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GGI RapidNews R&D Product Development eZine: Volume 7, Issue 8 - September 6, 2006
GGI RapidNews is published approximately once a month.


In This Issue

GGI NEWS & NOTES - Staff Update

GLOBAL PRODUCTIVITY - High Corporate Tax No Deterrent to US Investment

MANAGEMENT PRODUCTIVITY - Asia Goes Green with RoHS-Style Initiatives

UPCOMING PUBLIC SEMINAR - Sept06 R&D-Product Development Metrics Summit

2 IP BOOK REVIEWS - Einstein in the Boardroom and Edison in the Boardroom, how to mine your Intellectual Property assets.

UPCOMING PUBLIC SEMINAR - Dec06 R&D-Product Development Innovation Summit

CONFERENCES OF INTEREST - MRT 11th Metrics Conference & PureInsight Innovation Seminar



BIENNIAL PRODUCT DEVELOPMENT SURVEY - 2004, 2002, 2000, 1998 Results



TELEVISION EVENTS - Alexander Haig's World Business Review




As reported in the August issue of RapidNews, John (Dick) Powers has gone into semi-retirement from GGI as of June 30. Dick served as a US Army Signal Corps officer for thirty years, retiring as Colonel in 1992. In his role as the Program Manager for the Army Mobile Subscriber System, he was responsible for a $4.3 Billion program that developed, produced, tested and distributed a combat mobile telephone system to the Total Army. He served his last two years in the Army as Inspector General for the Massachusetts National Guard.

Dick worked for eight years with GTE Corp, including four as its Director of Total Quality. In that capacity, he lead the company through a quality transformation and its ISO 9001 certification. He subsequently became the GTE Corporate Program Manager for Information Security and remained there until GTE's merger with Bell Atlantic to form Verizon Corp.

His current volunteer activities include President of the Northeastern University Alumni Association, the Treasurer of the Northeast University ROTC Alumni Society, the President of the South Shore Chapter of the Military Officer's Association of America, and the Vice-President of Membership of the Society for Concurrent Product Development.

Dick will remain involved in a strategic oversight role at GGI related to our Executive Education strategy and offerings. Dick originally conceived this product line for the company and his on-going insight is invaluable. Dick will remain as Director of Intellectual Property and will oversee GGI's trademark and copyright portfolio.



High Corporate Tax Rate No Deterrent To US Investment

Excerpt from The Kiplinger Letter, July 28, 2006, p. 2, Vol. 83, No. 30, published by The Kiplinger Washington Editors, Inc.

In a recent ranking by the C.D. Howe Institute, The United States comes in second only after Japan amongst the industrialized countries with the highest corporate tax rates. Japanese firms face a tax rate of over 40%, and their counterparts in the US pay roughly 38%. Dead last in the ranking is Ireland at roughly 12%.

Fortunately, the higher tax rate is unlikely to deter investment in US firms, Kiplinger says. The tax hit is more than offset by the country's strong economy, its flexible labor laws and its business-friendly regulations.

Approximate tax rates of the top 11 industrialized countries are:

Japan                          42%
United States              38%
Germany                     37%
Canada                       35%
India                           33%
Netherlands                31%
United Kingdom         30%
China                         24%
Poland                       18%
Hungary                     15%
Ireland                       12%

To learn more about the Kiplinger Letter go to the Kiplinger Letter Web site. Click here for more information about the C.D. How Institute.



Asia Goes Green with RoHS-Style Initiatives

Except from an article titled "Global Environmental Initiatives" by Chris Reynolds and Michael Kirschner posted on the Web site August 2006.

China and South Korea are the two latest countries to style environmental laws similar to the EU's Restriction of Hazardous Substances Directive (RoHS). As of July 1, 2006, the RoHS directive restricted the use of six hazardous materials in the manufacture of various electronic and electrical equipment.

According to Michael Kirschner, President of Design Chain Associates, San Francisco, CA, China's Regulation for Pollution Control of Electronic Products (RPCEP) has two phases. The first, which becomes law effective March 1, 2007, is a marking and disclosure phase. The second includes the restriction of materials. A "catalogue" will be available later in 2006 which defines the products and substances to be restricted, and the time line of these restrictions.

