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Volume 6, Issue 8- August 4, 2005
GGI RapidNews is published approximately once a
month.
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In This Issue
UPCOMING PUBLIC SEMINAR - Product Development
Metrics Summit
MANAGEMENT PRODUCTIVITY - Intellectual
Property Valuation
2004 METRICS SURVEY RESULTS - 2004
Survey Results Available
BOOK REVIEW - How Industries Evolve
FEATURED iSTORE PRODUCTS - Design Reuse
NEW iSTORE PRODUCTS - New Quotation
NEW WEB CONTENT - July Was A Vacation
Month For GTK :)
CONFERENCES OF INTEREST - MRT Metrics,
Frost & Sullivan Executive Summit
CALENDAR OF INDUSTRY EVENTS - A Monthly
Feature
TELEVISION EVENTS - Alexander Haig's
World Business Review
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UPCOMING PUBLIC SEMINAR
The Early Bird Pricing Period that closed on August 1 this
week for the Product
Development Metrics Summit was a great success. As
a result of those folks that committed early there are only
three or four spaces remaining across this unique series of
workshops to be held September 27-30, 2005 in Norwood, MA.
Join us for three comprehensive and powerful metrics seminars
- MPDII, PPRD, and PDMP - all presented in the same week.
On Tuesday, zero in on several specific key metrics subjects
of management interest. On Wednesday, improve your dashboard
with metrics that predict outcomes. Finish the week by creating
a set of metrics for R&D in your company. This set of
seminars launches you on the way to improve your performance
through metrics.
The seminars offered are
- Measuring Product Development II (MPDII) - September
27 - This one-day seminar gives you powerful techniques
to measure your product development process. These advanced
techniques and processes cover those areas of product development
that are hardest to measure but deliver the most value by
measuring them, such as loading the product development
pipeline, hurdle rates, tradeoff analysis, and risk and
complexity analysis. Click to view
the abstract for MPDII, or download
the table of contents.
- Proactive and Predictive R&D Metrics (PPRD)
- September 28 - In this one-day seminar you will
understand and create meaningful, forward-looking metrics
for R&D. The seminar helps you move from reactive measures
of past activity to planning, proactive, or predictive measures
that improve the predictability of R&D activities and
projects that lead to bottom-line results. Four metrics
topic areas are covered: planning, proactive, predictive,
and reactive metrics. Click to view
the abstract for PPRD, or download
the table of contents.
- Product Development Metrics Portfolios (PDMP) -
September 29 & 30 - In this one and a half-day
seminar you will learn and use the Linked Metrics Portfolio
(TM) Method, a powerful, step-by-step methodology to a create
linked metrics portfolio. A linked metrics portfolio is
a key tool for managing the R&D organization overall
as well as the projects, functions and improvement initiatives
within R&D. Click to view
the abstract for PDMP, or download
the table of contents.
All seminars feature case studies and examples from a range
of industries and the practical tools you need to implement
metrics in your organization.
Take all three seminars at a discount, or take one or two
seminars according to your needs. Discounts are available
for teams of three or more people attending from the same
company.
If you are planning on attending, register
for the Metrics Summit, please act now as we are almost full!
For more details on the Product Development Metrics Summit,
go to GGI's
web site.
To download a brochure containing more details, schedule and
pricing, click on download
brochure.
MANAGEMENT PRODUCTIVITY
The World Intellectual Property Organization (WIPO) has a
wealth of useful information on intellectual property and
IP valuation from its many recent seminars and workshops around
the world. We especially want to make you aware of over 50
free pdf documents available to help you understand IP valuation.
These articles explore topics such as techniques to assess
the value of IP, accounting and IP valuation, commercialization
of IP, management of IP, and IP development strategy. Although
these resources are promoted for Small and Medium-Sized Enterprises
(SMEs) Division, we feel that larger firms can also greatly
benefit from this information.
Nearly 20 articles are available as free pdf downloads from
the WIPO
web site on IP valuation. The
WIPO web site of general documents for SMEs also contains
over 30 documents relating to IP valuation and related topics.
2004 BIENNIAL METRICS SURVEY RESULTS
2004 Product Development Metrics Survey - Product Selection,
IP Management, and Top Corporate Metrics: The Summary
and Highlights Reports for GGI's 2004 Biennial Product Development
Metrics Survey are now available for purchase by the public
through GGI's
Wisdom iStore. These reports are completely based on primary
research performed by GGI researchers. The research includes
202 respondent companies. There was a 5% response rate.
McKinsey & Company, Texas Instruments, Rockwell, Kimberly
Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems
and Datacard are representative of companies that purchase
market research from GGI.
The 2004 Survey focused on the following 5 areas of product
selection and IP management:
- Product Selection Process
- Product Selection Tools
- IP Management Process
- IP Management Tools
- Top Corporate Metrics Used in Industry RD&E
We have already shared many results with GGI RapidNews readers
since we began this line of business in 1998. 2004 Survey
results ran in six RN issues, RN V5I11 - RN V6I5, which may
be found in the RN
archives, along with results from prior years.
