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Volume 7, Issue 3 - March 1, 2006
GGI RapidNews is published approximately once a
month.
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In This Issue
MANAGEMENT PRODUCTIVITY - Top 1000
Global & Top 750 UK R&D Rankings
MANAGEMENT PRODUCTIVITY - Top 600 European
& Top 800 UK Value Added Rankings
UPCOMING PUBLIC SEMINAR - Mar06 Product
Development Metrics Summit - Sign Up
Ends Mar 6
BOOK REVIEW - Why Johnny Can't Brand:
Rediscovering The Lost Art Of The Big Idea
UPCOMING PUBLIC SEMINAR - Jun06 Product
Development Innovation Summit - Early
Bird Rates
THE WISDOM iSTORE FEATURED PRODUCT
- Structured Innovation
THE WISDOM iSTORE NEW LISTINGS - 1
New Listing - 8 Sets Of Metrics For R&D
BIENNIAL PRODUCT DEVELOPMENT SURVEY
- 2004, 2002, 2000, 1998 Results
GATEWAYS TO KNOWLEDGE - A Monthly Feature
CALENDAR OF INDUSTRY EVENTS - A Monthly
Feature
TELEVISION EVENTS - Alexander Haig's
World Business Review
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MANAGEMENT PRODUCTIVITY
Top 1000 Global & Top 750 UK R&D Rankings
The 2005 R&D Scoreboard, by the Department
of Trade & Industry [DTI], United Kingdom. Volume 1 =
118 pages. Volume 2 = 208 pages.
http://www.innovation.gov.uk/rd_scoreboard/downloads.asp
The DTI R&D Scoreboard is now in its 15th year. It is
a premier source of information on the world's top 1000 R&D-active
companies. It is intended for companies and investors as a
benchmarking tool, and for business and other organizations
concerned with policy. In previous years, only the 750 global
companies were listed. That number was increased to 1000 for
2005. Companies investing more than £22m (US$ 38m) in
R&D are now included.
More about this and other studies may be found through the
DTI
home page.
MANAGEMENT PRODUCTIVITY
Top 600 European & 800 UK Value Added
The 2005 Value Added Scoreboard, by the Department
of Trade & Industry [DTI], United Kingdom. Volume 1 =
112 pages. Volume 2 = 75 pages.
http://www.innovation.gov.uk/value_added/downloads.asp?p=downloads
The DTI Value Added Scoreboard is now in its 4th year. It
is the only substantial source of information on value added
for European companies. It shows how much wealth each company
created, how each company has grown its wealth, and how efficiently
that wealth was created.
VALUE ADDED = SALES less THE COST OF BOUGHT-IN GOODS AND
SERVICES
More about this and other studies may be found through the
DTI
home page.
UPCOMING PUBLIC SEMINAR - METRICS SUMMIT MAR06
We are delighted to be offering our Metrics Summit again
in March 2006. Many September and December participants were
kind enough to share their written comments about the Metrics
Summit so that future participants could get a better idea
of what to expect. Testimonials.
Registration will close Monday March
6 at EOB Pacific Time, a week before the start of the Metrics
Summit.
GGI's Product
Development Metrics Summit will be held March 14-16,
2006 in metro Boston. Please join us for a series
of 3 seminars, focused on 3 major areas of importance to R&D
executives and managers.
The first seminar (Measuring Product Development II (MPDII)
- March 14) addresses the subjects of setting hurdle
rates, assessing risk and complexity, tradeoff analysis, measuring
capacity, and assessing overall financial performance. Click
to view
the MPDII abstract or to download
the table of contents.
The second seminar (Proactive and Predictive R&D Metrics
(PPRD)
- March 15 AM) focuses on three different stages of
developing early, predictive metrics that will enable managers
to foresee issues on the horizon or to know that success is
in front of them. Click to view
the PPRD abstract or to download
the table of contents.
The third seminar, a capstone, (Product Development Metrics
Portfolios (PDMP)
- March 15 PM and March 16) is expressly for the purpose
of developing a set of measures for the R&D organization
as a whole, including the few measures that should be used
by the corporation to measure R&D productivity, output,
and overall performance results. Click to view
the PDMP abstract or to download
the table of contents.
All three seminars are geared to executives and top-level
professionals that manage entire organizations, departments,
and budgets; and senior program management executives.
If you wish to register,
choose the "Metrics Summit - March" button. If you
are already registered, leisure
time activities may be useful for planning time outside
the Summit.