While similar to the European directive, China's RPCEP covers many product classes not included in RoHS. These include semiconductor and other large-scale manufacturing equipment, production materials, components, and component materials. The approach to exemptions will be very different as well and will be included in the upcoming catalogue.

South Korea has its own environment legislation going into effect in July 2007, according to Chris Reynolds of AVX, Myrtle Beach, SC. Called the Act for Resources Recycling of Electrical/Electronic Products and Automobiles, it requires manufacturers to recycle materials in electrical/electronic devices and cars.

For the full text of this article, visit the August 2006 Electronic Products RoHS Web page.



We are delighted to be offering our Metrics Summit again in September 2006.  Many prior Metrics Summit participants were kind enough to share their written comments about the Metrics Summit so that future participants could get a better idea of what to expect.   Testimonials.

GGI's Product Development Metrics Summit will be held September 19-21, 2006 in metro Boston.  Please join us for a series of 3 seminars, focused on 3 major areas of importance to R&D executives and managers.

The first seminar (Measuring Product Development II(MPDII) - September 19) addresses the subjects of setting hurdle rates, assessing risk and complexity, tradeoff analysis, measuring capacity, and assessing overall financial performance.  Click to view the MPDII abstract or to download the table of contents.

The second seminar (Proactive and Predictive R&D Metrics (PPRD) - September 20 AM) focuses on three different stages of developing early, predictive metrics that will enable managers to foresee issues on the horizon or to know that success is in front of them.  Click to view the PPRD abstract or to download the table of contents.

The third seminar, a capstone, (Product Development Metrics Portfolios(PDMP) - September 20 PM and September 21) covers the areas of metrics for R&D and product development that are not discussed in the prior two seminar days and then shifts focus.  Company teams gather and working groups form around Innovator, Innovator/Extender, Balanced, and Extender R&D strategies for the purpose of developing a set of measures for the R&D organization as a whole, including the few measures that should be used by the corporation to measure R&D productivity, output, and overall performance results.  Click to view the PDMP abstract or to download the table of contents.

All three seminars are geared to executives and top-level professionals that manage entire organizations, departments, and budgets; and senior program management executives.

Registration is easy.  If you are registering a team, you can register any number of people in one transaction.  Our site provides for the contact information for one person though and we will contact you to get the contact information for the remaining registrants.  If you are already registered, leisure time activities may be useful for planning transportation, meals, and personal time outside the Summit. 

For more information please download a brochure.



Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff, by Suzanne S. Harrison and Patrick H. Sullivan. Wiley. April 14, 2006. Copyright 2006 by Suzanne S. Harrison and Patrick H. Sullivan Sr., ISBN 047170332X, 240 pages.

How do you put a dollar value on your company's intangibles? How can you turn in-house intangible capital, human capital, intellectual asses, and intellectual property into bottom line-results? The authors suggest that organizations must  help management, accounting, and budgeting personnel work together to maximize intangible assets.

A follow-up to the innovative and best-selling Edison in the Boardroom, which focuses primarily on intellectual property, Einstein in the Boardroom addresses the commercialization of "non-IP" intangibles. It defines what intangibles are and how they differ from both tangibles and Intellectual Property.

The book describes how to build an intangibles portfolio, leverage it, integrate it with business partners, and sustain it. It provides a case study about Procter & Gamble, which developed a non-traditional joint venture with the Clorox Company based on technology developed for Glad Press'n Seal food wrap.

This book is a must read for CEOs, CFOs, IP Managers and anyone else involved in the intangibles management community.

For more information on this book or to order it online, go to



Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets, by Julie L. Davis and Suzanne S. Harrison. Wiley. 1 edition June 13, 2001. Copyright 2001 Andersen and ICMG, Inc., ISBN 0471397369, 224 pages.


In case you missed this 2001 classic, Edison in the Boardroom is an in-depth look at the concept of intellectual asset management (IAM), particularly that of patents. IAM is the practice of bartering, licensing or selling an innovations at the idea stage rather than developing it into a product or service. Based on their interactions with companies adept in IAM, the authors have collected a variety of strategies and success stories that they share in this book. (Edison's second author, Suzanne S. Harrison, continued IAM research after the publication of this book. Her later findings are presented in the follow-up book, Einstein in the Boardroom, of which Harrison is the primary author.)

