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Volume 6, Issue 7- July 6, 2005
GGI RapidNews is published approximately once a
month.
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In This Issue
UPCOMING PUBLIC SEMINAR - Product Development
Metrics Summit [New Date]
MANAGEMENT PRODUCTIVITY - Intellectual
Property for Business
2004 METRICS SURVEY RESULTS - 2004
Survey Results Available
BOOK REVIEW - Product Lifecycle Management
FEATURED iSTORE PRODUCTS - Design Reuse
NEW iSTORE PRODUCTS - New Quotation,
Articles and Technical Papers & Presentations
NEW WEB CONTENT - Updated Medical:
Health Gateway
CONFERENCES OF INTEREST - MRT Metrics,
Frost & Sullivan Executive Summit
CALENDAR OF INDUSTRY EVENTS
TELEVISION EVENTS - Alexander Haig's
World Business Review
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UPCOMING PUBLIC SEMINAR
GGI is pleased to announce a new offering: Product
Development Metrics Summit, to be held September 27-30,
2005 in Norwood, MA. Note the new date -- Now one week
earlier. Join us for three comprehensive and powerful
metrics seminars - MPDII, PPRD, and PDMP - all presented in
the same week. On Tuesday, zero in on several specific key
metrics subjects of management interest. On Wednesday, improve
your dashboard with metrics that predict outcomes. Finish
the week by creating a set of metrics for R&D in your
company. This set of seminars launches you on the way to improve
your performance through metrics.
The seminars offered are
- Measuring Product Development II (MPDII) - September
27 - This one-day seminar gives you powerful techniques
to measure your product development process. These advanced
techniques and processes cover those areas of product development
that are hardest to measure but deliver the most value by
measuring them, such as loading the product development
pipeline, hurdle rates, tradeoff analysis, and risk and
complexity analysis. Click to view
the abstract for MPDII, or download
the table of contents.
- Proactive and Predictive R&D Metrics (PPRD)
- September 28 - In this one-day seminar you will
understand and create meaningful, forward-looking metrics
for R&D. The seminar helps you move from reactive measures
of past activity to planning, proactive, or predictive measures
that improve the predictability of R&D activities and
projects that lead to bottom-line results. Four metrics
topic areas are covered: planning, proactive, predictive,
and reactive metrics. Click to view
the abstract for PPRD, or download
the table of contents.
- Product Development Metrics Portfolios (PDMP) -
September 29 & 30 - In this one and a half-day
seminar you will learn and use the Linked Metrics Portfolio
(TM) Method, a powerful, step-by-step methodology to a create
linked metrics portfolio. A linked metrics portfolio is
a key tool for managing the R&D organization overall
as well as the projects, functions and improvement initiatives
within R&D. Click to view
the abstract for PDMP, or download
the table of contents.
All seminars feature case studies and examples from a range
of industries and the practical tools you need to implement
metrics in your organization.
Take all three seminars at a discount, or take one or two
seminars according to your needs. Discounts are available
for teams of three or more people attending from the same
company.
Please act now as space is limited! Register
before August 1 to take advantage of our Early Bird discount.
For more details on the Product Development Metrics Summit,
go to GGI's
web site.
To download a brochure containing more details, schedule and
pricing, click on download
brochure.
MANAGEMENT PRODUCTIVITY
Summarized from "WIPO Publishes Guide on Patents for
Business," WIPO Press Release 2005/254, Geneva, June
28, 2005.
The World Intellectual Property Organization (WIPO) has just
released a useful booklet on patents entitled "Inventing
the Future: An Introduction to Patents for Small and Medium-sized
Enterprises." This publication explains the process of
obtaining and protecting a patent for companies to manage
innovation and thereby advance their strategic business goals.
The guide provides companies with tips on developing a patent
strategy that fits with their business. While the stated focus
is on small and medium-sized firms, we believe that even larger
firms can benefit from the practical information contained
in the guide. This guide is the third in WIPO's series on
Intellectual Property for Business. The first two guides cover
Trademarks ("Making a Mark: An Introduction to Trademarks
for Small and Medium-sized Enterprises") and Design ("Looking
Good: An Introduction to Industrial Design for Small and Medium-sized
Enterprises"). All three guides are available as free
pdf downloads from the WIPO
web site.
