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Volume 6, Issue 10- October 5, 2005
GGI RapidNews is published approximately once a
month.
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In This Issue
UPCOMING PUBLIC SEMINAR - Product Development
Metrics Summit Dec 05
UPCOMING PUBLIC SEMINAR - Product Development
Innovation Summit Jan 06
MANAGEMENT PRODUCTIVITY - R&D's
Contribution To Annual Productivity
2004 METRICS SURVEY RESULTS - 2004
Survey Results Available
BOOK REVIEW - Sun Tsu Was A Sissy
FEATURED iSTORE PRODUCTS - Primary
Research Articles 6-Pak
CONFERENCES OF INTEREST - MRT 10th
Metrics, Frost & Sullivan NPD Executive Summit
GATEWAYS TO KNOWLEDGE - A Monthly Feature
CALENDAR OF INDUSTRY EVENTS - A Monthly
Feature
TELEVISION EVENTS - Alexander Haig's
World Business Review
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UPCOMING PUBLIC SEMINAR - METRICS SUMMIT DECEMBER 2005
The final discount deadline is Monday, October 10, 2005.
This is your last chance for an early bird discount on seminar
tuition. GGI will leave all early bird prices on the website
through end of business EDT Tuesday, October 11th. After October
11, only teams of three or more people will be eligible for
a discount. Sign up this week and save
up to $200.
Our Sep 05 Metrics Summit, which concluded last week, resulted
in five company teams of 3-4 people each drafting a proprietary
set of R&D metrics for their company. Two additional teams,
composed of individuals from a dozen companies, created sets
of metrics believed suitable to cause "Innovative"
versus "Balanced" R&D strategies and outcomes.
The event was oversubscribed and more folks were interested
than we could accommodate. Please join us in our Dec 05 Metrics
Summit to realize these tangible and useful outcomes for your
company. We likely will not offer this program again for some
time.
Join us for three comprehensive and powerful metrics seminars
- MPDII, PPRD, and PDMP - now all integrated into a single
comprehensive offering as of the Dec
05 Metrics Summit. On Tuesday, zero in on several
specific key metrics subjects of management interest. On Wednesday,
improve your dashboard with metrics that predict outcomes.
Finish the week by creating a set of metrics for R&D in
your company. This set of seminars launches you on the way
to improve your performance through metrics.
The seminars offered are
- Measuring Product Development II (MPDII) - December
6 - This one-day seminar gives you powerful techniques
to measure your product development process. These advanced
techniques and processes cover those areas of product development
that are hardest to measure but deliver the most value by
measuring them, such as loading the product development
pipeline, hurdle rates, tradeoff analysis, and risk and
complexity analysis. Click to view
the abstract for MPDII, or download
the table of contents.
- Proactive and Predictive R&D Metrics (PPRD)
- December 7 - In this one-day seminar you will understand
and create meaningful, forward-looking metrics for R&D.
The seminar helps you move from reactive measures of past
activity to planning, proactive, or predictive measures
that improve the predictability of R&D activities and
projects that lead to bottom-line results. Four metrics
topic areas are covered: planning, proactive, predictive,
and reactive metrics. Click to view
the abstract for PPRD, or download
the table of contents.
- Product Development Metrics Portfolios (PDMP) -
December 8 - In this one and a half-day seminar you
will learn and use the Linked Metrics Portfolio (TM) Method,
a powerful, step-by-step methodology to a create linked
metrics portfolio. A linked metrics portfolio is a key tool
for managing the R&D organization overall as well as
the projects, functions and improvement initiatives within
R&D. Click to view
the abstract for PDMP, or download
the table of contents.
All seminars feature case studies and examples from a range
of industries and the practical tools you need to implement
metrics in your organization.
Discounts are available for teams of three or more people
attending from the same company.
If you are planning on attending, register
for the Metrics Summit.
For more details on the Product Development Metrics Summit,
go to GGI's
web site.
To download a brochure containing more details, schedule
and pricing, click on download
brochure.
UPCOMING PUBLIC SEMINAR - INNOVATION SUMMIT
GGI will sponsor its first ever Product
Development Innovation Summit on January 17-19, 2006
in Norwood, MA. Please join us for eight comprehensive modules
that surround the subject of Innovation in R&D and Product
Development.
The Innovation Modules that will be offered are:
All modules feature some level of case study discussion and
examples from a range of industries. There will be at least
three significant group exercises where attendees will "try
out" well regarded innovation methodologies. As with
all GGI Summits, we will pave the road for you to implement
practical tools in your organization.