Some additional complimentary information about the survey
is available:
The 2 commercial versions of the survey results that we currently
offer for public purchase are:
1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages),
including the full text of all the results and analysis of
the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where
the survey respondents are analyzed as a whole (149 pages,
includes a full set of graphed answers for every survey question).
Individual sections of the research reports, as well as logical
combinations of sections are also available. All reports are
available in printed or electronic versions.
These reports are available in the Market Research section
of GGI's
Wisdom iStore.
BOOK REVIEW
How Industries Evolve: Principles for Achieving and Sustaining
Superior Performance, by Anita M. McGahan. Harvard Business
School Press. 2004, 1st edition. 245 pages.
Many great companies have failed to profit on their investments
in innovation because they have broken the "rules of
change" for their industry, argues Anita McGahan of Boston
University and Harvard Business School, in her recent book,
How Industries Evolve. Understanding the predictable
stages of industry evolution will lead executives to make
better strategic decisions for improved performance in the
long run. Based on a ten-year statistical study of over 700
industries and over 25 case studies, McGahan defines the four
typical trajectories based on external threats to core activities
("recurring actions that create value") or core
assets ("durable resources that make the firm more efficient
or effective at performing core activities, and can include
intangibles"):
- Progressive - core activities and assets are not threatened;
incremental change trajectory (for example, retail)
- Creative - core assets are threatened, but activities
are not; innovations occur to make activities more efficient,
and profitability comes from new products that capitalize
on core assets (for example, pharmaceuticals)
- Intermediating - core activities are threatened, but assets
are not; performance depends on developing new relationships
and activities (for example, financial brokers or energy
distributors)
- Radical - core activities and assets are threatened; buyers
and suppliers interact differently, and established companies
shed resources and capabilities (for example, FedEx).
The author places these trajectories into a 2x2 matrix for
clarity, with Architectural change (threat to core activities,
the "buyer/supplier relationships, ... the architecture
of profitability") across the top and Foundational change
(threat to core assets, the "durable underlying structure
that supports core activities") down the left side. The
book describes two different models of change which apply
to different types of industries. Industries on a Progressive
or Creative trajectory typically go through the traditional
"life cycle" of fragmentation, shake-out, maturity,
and decline. Industries on a Radical or Intermediating trajectory
go through a "phase" model of emergence, convergence,
co-existence, and dominance. Once you have defined your core
assets and activities and the threats to them, you can determine
the type of change and you are facing and its trajectory.
With this understanding, this book provides you with the steps
to navigate change and a framework for creating a strategy
- first: leading or following, and second: sustaining or repositioning.
Deep understanding of these rules of change will guide decision-makers
on the path to superior performance over the long term.
You can find more information about this book or purchase
it through Amazon.
FEATURED GGI iSTORE PRODUCTS
Discounted Item: Each month, or every other month,
GGI's iStore features one item that we discount 40%. The current
Featured Item is "Design Reuse" (MPS1.C), a 25 minute
video CD.
The Design Reuse video CD is part of GGI's Meeting Primer
Series, a series of videos designed as a leveling tool to
make meetings on complex technical management subject more
focused and productive. The "Meeting Primer" sets
the table for the range of topics in a subject area and provides
structure for a working meeting to discuss the subject. Show
this video at the beginning of your meeting to give everyone
a common understanding and starting point for your working
session.
If you are looking for ways to reduce time-to-market and
product cost, or truly leverage platform designs, design reuse
offers many opportunities. In the competitive marketplace,
arriving 6 months late to market can cost you 33% of profits.
This video provides you with guidelines on when reuse is right
and how much of a design to reuse.
Learn the differences between
- Strategic Reuse, and
- Tactical Reuse
Understand the key benefits to design reuse, and learn techniques
for estimating and calculating the amount of reuse in your
design. To decrease product lifecycles, companies must reuse
some of their designs rather than inventing from scratch each
time.
The price for this video, "Design Reuse," has been
dropped from $99.00 to $59.00, a deep discount of 40%. GGI's
Featured Item changes approximately every other month and
is always offered at a 40% discount. For more information
or to purchase this best practices presentation, go to
http://www.goldensegroupinc.com/cgi/catalog.cgi?display_promo.
Newly Released Item: While not a featured item, we
want to make you aware of a newly released technical paper,
"Realizing Innovative Designs: The Enabling Processes
& Tools " (T53).
This paper describes current practices in selecting and managing
product and intellectual property, as well as key tools used
to generate innovation. Find out which "power tools"
can help generate innovation and valuable intellectual property
in your company. Best practices in industry for selecting
products can make your R&D process more effective and
get the best products out the door. Discover the opportunities
to capitalize on your IP and gain insights on how to manage
it. The paper contains a significant amount of detailed results
from GGI's most recent primary research, the 2004 Product
Development Metrics Survey.
To order this new technical paper, go to GGI's
Wisdom iStore.