Discounts still apply for teams of 3 or more attending from
the same company. For more information please download
a brochure.
BOOK REVIEW
Why Johnny Can't Brand: Rediscovering The Lost Art
Of The Big Idea, by Bill Schley and Carl Nichols,
Jr. Penguin Group, USA. November 2005. Copyright 2005 by david,
inc., ISBN 1591-841-12-7, 222 pages.
According to the publisher, "Bill Schley and Carl Nichols,
Jr., are partners at david, inc, a brand consulting firm in
Connecticut. During their careers they've worked with major
global companies like Procter & Gamble, Coca-Cola, IBM,
and many others. Schley was previously a creative executive
at a major New York ad agency and won the industry's Effie
Award. Nichols was previously the CEO of Einson Freeman and
a managing director at D'Arcy."
While GGI Editors could easily see david, inc.'s consulting
process laid out in this book, from need assessment through
implementation, nonetheless this book may be worth a moment
for those involved with creating new products and new brands.
The book primarily focuses on establishing brands, versus
maintaining, reestablishing, or resurrecting brands.
The authors are big on thinking frameworks and are structured
in the way they address the intangible subject of brands and
branding. While they have a bias towards brands with glitz
and consumer zap and don't really deal with less glamorous
branding issues such as fertilizers or bulk plastics, they
offer to most anyone working in the area a useful set of thinking
tools that can only help to make any current approaches RN
readers might be using to be more complete.
Their "seventeen rules" constitute a comprehensive
approach for thinking through all the required sets of decisions
on the road to creating a brand or branding a new product.
Their "eight DSI templates" will definitely spur
thinking for product positioning and naming so as to create
the best possible image and buying potential. "DSI"
is david, inc's moniker for "Dominant Selling Idea."
Your product is positioned to align with one of the eight
DSI's, which then becomes the central theme of the branding
strategy.
Their "Five-Point DSI Star" is then used to take
the chosen DSI from the creating team's minds and translate
it into other people's minds, thereby realizing the goal of
the brand strategy.
This quite linear book will be useful to product development
and branding professionals at all levels.
You can find more information about this book or purchase
it through Amazon.
UPCOMING PUBLIC SEMINAR - INNOVATION SUMMIT Jun06
GGI will sponsor its R&D
-- Product Development Innovation Summit on June
24-26, 2006 in metro Boston. Please join us for
eight comprehensive modules that surround the subject of Innovation
in R&D and Product Development.
Early Bird Rates and Discounts will
be in effect until Monday April 24, 2006 at EOB Pacific Time.
The Innovation Modules that will be offered are:
All modules feature some level of case study discussion and
examples from a range of industries. There will be three group
exercises where attendees will "try out" well regarded
innovation methodologies to achieve some level of "hands-on."
With all GGI Summits, we will pave the road for you to direct
the selection and implementation of tools and processes that
will bring leverage to your organization.
Discounts are still available for teams of two or more people
attending from the same company.
If RN readers are planning on attending, please register
now for the Innovation Summit.
For more details on the Product Development Innovation Summit,
please go to GGI's
Innovation Summit web site which is also available through
our home page. If you are already registered, leisure
time activities may be useful for planning transportation,
meals, and personal time outside the Summit.
THE WISDOM iSTORE FEATURED PRODUCT
Discounted Item: Each month, or every other month,
GGI's iStore features one item that we discount 40%.
T52
"Structured Innovation: Positioning Innovation Tools
& Exercises in Product Development Processes Frameworks"
[list price $295.00]
Goldense Group, Inc., Needham, MA, USA
May 19, 2005 [105 pages] $177.00
This presentation describes a range of innovation tools and
techniques in the context of the product development process.
The first section provides an overview of the evolving nature
of structured processes for innovation, which will help you
to choose the best tools or technique at the right time in
the product development process. The second section provides
details on the wide range of tools, techniques, and software
available to create innovation. An extensive list of innovation
techniques is included, showing the most appropriate time
in the product development process to use them. Three innovation
techniques, Lateral & Parallel Thinking, TRIZ, and Lead
User Identification, are discussed in detail, with information
on related software. A full list of software products for
innovation is also provided as well as selected software reviews.
GGI's Featured Item changes approximately every other month
and is always offered at a 40% discount. For more information,
or to order this material, please go to GGI's
Featured Item.