Discounts are available for teams of two or more people attending
from the same company.
If RN readers are planning on attending, please register
now for the Innovation Summit. The Early Bird Registration
Period concludes November 21, 2005.
For more details on the Product Development Innovation Summit,
please go to GGI's
preliminary web site. We anticipate the detailed design
of this web site to be complete by late-October.
MANAGEMENT PRODUCTIVITY
R&D's Contribution To Annual Productivity
"R&D: How Big A Boost? It's not the productivity
engine you might think", by James Mehring, Business
Week, November 8, 2004, page 36.
"Economists in the past have measured the correlation
between productivity and R&D, defined by the National
Science Foundation as research performed by people in the
physical sciences. Those studies typically showed that R&D
has accounted for 70% or more of the growth in productivity.
But Cumin [Journal of Economic Growth, December 2004] noticed
that past work overstated R&D's effect on productivity
because researchers could not separate the gains coming from
reengineering, such as a streamlined assembly process or a
new inventory management, from those generated by R&D
alone.
To correct this error, Comin looked at postwar figures on
R&D spending from the NSF, along with data on real GDP,
productivity growth, and inflation-adjusted stock market returns.
He narrowed his study to work that yielded a new product or
capital good, since he says "the effect of R&D on
productivity is embodied in these new goods."
He then adopted a two-step approach to measure R&D's
effects on productivity growth. First, he determined what
effect increased research outlays had on the growth rate of
new technologies. To help simplify the process, Comin assumed
that there were no barriers to undertaking R&D. Second,
he computed how the growth rate of R&D-created technologies
affected productivity. As research spending
rose, the level of productivity also increased.
Comin's study estimated that R&D
accounts for 10% to 20% of productivity's 2.3% annual growth
rate since 1950. While that's much smaller than previous
calculations, his number still represents a significant contribution
in an era when companies are obsessive about cutting costs
and improving efficiency."
2004 BIENNIAL METRICS SURVEY RESULTS
2004 Product Development Metrics Survey - Product Selection,
IP Management, and Top Corporate Metrics: The Summary
and Highlights Reports for GGI's 2004 Biennial Product Development
Metrics Survey are now available for purchase by the public
through GGI's
Wisdom iStore. These reports are completely based on primary
research performed by GGI researchers. The research includes
202 respondent companies. There was a 5% response rate.
McKinsey & Company, Texas Instruments, Rockwell, Kimberly
Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems
and Datacard are representative of companies that purchase
market research from GGI.
The 2004 Survey focused on the following 5 areas of product
selection and IP management:
- Product Selection Process
- Product Selection Tools
- IP Management Process
- IP Management Tools
- Top Corporate Metrics Used in Industry RD&E
We have already shared many results with GGI RapidNews readers
since we began this line of business in 1998. 2004 Survey
results ran in six RN issues, RN V5I11 - RN V6I5, which may
be found in the RN
archives, along with results from prior years.
Some additional complimentary information about the survey
is available:
The 2 commercial versions of the survey results that we currently
offer for public purchase are:
1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages),
including the full text of all the results and analysis of
the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where
the survey respondents are analyzed as a whole (149 pages,
includes a full set of graphed answers for every survey question).
Individual sections of the research reports, as well as logical
combinations of sections are also available. All reports are
available in printed or electronic versions.
These reports are available in the Market Research section
of GGI's
Wisdom iStore.
BOOK REVIEW
Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your
Friends, and Wage the Real Art of War, by Stanley Bing.
HarperCollins. 2004, 1st edition. 240 pages.
For a change of pace - on the lighter side - in your business
reading, take a look at "Sun Tzu Was a Sissy," a
humorous view of the 2500 year old "The Art of War"
by the Chinese general Sun Tzu, still used in military leadership
schools and MBA programs. Sun Tzu taught that those who fight
best are well prepared and wise enough to avoid the fight.
In the author's view this approach just won't cut it in today's
highly competitive workplace environment. You must fight to
win. The book will teach you how to make war, win and enjoy
the "plunder," including military strategies for
planning and executing battles that "hurt other people,"
plotting, rampaging, and reaping spoils. The author has some
serious fun with modern management methods, and the book should
provide you with at least a chuckle and maybe provoke deeper
thought.
You can find more information about this book or purchase
it through Amazon.