NEW iSTORE PRODUCTS
New Items: One new product was added to GGI's Wisdom
iStore this month, one new Quotation. Please see details below,
or go directly to GGI's Wisdom iStore storefront at
http://www.goldensegroupinc.com/iStore/store.html.
New Quotation
Q26 - "New Product Development: Key Elements For Success"
( 2 pages) - Discusses nine important activities essential
to defining and developing new products prior to ramp-up and
launch. Concludes with a tenth point on the frequency of "post-launch"
reviews.
NEW WEB CONTENT
GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS
OF LINKS to providers of engineering, purchasing, and manufacturing
technologies and services. If you hit the right subjects,
it is more useful than a search engine! The main entrance
to GTK can be found at:
http://www.goldensegroupinc.com/gateway/index.shtml
In the month of July 2005, leading up to this issue of GGI
RapidNews, GGI took a vacation from adding to GTK. :)
CONFERENCES OF INTEREST
MRT 10th Annual Metrics Conference: Management Roundtable
will hold its 10th annual conference, "Product Development
Metrics: Achieving the Full Value of R&D," on November
7-9, 2005 in Chicago, IL. The conference will examine strategies,
best practices, methods and tools leading companies are using
to increase overall R&D performance. This year's program
features an exceptional line-up of metrics gurus, thought
leaders, advanced practitioners and folks in the trenches
bridging theory with reality and making it work. This year's
conference keynote speakers are GGI's Brad Goldense, Dr. Robert
Cooper (author of "Winning at New Products"), Don
Reinertsen (author of "Managing the Design Factory, Developing
New Products in Half the Time"), Watts Humphrey (founder
of Software Process Program at Carnegie Mellon University's
Software Engineering Institute), and Robert Schur (Senior
Vice President of STATS Inc.).
Brad Goldense will deliver the keynote address, "The
Future of Product Development Metrics: Corporation, Projects,
& Functions," to explore past, present and emerging
trends in the evolution of product development metrics. Brad
will also conduct a full-day, pre-conference workshop on Monday,
November 7, 2005 on "Product Development Metrics Portfolios."
For more information or to register, go to MRT's
web site.
Frost & Sullivan Executive Summit: Frost &
Sullivan will hold its Executive Summit, "Innovations
in New Product Development, Management & Marketing 2005,"
on November 6-10, 2005 in Miami, Florida. The summit will
present new ideas and creative strategies for portfolio and
product planning, management, and marketing vital to propelling
product profitability and market performance.
Brad Goldense will deliver the keynote address, "Innovation
Management: From Ideation to Commercialization," on Thursday,
November 10, 2005. Thursday's program features a special focus
on emerging technologies.
For more information, or to register for the Executive Summit,
go to Frost
& Sullivan's web site.
CALENDAR OF INDUSTRY EVENTS
GGI's Calendar of Industry Events contains an up-to-date
listing of links to Conferences, Seminars, Distance Learning
Centers, Webinars, Colleges & Universities, Executive
Education, and Corporate-Sponsored Universities. The calendar
has just been updated with more conferences and seminars throughout
2005. The categories we follow are:
The categories of conferences, seminars, and distance learning
are further organized into the following subject areas:
- Strategic, Knowledge & General Management
- Marketing & Sales - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Marketing & Sales - Pharmaceutical, Biotechnology,
& Life Sciences
- Product Development - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Product Development - Pharmaceutical, Biotechnology, &
Life Sciences
- Manufacturing & Automation - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Manufacturing & Automation - Pharmaceutical, Biotechnology,
& Life Sciences
- Software, Internet & IT
- Project Management
- Metrics
If you are looking for a conference or other learning opportunity,
check out the Calendar. This free service for our readers
is front and center on GGI's
Home Page. Or, go directly to the Calendar
of Industry Events MEGA Gateway.
TELEVISION EVENTS
Alexander Haig's World Business Review: Brad Goldense
has made several appearances on Alexander Haig's World Business
Review in the past year. Streaming video is available for
all shows, which aired on August 4, September 29 and December
15, 2002 and on May 20, 2003. See below for details.
May 20, 2003 Broadcast of September 29th In-Studio with
Alexander Haig (22.5 minutes): Streaming video for this
segment is available on GGI's
web site.
December 15, 2002 In-Studio with Alexander Haig (7.5 minutes)
on CNBC paid programming: Streaming video for this segment
is available on GGI's
web site.
September 29, 2002 In-Studio with Alexander Haig (22.5
minutes): Streaming video for this segment (as well as
the entire 30-minute show) is available on GGI's
web site.
August 4, 2002 On-Location at GGI (3.5 minutes): This
On-Location field report is available in streaming video on
GGI's
web site.
The web page includes links to download a streaming video
player, if you do not currently have one installed on your
computer.
For more information on any of Brad's appearances on television,
go to:
http://www.goldensegroupinc.com/ggiontv.shtml
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GGI RapidNews is an e-mail publication from Goldense Group,
Inc (GGI). Its subject matter includes survey findings, company
news, book and article reviews, key industry conferences and
R&D information of interest to clients and associates.
Please send communications to rn(at)goldensegroupinc.com.
Thank you.
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