Recently Released Item: While not a featured item,
we want to make you aware of a recently released coursebook,
the one that is used for GGI's 3-Day Innovation Summit (S8).
S8
"R&D - Product Development Innovation Summit Coursebook"
1st R&D - Product Development Innovation Summit, Goldense
Group, Inc., Needham, Massachusetts, USA, Copyright ©
2006 Goldense Group, Inc., ISBN 1-932468-44-7
January 2006 [520 pages]
This coursebook covers the range of topics around the subject
of innovation that are of interest to persons responsible
for directing and managing innovation at the corporate and
business-results levels. This is the material that underlies
GGI's 3-Day R&D-Product Development Innovation Summit
which was first offered to the public on January 17-19, 2006
in Norwood, Massachusetts, USA. While in MS Powerpoint format,
this is a data-intensive document that is consistent with
GGI's industry reputation in the quantitative aspects of product
development and innovation.
The first section of the R&D Innovation Summit Coursebook
contains industry benchmark information about: product selection
and intellectual property management and decision processes,
pipeline yield rates from ideation to commercialization, relative
innovativeness of tools and techniques used by today's product
developers, top management short list of practices that fuels
R&D productivity, and an inventory of "all"
innovation tools in the marketplace today.
The second section contains more in-depth information about
four major innovation-enablers: Lead User Analysis, Six Hats,
Triz, and Semantic Processing. The second section also contains
more in-depth information about: Trade Secrets, Trademarks/Servicemarks,
Copyrights, and Patents.
The third section contains information on five subject areas
that are part of an overall innovation environment: additional
software such as self assessment and DSS and IP management,
insourcing and outsourcing innovation, metrics and measures
for innovation environments, and reward and recognition processes
and mechanisms. The Summary highlights the contributions of
five prominent books in the field of innovation that are used
by corporations. The brief Conclusion indicates the places
in product development processes where the use of innovation
tools may have the best impact, along with positioning innovation
strategically, and within technical and product management
functions.
For more information, or to order, any GGI products please
go to The
Wisdom iStore. S8
is specifically located at The
Wisdom iStore.
THE WISDOM iSTORE NEW LISTINGS
One new item was added to the The Wisdom iStore since we
last wrote you. Please click on the item number for a more
detailed description and ordering information.
T60.....Bradford
L. Goldense & John R. Power, "Linked Metrics Portfolio
Method Š 8 Teams Measuring 3 Strategies," Product
Development Metrics Portfolios: Linked Portfolio Method Seminar,
Copyright 2006 Goldense Group, Inc., Norwood, Massachusetts,
USA, ISBN 1-932468-78-1
December 8, 2005 [67 pages]
Description: At GGI's December 2005 Metrics Summit
held at the Sheraton Four Points in Norwood, Massachusetts,
eight teams of people across the different companies attending
the PDMP Seminar self-assembled either as a "company
team" or "based on the strategic nature of their
company or division R&D and Product Development strategy"
to apply the Linked Metrics Portfolio Method to create
a set of integrated linked metrics spanning top to bottom
needs for their chosen R&D strategy. This document contains
eight different metrics portfolios that measure the entire
R&D organization, including: overall R&D, projects,
functions, improvement efforts, and upward-reporting corporation-level
metrics. All identities of participants and their companies
have been removed to protect confidentiality, only the intended
strategic result of the portfolio may be deduced by the name
given to each Team. These eight different metrics portfolios
will really aid those trying to determine the set of metrics
that are right for their own R&D and Product Development
organizations.
The Table of Contents of this document is depicted below:
SECTION TITLE PAGE
Linked Metrics Portfolio Logic 3
Linked Metrics Portfolio Method 11
Team #1: Innovator - Mixed Cross-Industry 20
Team #2: Innovator - Company Team 24
Team #3: Innovator/Extender - Mixed Software 28
Team #4: Innovator/Extender - Mixed CoDesign 32
Team #5: Innovator/Extender - Company Team 36
Team #6: Innovator/Extender - Company Team 40
Team #7: Balanced - Mixed Cross-Industry 44
Team #8: Balanced - Company Team 50
Brainstorming Results 54-67
For more information, or to order, any GGI products please
go to The
Wisdom iStore. T60
is specifically located at The
Wisdom iStore.
