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GGI RapidNews R&D Product Development eZine: Volume 9, Issue 2 - February 5, 2008
GGI RapidNews is published approximately once a month.


In This Issue

MANAGEMENT PRODUCTIVITY -Application Deadline Nears for R&D 100 Award

MANAGEMENT PRODUCTIVITY -Vital statistics for the U.S.versus the EU

BOOK REVIEW -The Toyota Product Development System

UPCOMING PUBLIC SEMINAR - PMI Asia Pacific Global Congress 2008


THE WISDOM iSTORE NEW LISTINGS - One New Product this month

BIENNIAL PRODUCT DEVELOPMENT SURVEY - 2004, 2002, 2000, 1998 Results



TELEVISION EVENTS - Alexander Haig's World Business Review


MANAGEMENT PRODUCTIVITY -Application Deadline Nears for R&D 100 Award

Condensed from "Small Topic, Big Attention" sidebar in the "Global R&D Report," R&D Magazine, September 2007, page G12.

Applications for the prestigious R&D 100 Award are due by Monday, March 3, 2008, notes R&D Magazine, the award sponsor. Entries are limited to technical products that were first available for purchase or license between January 1, 2007 and December 31, 2007. Award winners will announced in the magazine's September 2008 issue.

For the past 45 years, the award has given an added "push" to new products entering the marketplace. The winning of an R&D 100 Award is recognized by industry, government, and academia as proof that a product is one of the most innovative of the year.

Application forms are available for downloading on the R&D Magazine Web Site. Forms, along with the entry fee, must be submitted via conventional mail.

MANAGEMENT PRODUCTIVITY - Vital statistics for the U.S.versus the EU

Information for this report drawn from the European Union Web Site,

A recent comparison of the United States and the European Union shows that the EU has roughly one-half of the land area of the U.S. but far more people. Just under 500 million people live in the EU, while there are 300 million inhabitants of the United States.

Both the U.S. and the EU are major exporters, but with American's appetite for foreign goods, the United States had a trade deficit in 2005 that was almost six times that of its European counterpart. Additionally, the EU's Gross Domestic Product is about ten percent larger than that of the United States.

Politically, the US has 50 states. The EU has 27 member nations, with additional nations waiting to join the club. Three countries - Croatia, Macedonia, and Turkey - are candidates for European Union membership.

More economic information about the European Union is available on the EU Web Site.


The Toyota Product Development System, by James M. Morgan and Jeffery K. Liker, Productivity Press, 2006, Copyright 2006 by Productivity Press, a division of The Kraus Organization, ISBN 1-56327-282-2.

Toyota has long been the subject of study for its production and product development practices. But until now, most of what has appeared in print has been a broad outline of the company's methods.

The Toyota Product Development System is divided into five major sections that discuss the integration of people, processes, tools and technology. Through examples and case studies, it illustrates proven practices for dealing with challenges including synchronizing multiple disciplines, multiple function workload leveling, compound process variation, and knowledge management.

We recommend this book to any company that designs and manufactures product, regardless of industry. For more information about The Toyota Product Development System, or to order a copy of the book, go to the Web Site.

UPCOMING PUBLIC SEMINAR - PMI Asia Pacific Global Congress 2008

The Project Management Institute (PMI) is hosting its 2008 Asia Pacific Global Congress on March 3-5, 2008, in Sydney, Australia. Advanced registration deadline is 5:00 p.m. EST (GMT-5) on Friday, February 16, 2008.

Keynote speaker Robyn Meredith will address a variety of topics including how supply chains are reshaping the global economy and the impact that the rise of India and China is having on business and politics. Meredith is Senior Editor, Asia, for Forbes Magazine and author of The Elephant and the Dragon.

The Congress will feature 70 education presentations across 14 areas of focus. These areas spotlight emerging trends in the profession, examine project management culture, and explore best practices from projects around the globe.