FEATURED GGI iSTORE PRODUCTS
Discounted Item: Each month, or every other month,
GGI's iStore features one item that we discount 40%. The current
Featured Item is "2004 Product Development Metrics Research
Summary Article 6-PAK" (B001),
a package of six one-page articles. All articles were published
during the first six months of 2005 in the well regarded 2PLM
ezine.
Page 1 gives an overview of the focus areas of GGI's 2004
Product Development Metrics Survey and acts as an introduction
to five subsequent authored Articles corresponding to the
five focus areas of the survey.
Page 2 presents results in the area of the product selection
process. The rise in use of the more sophisticated multi-step
process is explained and analyzed. The level of formality
of product selection decisions and the most common decision-making
group are detailed. Based on the results, conclusions are
drawn regarding trends in the product selection process that
can greatly benefit companies.
Page 3 presents results in the area of the product selection
tools and techniques in use. Out of a list of 21 popular product
selection tools, respondents chose their top tools used for
product selection. Also discussed are the most common product
selection tools that are believed to generate innovative thinking
and intellectual property that can be legally protected through
formal registration. Key opportunities are presented for companies
to gain more value from their product selection process.
Page 4 presents results in the area of the intellectual property
(IP) process. Learn about the growing importance of IP and
the process companies use to make decisions regarding IP management.
Results from GGI's 2004 research provide details on the number
of steps in the process, the number of people involved in
decisions, and the frequency of IP registration. The maturity
of the IP management process is compared to the product selection
process
Page 5 presents results in the area of intellectual property
(IP) tools. In the context of the growing importance of IP,
learn about the tools and systems companies use to protect
and manage their IP. Results from GGI's 2004 research provide
details on the most common forms of IP protection as well
as the most commonly used systems to manage the inventory
of IP. The significant barriers are also discussed, including
the costs and lead times associated with IP registration.
Page 6 presents results in the area of corporate R&D
metrics used in industry. Top corporate metrics currently
in use are listed and compared to prior surveys to indicate
trends. The rise in use of metrics used to measure R&D
as a whole is explained and analyzed, and predictions for
developments in the next twenty years are offered.
The price for this article package, "2004 Product Development
Metrics Research Summary Article 6-PAK," has been dropped
from $170.00 to $102.00, a deep discount of 40%. GGI's Featured
Item changes approximately every other month and is always
offered at a 40% discount.
For more information, or to order this material, please go
to GGI's
Featured Item.
Newly Released Item: While not a featured item, we
want to make you aware of a newly released technical paper,
"The CEO's View On Measuring R&D " (T55).
This paper describes several areas of interest to CEOs when
measuring R&D. Metrics that are used to capture return-on-innovation,
manage capacity, manage functional departments, and drive
project outcomes are highlighted along with emerging intellectual
property metrics. The paper contains the Top 60 R&D metrics
used in industry today along with the research indicating
the number of measures used by corporations and separately
R&D organizations to measure themselves. The paper contains
a significant amount of detailed results from GGI's most recent
primary research, the 2004 Product Development Metrics Survey.
For more information, or to order this new technical paper,
please go to GGI's
Wisdom iStore.
NEW iSTORE PRODUCTS
New Items: Three new products were added to GGI's
Wisdom iStore this month. See details below, or go directly
to GGI's Wisdom iStore storefront:
http://www.goldensegroupinc.com/iStore/store.html
New Quotations
Q27
"New Research on Product Development and Intellectual
Property Management" (1 page) - This brief piece gives
an overview of the focus areas of GGI's 2004 Product Development
Metrics Survey and acts as an introduction to five subsequent
authored Articles corresponding to the five focus areas of
the survey. These may already be found separately in the Articles
section of The Wisdom iStore: A57,
A59,
A60,
A61,
A62.
New Technical Papers and Presentations
T55
"The CEO's View On Measuring R&D" (68 pages)
- see the "Newly Released Item" description above.
New Bundled Publications
B001
"2004 Product Development Metrics Research Summary Article
6-PAK" (6 pages) - see the "Featured Item"
description above.
CONFERENCES OF INTEREST
MRT 10th Annual Metrics Conference: Management Roundtable
will hold its 10th annual conference, "Product Development
Metrics: Achieving the Full Value of R&D," on November
7-9, 2005 in Chicago, IL. The conference will examine strategies,
best practices, methods and tools leading companies are using
to increase overall R&D performance. This year's program
features an exceptional line-up of metrics gurus, thought
leaders, advanced practitioners and folks in the trenches
bridging theory with reality and making it work. This year's
conference keynote speakers are GGI's Brad Goldense, Dr. Robert
Cooper (author of "Winning at New Products"), Don
Reinertsen (author of "Managing the Design Factory, Developing
New Products in Half the Time"), Watts Humphrey (founder
of Software Process Program at Carnegie Mellon University's
Software Engineering Institute), and Robert Schur (Senior
Vice President of STATS Inc.).