Next month, RN will feature more information on resources
for IP valuation.
2004 BIENNIAL METRICS SURVEY RESULTS
2004 Product Development Metrics Survey - Product Selection,
IP Management, and Top Corporate Metrics: The Summary
and Highlights Reports for GGI's 2004 Biennial Product Development
Metrics Survey are now available for purchase by the public
through GGI's
Wisdom iStore. These reports are completely based on primary
research performed by GGI researchers. The research includes
202 respondent companies. There was a 5% response rate.
McKinsey & Company, Texas Instruments, Rockwell, Kimberly
Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems
and Datacard are representative of companies that purchase
market research from GGI.
The 2004 Survey focused on the following 5 areas of product
selection and IP management:
- Product Selection Process
- Product Selection Tools
- IP Management Process
- IP Management Tools
- Top Corporate Metrics Used in Industry RD&E
We have already shared many results with GGI RapidNews readers
since we began this line of business in 1998. 2004 Survey
results ran in six RN issues, RN V5I11 - RN V6I5, which may
be found in the RN
archives, along with results from prior years.
Some additional complimentary information about the survey
is available:
The 2 commercial versions of the survey results that we currently
offer for public purchase are:
1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages),
including the full text of all the results and analysis of
the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where
the survey respondents are analyzed as a whole (149 pages,
includes a full set of graphed answers for every survey question).
Individual sections of the research reports, as well as logical
combinations of sections are also available. All reports are
available in printed or electronic versions.
These reports are available in the Market Research section
of GGI's
Wisdom iStore.
BOOK REVIEW
Product Lifecycle Management: 21st Century Paradigm for
Product Realization, by John Stark. Springer-Verlag. 2004,
1st edition. 400 pages.
John Stark, publisher of 2PLM ezine, has recently written
a book on product lifecycle management, which we are pleased
to share with you. Stark's book, "Product Lifecycle Management,"
covers all aspects of PLM and how to implement a complete
PLM program in your company. The author defines PLM as "the
activity of managing a company's products all the way across
their lifecycles in the most effective way." Most of
us are well familiar that the product lifecycle begins with
the initial idea, continues through product definition and
development, and extends beyond launch to product support
and finally product end-of-life. PLM helps companies get products
to market faster, provide customers with better support, and
better manage the end of a product's life. PLM provides an
answer to many issues currently faced by product-oriented
companies, such as technology advances, outsourcing, effects
of the Internet, regulatory and environmental concerns, complex
products, and large volumes of data, to name just a few.
This book goes beyond the description of PLM and all of the
problems and drivers that provide a rationale for PLM, and
guides you through the process of creating a vision, mission
and strategy for PLM. Details on implementation of a Product
Data Management (PDM) system are provided, as an essential
enabler of PLM. PDM systems are the primary component of PLM
systems, since they manage all product data and product workflow.
The author takes you through implementation steps as well
as helps you anticipate implementation problems and naysayers.
The book is full of examples of PLM in a variety of companies
in different industries, such as electronics, automotive,
engineering and aerospace. A PDM maturity model shows the
typical progress and benefits a company can expect as it advances
in its PLM implementation. For a comprehensive reference and
hands-on guide for managing your products from cradle to grave,
this is the book to own.
You can find more information about John Stark's latest book
or purchase this book through Amazon.
FEATURED GGI iSTORE PRODUCTS
Discounted Item: Each month, or every other month,
GGI's iStore features one item that we discount 40%. The current
Featured Item is "Design Reuse" (MPS1.C), a 25 minute
video CD.
The Design Reuse video CD is part of GGI's Meeting Primer
Series, a series of videos designed as a leveling tool to
make meetings on complex technical management subject more
focused and productive. The "Meeting Primer" sets
the table for the range of topics in a subject area and provides
structure for a working meeting to discuss the subject. Show
this video at the beginning of your meeting to give everyone
a common understanding and starting point for your working
session.
If you are looking for ways to reduce time-to-market and
product cost, or truly leverage platform designs, design reuse
offers many opportunities. In the competitive marketplace,
arriving 6 months late to market can cost you 33% of profits.
