, as well as logical
combinations of sections are also available. All reports are
available in printed or electronic versions.
These reports are available in the Market Research section
of GGI's
Wisdom iStore.
2002, 2000, 1998 Product Development Metrics Survey: The Summary and
Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys
are also available for purchase by the public through GGI's
Wisdom iStore. These reports are completely based on primary research performed
by GGI researchers. Information about the purpose and focus of prior surveys
may be found in our biennial
survey archives.
GATEWAYS TO KNOWLEDGE
GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS
OF LINKS to providers of engineering, purchasing, and manufacturing
technologies and services. If you hit the right subjects,
it is more useful than a search engine! The "main entrance"
to GTK can be found at:
http://www.goldensegroupinc.com/gateway/index.shtml
For those of you that do not want to risk going through the
main entrance above, some of the Gateways that we believe
you will find useful or entertaining are highlighted below.
CALENDAR OF INDUSTRY EVENTS
GGI's Calendar of Industry Events contains an up-to-date
listing of links to Conferences, Seminars, Distance Learning
Centers, Colleges & Universities, Executive Education,
and Corporate-Sponsored Universities. The calendar has just
been updated with more conferences and seminars throughout
2005. The categories we follow are:
The categories of conferences, seminars, and distance learning
are further organized into the following subject areas:
- Strategic, Knowledge & General Management
- Marketing & Sales - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Marketing & Sales - Pharmaceutical, Biotechnology,
& Life Sciences
- Product Development - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Product Development - Pharmaceutical, Biotechnology, &
Life Sciences
- Manufacturing & Automation - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Manufacturing & Automation - Pharmaceutical, Biotechnology,
& Life Sciences
- Software, Internet & IT
- Project Management
- Metrics
If you are looking for a conference or other learning opportunity,
check out the Calendar. This free service for our readers
is front and center on GGI's
Home Page. Or, go directly to the Calendar
of Industry Events MEGA Gateway.
TELEVISION EVENTS
Alexander Haig's World Business Review: Brad Goldense
has made several appearances on Alexander Haig's World Business
Review in the past year. Streaming video is available for
all shows, which aired on August 4, September 29 and December
15, 2002 and on May 20, 2003. See below for details.
May 20, 2003 Broadcast of September 29th In-Studio with
Alexander Haig (22.5 minutes): Streaming video for this
segment is available on GGI's
web site.
December 15, 2002 In-Studio with Alexander Haig (7.5 minutes)
on CNBC paid programming: Streaming video for this segment
is available on GGI's
web site.
September 29, 2002 In-Studio with Alexander Haig (22.5
minutes): Streaming video for this segment (as well as
the entire 30-minute show) is available on GGI's
web site.
August 4, 2002 On-Location at GGI (3.5 minutes): This
On-Location field report is available in streaming video on
GGI's
web site.
The web page includes links to download a streaming video
player, if you do not currently have one installed on your
computer.
For more information on any of Brad's appearances on television,
go to:
http://www.goldensegroupinc.com/ggiontv.shtml
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GGI RapidNews is an e-mail publication from Goldense Group,
Inc (GGI). Its subject matter includes survey findings, company
news, book and article reviews, key industry conferences and
R&D information of interest to clients and associates.
Please send communications to rn(at)goldensegroupinc.com.
Thank you.
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