Areas of focus include:

  • Project Management Foundation Skills
  • Project Management Issues
  • Project Management Skills
  • New Project Management Trends

Attendees will earn 14.5 Professional Development Units towards maintaining PMI credentials. To register for the Congress, go to the PMI Web Site.


Discounted Item: Periodically, GGI's iStore features one item that we discount 40%. We are now offering our Design Review Checklist, DR10PAKc.

Design Review Checklists (Electronic Copy - Corporate License),  Goldense Group, Inc., Needham, MA, USA, $570.00 [List Price $950.00]

The document covers all ten checklists, including a wide range of products, from those with a single technical domain (like mechanical), to those with mixed domains (such as mechanical, electronics and embedded, operating system and/or applications software).

GGI's Featured Item changes approximately every other month and is always offered at 40% discount. To order this material, please go to GGI's Featured Item on the GGI Home Page.

THE WISDOM iSTORE NEW LISTINGS - One New Products this Month

T70 "Voice Of The Customer:  An Evolving Body of Knowledge," Copyright 2007, Goldense Group Inc., Needham, MA, [48 pages], $192.00. Hard Copy.

Price:  T70h (hard copy) = $192.00, T70c (electronic corporate license) = $240.00, T70sc (electronic corporate/supply chain license) = $360.00.

Description: The paper begins with an overview of advances in product delivery and development from the 1970s through the present. It identifies the importance of setting proper product requirements early in the development cycle and lists key factors that inhibit an organization's ability to do so. The paper reviews key aspects of Quality Function Deployment and "The House of Quality" matrix charts.

T70 provides a case study on a one-year project at Hewlett Packard in which the company identified 10 best practices that helped it achieve its goal of cutting product break-even time in half. It then shifts gears to examine the role of "Lead Users" in new product development. It describes how 3M uses a four-prong technique to identify and work with lead users in its markets.

The technical paper concludes with a list of attributes that allow properly instituted Voice of the Customer techniques to contribute to a company's bottom line.

Table of Contents

  • Evolution Of Work vis-à-vis VOC
  • Quality Function Deployment
  • Product Definition
  • Lead Users
  • Definition Process Maturation
  • Summary

For a copy of this technical paper, go to the Wisdom iStore "Published Technical Papers" button.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics:  The Summary Report (MR32h) and Highlights Report (MR31h) for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore.  These reports are completely based on primary research performed by GGI researchers.  The research includes 202 respondent companies.  There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following five areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998.  2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The three commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).
3. 2004 SURVEY RESULTS:  A report of composite results, where the survey respondents are analyzed as a whole AND five different cross-sections of the survey data contrasting Public vs Private, High Tech vs Low Tech, Big vs Small Revenues, Large Number of Employees vs Few Employees, and Process vs Repetitive, vs Discrete vs Job Shop (313 pages, includes a full set of graphed answers for survey questions).

Individual sections of the research reports, as well as logical combinations of sections are also available.  All reports are available in printed or electronic versions.

These reports are available in the Market Research Section of The Wisdom iStore.

2002, 2000, 1998 Product Development Metrics Survey:  The Summary and Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys are also available for purchase by the public through The Wisdom iStore. Information about the purpose and focus of prior surveys may be found in our Biennial Survey Archives.


GTK- Gateway To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services.  If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to go through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.

Technology Providers
Service Providers
Professional & Trade Associations
Government Services



GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities.   The calendar has just been updated with 60 upcoming conferences and seminars throughout 2007.  The categories we follow are:
Distance Learning Centers
Colleges & Universities
Executive Education
Corporate-Sponsored Universities

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:
Strategic, Knowledge & General Management
Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
Product Development - Pharmaceutical, Biotechnology, & Life Sciences
Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
Software, Internet & IT
Project Management

If you are looking for a conference or other learning opportunity, check out the Calendar.  This free service for our readers is front and center on GGI's Home Page.  Or, go directly to the Calendar of Industry Events MEGA Gateway.



Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.