Edison in the Boardroom states that all companies fall somewhere within a five-level hierarchy vis-a-vis their IP-management strategies. These levels including: defensive (staking claim), panning (cost control), mining (deeper profit seeking), processing (integration), and sculpting (a visionary activity).  Dow Chemical is presented as an example of a company that successfully implements all of these principles. Included in the Appendices are articles on how to "mine" your portfolio and the importance of performing a competitive assessment.

This book is an important read to anyone involved in IP management, and especially those responsible for their company's patents.

For more information on this book or to order it online, go to



GGI will sponsor its R&D -- Product Development Innovation Summit on Dec 5-7, 2006 in metro Boston.  Please join us for eight comprehensive modules that surround the subject of Innovation in R&D and Product Development. 

The Innovation Modules that will be offered are:

Module 1 - Innovation vs. The Innovation Process
Module 2 - Strategic Drivers Of Innovation
Module 3 - Inventory Of Innovation Tools & Techniques
Module 4 - Three Key Innovation Techniques
Module 5 - Innovation and Intellectual Property
Module 6 - Software For Innovation
Module 7 - Measuring, Rewarding, and Recognizing Innovation
Module 8 - Outsourcing Innovation

All modules feature some level of case study discussion and examples from a range of industries.  There will be three group exercises where attendees will "try out" well regarded innovation methodologies to achieve some level of "hands-on."  With all GGI Summits, we will pave the road for you to direct the selection and implementation of tools and processes that will bring leverage to your organization.

If RN readers are planning on attending, please register now for the Innovation Summit.

For more details on the Product Development Innovation Summit, please go to GGI's Innovation Summit Web site which is also available through our home page. If you are already registered, leisure time activities may be useful for planning transportation, meals, and personal time outside the Summit.



MRT 11th Annual Metrics Conference: Management Roundtable will hold its 11th annual conference, "Product Development Metrics: Assess, Predict and Foster Innovation,"  on  November 6-8, 2006 in Chicago, IL. The conference will explore how to most accurately assess new product opportunities, predict the value of your innovation pipeline, and ensure that your company's metrics will foster innovation. This year's program features an exceptional line-up of metrics gurus, thought leaders, advanced practitioners, and those "in the trenches" who must bridge theory with reality.

Conference keynote speakers include: GGI's Brad Goldense, Dr. Scott J. Edgett (CEO and Co-Founder of the Product Development Institute), Dr. Liisa Valikangas (Managing Director of Woodside Institute), and Wayne Mackey (Principal, Product Development Consulting, Inc.).

Brad Goldense will deliver a keynote address titled "The Impact of Innovation on Corporate Strategy, Tactics, and Metrics. The address will highlight trends in innovation and the resulting changes in business strategies and tactics. It will also identify initial measurement areas and metrics that are likely to be central to the emergence of innovation as a new management science. Brad will also conduct a pre-conference workshop on Monday, November 6, 2006, titled "Proactive and Predictive R&D Metrics."

For more information, go to the Conference's Registration web page.


PureInsight Seminar: PureInsight, (formerly Knowledge Roundtable Europe) will present an intensive two-day seminar titled "Driving Predictable, Sustainable Innovation into New Product Development," on November 15-16, 2006, in London. This seminar will help executives and senior managers improve their ability to generate profitable innovations.

The seminar will begin with a discussion on differences between Innovation and The Innovation Process. Industry benchmark information including: product selection, and intellectual property management and decision processes; pipeline yield rates from ideation to commercialization;  and relative innovativeness of tools and techniques used by today's product developers, will also be presented.

The second section contains in-depth information on four major innovation-enablers including: Lead User Analysis, Six Hats, Triz, and Semantic Processing.

The seminar will conclude with a discussion of insourcing and outsourcing innovation, metrics and measures for innovation environments, and reward and recognition processes and mechanisms.

Seminar Leaders will be Bradford L. Goldense and Donald M. Stewart of Goldense Group, Inc. (GGI), Needham, MA. Brad Goldense is Founder and CEO of GGI, a 20 year old consulting and education firm. Mr. Goldense has consulted to over 200 of the Fortune 1000 companies and is an internationally recognized expert on both rapid product development and R&D metrics.