This video provides you with guidelines on when reuse is right
and how much of a design to reuse.
Learn the differences between
- Strategic Reuse, and
- Tactical Reuse
Understand the key benefits to design reuse, and learn techniques
for estimating and calculating the amount of reuse in your
design. To decrease product lifecycles, companies must reuse
some of their designs rather than inventing from scratch each
time.
The price for this video, "Design Reuse," has been
dropped from $99.00 to $59.00, a deep discount of 40%. GGI's
Featured Item changes approximately every other month and
is always offered at a 40% discount. For more information
or to purchase this best practices presentation, go to
http://www.goldensegroupinc.com/cgi/catalog.cgi?display_promo.
Newly Released Item: While not a featured item, we
want to make you aware of a newly released technical paper,
"Realizing Innovative Designs: The Enabling Processes
& Tools " (T53).
This paper describes current practices in selecting and managing
product and intellectual property, as well as key tools used
to generate innovation. Find out which "power tools"
can help generate innovation and valuable intellectual property
in your company. Best practices in industry for selecting
products can make your R&D process more effective and
get the best products out the door. Discover the opportunities
to capitalize on your IP and gain insights on how to manage
it. The paper contains a significant amount of detailed results
from GGI's most recent primary research, the 2004 Product
Development Metrics Survey.
To order this new technical paper, go to GGI's
Wisdom iStore.
NEW iSTORE PRODUCTS
New Items: Six new products were added to GGI's Wisdom
iStore this month, one new Quotation, three new Articles and
two new Technical Presentations & Papers. See details
below, or go directly to GGI's Wisdom iStore storefront:
http://www.goldensegroupinc.com/iStore/store.html
New Quotation
Q25 "New R&D Metrics Study Benchmarks Product
Selection and IP Management" (6 pages) - Learn about
the current state of product selection and IP management processes
and tools, and the top corporate R&D metrics now in use,
based on GGI's latest research.
New Articles
A58 "Developmental Overload" (1 page) -
Understand the best solutions to the problems of overloading
the R&D function.
A62 "Corporate Metrics Use on the Rise"
(1 page) - Find out the most popular metrics to measure R&D
as a whole, based on GGI's latest research.
A63 "What's On At Your Shop? To Keep Your R&D
Factory Running Smoothly, You Need To Know That It's Carrying
The Right Load" (1 page) - Learn tools and techniques
for estimating R&D resource needs and capacity loading
to solve the problem of R&D overload.
New Technical Papers and Presentations
T53 "Realizing Innovative Designs: The Enabling Processes
& Tools [Paper]" (10 pages) - see the detailed
description directly above.
T54 "Innovative Designs: The Enabling Processes &
Tools [Presentation Slides]" (50 pages) - Get the
latest research on product selection process and tools, and
IP management process and tools.
Special Note: For those of you who have been in and
out of our electronic store, the Wisdom iStore, over the past
few years, you may want to take another look as we have significantly
repriced many items, based on the changing value of published
information since search engines and the Web have gone mainstream
in the last few years.
NEW WEB CONTENT
GTK-Gateways To Knowledge is a directory of thousands
of links to providers of engineering, purchasing, and manufacturing
technologies and services. If you hit the right subjects,
it is more useful than a search engine! The main entrance
to GTK can be found at:
http://www.goldensegroupinc.com/gateway/index.shtml
Medical: Health Gateway is a directory of dozens of
links organized by subject area. The Medical: Health Gateway
can be found at:
http://www.goldensegroupinc.com/gateway/med_health.shtml
The Medical: Health Gateway has been reorganized to help
you find the information you need. The links are now grouped
in the following sections: Clinical Trial Results - Independent,
Clinical Trial Results - Company Sponsored, Drug Information,
General Reference, and Medical Subject Areas of Cancer, Cholesterol,
and Heart. We are actively building this Gateway. It has doubled
since you last saw it.
For more details, go to the Medical:
Health Gateway.