Brad Goldense will deliver the keynote address, "The
Future of Product Development Metrics: Corporation, Projects,
& Functions," to explore past, present and emerging
trends in the evolution of product development metrics. Brad
will also conduct a full-day, pre-conference workshop on Monday,
November 7, 2005 on "Product Development Metrics Portfolios."
For more information or to register, go to MRT's
web site.
Frost & Sullivan Executive Summit: Frost &
Sullivan will hold its Executive Summit, "Innovations
in New Product Development, Management & Marketing 2005,"
on November 6-10, 2005 in Miami, Florida. The summit will
present new ideas and creative strategies for portfolio and
product planning, management, and marketing vital to propelling
product profitability and market performance.
Brad Goldense will deliver the keynote address, "Innovation
Management: From Ideation to Commercialization," on Thursday,
November 10, 2005. Thursday's program features a special focus
on emerging technologies.
For more information, or to register for the Executive Summit,
go to Frost
& Sullivan's web site.
GATEWAYS TO KNOWLEDGE
GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS
OF LINKS to providers of engineering, purchasing, and manufacturing
technologies and services. If you hit the right subjects,
it is more useful than a search engine! The "main entrance"
to GTK can be found at:
http://www.goldensegroupinc.com/gateway/index.shtml
For those of you that do not want to risk going through the
main entrance above, some of the Gateways that we believe
you will find useful or entertaining are highlighted below.
- Technology Providers
- Service Providers
- Professional & Trade Associations
- Government Services
- Travel
CALENDAR OF INDUSTRY EVENTS
GGI's Calendar of Industry Events contains an up-to-date
listing of links to Conferences, Seminars, Distance Learning
Centers, Colleges & Universities, Executive Education,
and Corporate-Sponsored Universities. The calendar has just
been updated with more conferences and seminars throughout
2005. The categories we follow are:
- Conferences
- Seminars
- Distance Learning Centers
- Colleges & Universities
- Executive Education
- Corporate-Sponsored Universities
The categories of conferences, seminars, and distance learning
are further organized into the following subject areas:
- Strategic, Knowledge & General Management
- Marketing & Sales - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Marketing & Sales - Pharmaceutical, Biotechnology,
& Life Sciences
- Product Development - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Product Development - Pharmaceutical, Biotechnology, &
Life Sciences
- Manufacturing & Automation - Mechanical, Electro-Mechanical,
Electrical, & Electronic
- Manufacturing & Automation - Pharmaceutical, Biotechnology,
& Life Sciences
- Software, Internet & IT
- Project Management
- Metrics
If you are looking for a conference or other learning opportunity,
check out the Calendar. This free service for our readers
is front and center on GGI's
Home Page. Or, go directly to the Calendar
of Industry Events MEGA Gateway.
TELEVISION EVENTS
Alexander Haig's World Business Review: Brad Goldense
has made several appearances on Alexander Haig's World Business
Review in the past year. Streaming video is available for
all shows, which aired on August 4, September 29 and December
15, 2002 and on May 20, 2003. See below for details.
May 20, 2003 Broadcast of September 29th In-Studio with
Alexander Haig (22.5 minutes): Streaming video for this
segment is available on GGI's
web site.
December 15, 2002 In-Studio with Alexander Haig (7.5 minutes)
on CNBC paid programming: Streaming video for this segment
is available on GGI's
web site.
September 29, 2002 In-Studio with Alexander Haig (22.5
minutes): Streaming video for this segment (as well as
the entire 30-minute show) is available on GGI's
web site.
August 4, 2002 On-Location at GGI (3.5 minutes): This
On-Location field report is available in streaming video on
GGI's
web site.
The web page includes links to download a streaming video
player, if you do not currently have one installed on your
computer.
For more information on any of Brad's appearances on television,
go to:
http://www.goldensegroupinc.com/ggiontv.shtml
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GGI RapidNews is an e-mail publication from Goldense Group,
Inc (GGI). Its subject matter includes survey findings, company
news, book and article reviews, key industry conferences and
R&D information of interest to clients and associates.
Please send communications to rn(at)goldensegroupinc.com.
Thank you.
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