Donald Steward has been practicing in the marketing and new product business strategy areas for the past 35 years, and in the concurrent engineering area for 15 years. Mr. Stewart worked for 20 years with Teradyne, Inc., the leading U.S. designer and manufacturer of semiconductor test systems.
For more information on the seminar, visit the PureInsight Web site.



Discounted Item:  Periodically, GGI's iStore features one item that we discount 40%.  We just changed the item a few days ago.  For the first time we are discounting our primary research report, including ground breaking research on staffing ratios and time spent on new product development, that we performed in 2002 and published in 2003.

MR24h        "2002 Product Development Metrics Research Results (Hard Copy)" [list price $1,784.00]
Goldense Group, Inc., Needham, MA, USA
March 28, 2003     [223 pages]     $1070.00

The 2002 Product Development Metrics Survey focused on resource and capacity management practices and metrics. Results of the research are offered in three reports of increasingly detailed description and analysis: Research Highlights (MR21), Research Summary (MR22), and Research Results (MR24). These three separate reports provide, respectively, an executive summary, middle-management-level, and detail-level view of the survey data.

The 2002 Product Development Metrics Research Results is a 223-page report containing text and presentation slides that describe and analyze the survey population both as a whole and segmented as follows: Public vs. Private Companies; Smaller vs. Larger Companies; Process vs. Repetitive/Discrete vs. Job Shop Companies; Higher vs. Lower Technology Companies; and Companies with More vs. Fewer Employees. The report summarizes the overall survey results and provides details on the profiles of the survey respondents.  The five research subject areas were  loading the RD&E capacity pipeline,  providing capacity for RD&E activities,  balancing cross-functional resources (staffing ratios),  systems, tools, and metrics used to manage capacity, and RD&E metrics used in industry.

This research provides interesting results regarding the methods companies use to select projects and to establish and manage backlog. The report provides details on staffing ratios and the resources, both within the development function and in the cross functions, that companies are allocating to new and existing products. Also discussed is the infrastructure in place to enable resource and capacity planning and management.

GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. To order this material, please go to GGI's Featured Item.


Recently Released Items:  While not a featured item, we want to make you aware of a recently released coursebook, the one that is used for GGI's 3-Day Innovation Summit (S8).

S8  "R&D - Product Development Innovation Summit Coursebook"
1st R&D - Product Development Innovation Summit, Goldense Group, Inc., Needham, Massachusetts, USA, Copyright © 2006 Goldense Group, Inc., ISBN 1-932468-44-7     
January 2006     [520 pages]

This coursebook covers the range of topics around the subject of innovation that are of interest to persons responsible for directing and managing innovation at the corporate and business-results levels.  This is the material that underlies GGI's 3-Day R&D-Product Development Innovation Summit which was first offered to the public on January 17-19, 2006 in Norwood, Massachusetts, USA.   While in MS Powerpoint format, this is a data-intensive document that is consistent with GGI's industry reputation in the quantitative aspects of product development and innovation.

The first section of the R&D Innovation Summit Coursebook contains industry benchmark information about:  product selection and intellectual property management and decision processes, pipeline yield rates from ideation to commercialization, relative innovativeness of tools and techniques used by today's product developers, top management short list of practices that fuels R&D productivity, and an inventory of "all" innovation tools in the marketplace today.

The second section contains more in-depth information about four major innovation-enablers:  Lead User Analysis, Six Hats, Triz, and Semantic Processing.  The second section also contains more in-depth information about:  Trade Secrets, Trademarks/Servicemarks, Copyrights, and Patents.

The third section contains information on five subject areas that are part of an overall innovation environment: additional software such as self assessment and DSS and IP management, insourcing and outsourcing innovation, metrics and measures for innovation environments, and reward and recognition processes and mechanisms.  The Summary highlights the contributions of five prominent books in the field of innovation that are used by corporations.  The brief Conclusion indicates the places in product development processes where the use of innovation tools may have the best impact, along with positioning innovation strategically, and within technical and product management functions.

For more information, or to order, any GGI products please go to The Wisdom iStoreS8 is specifically located at The Wisdom iStore.