CONFERENCES OF INTEREST
MRT 10th Annual Metrics Conference: Management Roundtable
will hold its 10th annual conference, "Product Development
Metrics: Achieving the Full Value of R&D," on November
7-9, 2005 in Chicago, IL. The conference will examine strategies,
best practices, methods and tools leading companies are using
to increase overall R&D performance. This year's program
features an exceptional line-up of metrics gurus, thought
leaders, advanced practitioners and folks in the trenches
bridging theory with reality and making it work. This year's
conference keynote speakers are GGI's Brad Goldense, Dr. Robert
Cooper (author of "Winning at New Products"), Don
Reinertsen (author of "Managing the Design Factory, Developing
New Products in Half the Time"), Watts Humphrey (founder
of Software Process Program at Carnegie Mellon University's
Software Engineering Institute), and Robert Schur (Senior
Vice President of STATS Inc.).
Brad Goldense will deliver the keynote address, "The
Future of Product Development Metrics: Corporation, Projects,
& Functions," to explore past, present and emerging
trends in the evolution of product development metrics. Brad
will also conduct a full-day, pre-conference workshop on Monday,
November 7, 2005 on "Product Development Metrics Portfolios."
For more information or to register, go to MRT's
web site.
Frost & Sullivan Executive Summit: Frost &
Sullivan will hold its Executive Summit, "Innovations
in New Product Development, Management & Marketing 2005,"
on November 6-10, 2005 in Miami, Florida. The summit will
present new ideas and creative strategies for portfolio and
product planning, management, and marketing vital to propelling
product profitability and market performance.
Brad Goldense will deliver the keynote address, "Innovation
Management: From Ideation to Commercialization," on Thursday,
November 10, 2005. Thursday's program features a special focus
on emerging technologies.
For more information, or to register for the Executive Summit,
go to Frost
& Sullivan's web site.
CALENDAR OF INDUSTRY EVENTS
GGI's Calendar of Industry Events contains an up-to-date
listing of links to Conferences, Seminars, Distance Learning
Centers, Webinars, Colleges & Universities, Executive
Education, and Corporate-Sponsored Universities. The calendar
has just been updated with more conferences and seminars throughout
2005. The categories we follow are:
The categories of conferences, seminars, and distance learning
are further organized into the following subject areas:
- Strategic, Knowledge & General Management
- Marketing & Sales - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Marketing & Sales - Pharmaceutical, Biotechnology,
& Life Sciences
- Product Development - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Product Development - Pharmaceutical, Biotechnology, &
Life Sciences
- Manufacturing & Automation - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Manufacturing & Automation - Pharmaceutical, Biotechnology,
& Life Sciences
- Software, Internet & IT
- Project Management
- Metrics
If you are looking for a conference or other learning opportunity,
check out the Calendar. This free service for our readers
is front and center on GGI's
Home Page. Or, go directly to the Calendar
of Industry Events MEGA Gateway.
TELEVISION EVENTS
Alexander Haig's World Business Review: Brad Goldense
has made several appearances on Alexander Haig's World Business
Review in the past year. Streaming video is available for
all shows, which aired on August 4, September 29 and December
15, 2002 and on May 20, 2003. See below for details.
May 20, 2003 Broadcast of September 29th In-Studio with
Alexander Haig (22.5 minutes): Streaming video for this
segment is available on GGI's
web site.
December 15, 2002 In-Studio with Alexander Haig (7.5 minutes)
on CNBC paid programming: Streaming video for this segment
is available on GGI's
web site.
September 29, 2002 In-Studio with Alexander Haig (22.5
minutes): Streaming video for this segment (as well as
the entire 30-minute show) is available on GGI's
web site.
August 4, 2002 On-Location at GGI (3.5 minutes): This
On-Location field report is available in streaming video on
GGI's
web site.
The web page includes links to download a streaming video
player, if you do not currently have one installed on your
computer.
For more information on any of Brad's appearances on television,
go to:
http://www.goldensegroupinc.com/ggiontv.shtml
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GGI RapidNews is an e-mail publication from Goldense Group,
Inc (GGI). Its subject matter includes survey findings, company
news, book and article reviews, key industry conferences and
R&D information of interest to clients and associates.
Please send communications to rn(at)goldensegroupinc.com.
Thank you.
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