BIENNIAL METRICS SURVEY RESULTS
2004 Product Development Metrics Survey - Product Selection,
IP Management, and Top Corporate Metrics: The Summary
and Highlights Reports for GGI's 2004 Biennial Product Development
Metrics Survey are now available for purchase by the public
through GGI's
Wisdom iStore. These reports are completely based on primary
research performed by GGI researchers. The research includes
202 respondent companies. There was a 5% response rate.
McKinsey & Company, Texas Instruments, Rockwell, Kimberly
Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems
and Datacard are representative of companies that purchase
market research from GGI.
The 2004 Survey focused on the following 5 areas of product
selection and IP management:
- Product Selection Process
- Product Selection Tools
- IP Management Process
- IP Management Tools
- Top Corporate Metrics Used in Industry RD&E
We have already shared many results with GGI RapidNews readers
since we began this line of business in 1998. 2004 Survey
results ran in six RN issues, RN V5I11 - RN V6I5, which may
be found in the RN
archives, along with results from prior years.
Some additional complimentary information about the survey
is available:
The 2 commercial versions of the survey results that we currently
offer for public purchase are:
1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages),
including the full text of all the results and analysis of
the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where
the survey respondents are analyzed as a whole (149 pages,
includes a full set of graphed answers for every survey question).
Individual sections of the research reports, as well as logical
combinations of sections are also available. All reports are
available in printed or electronic versions.
These reports are available in the Market Research section
of GGI's
Wisdom iStore.
2002, 2000, 1998 Product Development Metrics Survey: The Summary and
Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys
are also available for purchase by the public through GGI's
Wisdom iStore. These reports are completely based on primary research performed
by GGI researchers. Information about the purpose and focus of prior surveys
may be found in our biennial
survey archives.
GATEWAYS TO KNOWLEDGE
GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS
OF LINKS to providers of engineering, purchasing, and manufacturing
technologies and services. If you hit the right subjects,
it is more useful than a search engine! The "main entrance"
to GTK can be found at:
http://www.goldensegroupinc.com/gateway/index.shtml
For those of you that do not want to risk going through the
main entrance above, some of the Gateways that we believe
you will find useful or entertaining are highlighted below.
CALENDAR OF INDUSTRY EVENTS
GGI's Calendar of Industry Events contains an up-to-date
listing of links to Conferences, Seminars, Distance Learning
Centers, Colleges & Universities, Executive Education,
and Corporate-Sponsored Universities. The calendar has just
been updated with more conferences and seminars throughout
2005. The categories we follow are:
The categories of conferences, seminars, and distance learning
are further organized into the following subject areas:
- Strategic, Knowledge & General Management
- Marketing & Sales - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Marketing & Sales - Pharmaceutical, Biotechnology,
& Life Sciences
- Product Development - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Product Development - Pharmaceutical, Biotechnology, &
Life Sciences
- Manufacturing & Automation - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Manufacturing & Automation - Pharmaceutical, Biotechnology,
& Life Sciences
- Software, Internet & IT
- Project Management
- Metrics
If you are looking for a conference or other learning opportunity,
check out the Calendar. This free service for our readers
is front and center on GGI's
Home Page. Or, go directly to the Calendar
of Industry Events MEGA Gateway.
TELEVISION EVENTS
Alexander Haig's World Business Review: Brad Goldense
has made several appearances on Alexander Haig's World Business
Review in the past year. Streaming video is available for
all shows, which aired on August 4, September 29 and December
15, 2002 and on May 20, 2003. See below for details.
May 20, 2003 Broadcast of September 29th In-Studio with
Alexander Haig (22.5 minutes): Streaming video for this
segment is available on GGI's
web site.
December 15, 2002 In-Studio with Alexander Haig (7.5 minutes)
on CNBC paid programming: Streaming video for this segment
is available on GGI's
web site.
September 29, 2002 In-Studio with Alexander Haig (22.5
minutes): Streaming video for this segment (as well as
the entire 30-minute show) is available on GGI's
web site.
August 4, 2002 On-Location at GGI (3.5 minutes): This
On-Location field report is available in streaming video on
GGI's
web site.
The web page includes links to download a streaming video
player, if you do not currently have one installed on your
computer.
For more information on any of Brad's appearances on television,
go to:
http://www.goldensegroupinc.com/ggiontv.shtml
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GGI RapidNews is an e-mail publication from Goldense Group,
Inc (GGI). Its subject matter includes survey findings, company
news, book and article reviews, key industry conferences and
R&D information of interest to clients and associates.
Please send communications to rn(at)goldensegroupinc.com.
Thank you.
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