Two new items were added to the The Wisdom iStore since we last wrote you.  Please click on the item number for a more detailed description and ordering information.

T62  Bradford L. Goldense, "R&D Productivity: Senior Management Levers," Copyright 2006 Goldense Group, Inc., Needham, Massachusetts, USA, ISBN 1-932468-76-5
[68 pages]

Senior managers must keep pressure on R&D and product development to maximize the use of resources. There are over 20 ways that management can increase the leverage from R&D spending. They range from strategy setting at the highest level to monitoring operational activities at the lowest. In the middle of these  extremes are several tactical activities that senior management can also use.

This technical paper explains a number of readily accessible tools and techniques that are currently underutilized by most senior R&D and product development professionals.

The Table of Contents of this document is depicted below:

SECTION TITLE                                      PAGE
A Set Of Metrics                                            3
Metrics That Matter                                       17
New Product Sales & Profits                         22
Product Life Cycle Management                    28
Return On Innovation                                    32
Capacity Management                                   39
Project Investments                                       50
Functions                                                      56
Intellectual Property                                      58
Summary                                                      61
GGI Business Profile                                   65-68


For more information, or to order any GGI products please go to The Wisdom iStore.  T62 is specifically located at The Wisdom iStore's Technical Papers.


T63  Bradford L. Goldense, "Evolving Technical Management & Managers: Processes Are the Key" Copyright 2006 Goldense Group, Inc., Needham, Massachusetts, USA, ISBN 1-932468-75-7 [44 pages]

Since the 1980s, Product Development organizations have moved from valuing innovation exclusively to appreciating execution speed and to actively listening to customer feedback. During the 1990s, innovation became even more sophisticated with the development of digital product and process simulation. Most recently, leading companies have become keenly interested in processes such as portfolio and intellectual property management.

This technical paper explores the next wave of research productivity. The coming revolution will involved new thinking in the conception, definition and development of products. The paper predicts that while future research processes will look like product development processes, they will function differently. The next 20 years will challenge technical managers as enhanced processes, new activities, and visible business involvement will redefine historical parameters of success--and the skills of the managers responsible for them.

The Table of Contents of this document is depicted below:

SECTION TITLE                                    PAGE
Our CFO is from Mars                                3
History Will Drive the Future                      11
R&D Pipeline Processes                            17
R&D Portfolio Processes                           30
R&D Metrics                                             36
Summary                                                   40

For more information, or to order any GGI products please go to The Wisdom iStore. T62 is specifically located at The Wisdom iStore's Technical Papers.



2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics:  The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore.  These reports are completely based on primary research performed by GGI researchers.  The research includes 202 respondent companies.  There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:
Product Selection Process
Product Selection Tools
IP Management Process
IP Management Tools
Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998.  2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:
Marketing Brochure
Descriptive Brochure
Detailed Description of Research Topic Areas

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).
3. 2004 SURVEY RESULTS:  A report of composite results, where the survey respondents are analyzed as a whole AND five different cross-sections of the survey data contrasting Public vs Private, High Tech vs Low Tech, Big v. Small Revenues, Large Number of Employees vs Few Employees, and Process vs Repetitive, vs Discrete vs Job Shop (313 pages, includes a full set of graphed answers for survey questions).

Individual sections of the research reports, as well as logical combinations of sections are also available.  All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.

2002, 2000, 1998 Product Development Metrics Survey:  The Summary and Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys are also available for purchase by the public through GGI's Wisdom iStore.  These reports are completely based on primary research performed by GGI researchers.  Information about the purpose and focus of prior surveys may be found in our biennial survey archives.



GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services.  If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to risk going through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.

Technology Providers
Service Providers
Professional & Trade Associations
Government Services



GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities.   The calendar has just been updated with more conferences and seminars throughout 2005.  The categories we follow are:
Distance Learning Centers
Colleges & Universities
Executive Education
Corporate-Sponsored Universities

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:
Strategic, Knowledge & General Management
Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
Product Development - Pharmaceutical, Biotechnology, & Life Sciences
Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
Software, Internet & IT
Project Management

If you are looking for a conference or other learning opportunity, check out the Calendar.  This free service for our readers is front and center on GGI's Home Page.  Or, go directly to the Calendar of Industry Events MEGA Gateway.



Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.