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GGI RapidNews R&D Product Development eZine: Volume 7, Issue 10 - November 1, 2006
GGI RapidNews is published approximately once a month.


In This Issue

GGI NEWS & NOTES - Important Calendar Updates

UPCOMING PUBLIC SEMINAR - Dec06 R&D-Product Development Innovation Summit

MANAGEMENT PRODUCTIVITY - Nanotech Firms Generating Revenue


BOOK REVIEW - The World is Flat: a Brief History of the 21st Century

BOOK REVIEW - The World is Flat: Release 2.0

CONFERENCES OF INTEREST - MRT 11th Metrics Conference & PureInsight Innovation Seminar

THE WISDOM iSTORE FEATURED PRODUCT - Primary Research on Product Selection, IP, and Top Corporate Metrics


BIENNIAL PRODUCT DEVELOPMENT SURVEY - 2004, 2002, 2000, 1998 Results



TELEVISION EVENTS - Alexander Haig's World Business Review



Although many long-time readers have the "Calendar of Industry Events" on GGI's web site bookmarked on their computer, there are so many new subscribers in the past year that we would like to draw your attention to the numerous additions to the Calendar. Our webmaster has recently done a major update to the Conferences section adding upcoming events through the end of the year and well into 2007.   Access to all Calender offerings are a monthly feature located at the end of each RN issue.



GGI will sponsor its third R&D -- Product Development Innovation Summit on Dec 5-7, 2006 in metro Boston.  Please join us for eight comprehensive modules that surround the subject of Innovation in R&D and Product Development. 

The Innovation Modules that will be offered are:

Module 1 - Innovation vs. The Innovation Process
Module 2 - Strategic Drivers Of Innovation
Module 3 - Inventory Of Innovation Tools & Techniques
Module 4 - Three Key Innovation Techniques
Module 5 - Innovation and Intellectual Property
Module 6 - Software For Innovation
Module 7 - Measuring, Rewarding, and Recognizing Innovation
Module 8 - Outsourcing Innovation

All modules feature some level of case study discussion and examples from a range of industries.  There will be three group exercises where attendees will "try out" well-regarded innovation methodologies to achieve some level of "hands-on." As with all GGI Summits, we will pave the road for you to direct the selection and implementation of tools and processes that will bring leverage to your organization.

If RN readers are planning on attending, please register now for the Innovation Summit.

For more details on the Product Development Innovation Summit, please go to GGI's Innovation Summit Web site which is also available through our home page. If you are already registered, leisure time activities may be useful for planning transportation, meals, and personal time outside the Summit.



Nanotech Firms Now Generating Revenue

Excerpt from "Nanotech: not just for Star Wars anymore," by Alan Breznick, the Cornell Enterprise, Spring 2006, p.13, published by The Johnson School, Cornell University, Ithaca, NY, USA.

The U.S. government currently spends about $1 billion a year on nanotech research, while U.S. institutional venture capitalists pump roughly $480 million into nanotech startup companies. By the year 2015, the industry could be worth $1 trillion, says Pearl Chin, managing director of Seraphima Ventures, a New York-based financial consulting firm.

Two products under development are stain-resistant fabric with tiny nanowhiskers, and sunscreens with atomic nanoparticles to filter out ultraviolet light rays. In the medical field, chemists have developed a line of antibiotics that are more effective against methicillan-resistant bacteria than conventional drugs.

The Seraphima Ventures web site lists startup companies that produce real products now available on the market. These include puncture-proof surgical gloves, optical tweezers, and hand-held explosive detection devices. Chin notes that "Most (of these companies) will be producing revenues within two years and three are already generating revenue."

For a list of Nanotech inventions that Seraphima Ventures tracks, click here. For a copy of the article, go to the Cornell Enterprise web site.



New Law Closes an IP Tax Loophole

Excerpt from The Kiplinger Letter, August 18, 2006, Vol. 82, No. 33, published by The Kiplinger Washington Editors, Inc.

As of January 1, 2007, the IRS is making it more difficult for multinational corporations to avoid paying U.S. taxes by transferring intangible assets to countries with lower rates. T.D. 9378, passed on August 1, 2006, tightens tax restrictions on companies that transfer property, such as patents, to their foreign subsidiaries. Although a subtle change, this will make the management of IP a more expensive proposition for those affected.



The World is Flat: a Brief History of the Twenty-First Century, by Thomas L. Friedman. Farrar, Straus and Giroux, 2005. Copyright 2005 by Thomas L. Friedman, ISBN-13: 978-0-374-29288-1.

Intentionally written for an American audience, (although applicable to the citizens of all nations), this book is for anyone who is a parent or grandparent. We also recommend to everyone in your organization, from the factory worker to the data entry clerk to the Head of R&D to the CEO.

Thomas Friedman, a foreign affairs columnist for the New York Times, argues that   the world has become "flat" or interconnected, through the lowering of trade and  political barriers and by the advances of the digital revolution. As a result, Americans now must compete a in world-wide talent pool.

The first edition of the book outlines 10 factors that Friedman says has leveled the global playing field.

These factors include:

The Fall of the Berlin Wall. This signaled the triumph of an economic system that is governed from the ground up (i.e. capitalism) rather than the top down (i.e. communism).
Supply-Chaining. Strong networks of suppliers, retailers and customers increase business efficiency. Witness Wal-Mart.
In-Forming. In-forming allows individuals around the world to build and deploy a "supply chain" of information, knowledge and entertainment.  People no longer rely on organizations for research and other services. For example, only one-third of the searches on Google are U.S-based and only half are in English.

Friedman also explores the impact that the Flat World phenomena has had on extremist organizations such as Al Qaeda. "These mobile, self-financing mutant supply chains use all the tools of collaboration offered by the flat world--open sourcing to raise money,outsourcing to train recruits; and supply-chaining to distribute tools and suicide bombers to undertake operations."

You can find out more about The World is Flat or purchase it online at



The World is Flat: a Brief History of the Twenty-First Century, Release 2.0, by Thomas L. Friedman. Farrar, Straus and Giroux, 2006. Copyright by Thomas L. Friedman, ISBN-13: 978-0-374-29279-9.

New material in the 2006 edition of The World is Flat  includes a description of  jobs categories (many of which do not yet exist) that will offer middle class workers the most security in the coming decades. They include:

Great Collaborators and Orchestrators. As more companies start from their inception as global companies, a key "middle job" will be that of the manager who can orchestrate 24/7/7 supply chains.
Great Synthesizers. Friedman predicts that the next hot products and services will be created by putting together disparate things. Search engines, for example, brought together mathematics and marketing. "Great Synthesizers" will lead this coming trend.
Great Explainers. The more we bring disparate things together, the greater the need for managers, writers and teachers to explain them in everyday language.

Friedman also cautions parents to become actively involved in their children's education. He urges them to:

create an environment where reading is valued
making doing well in school a top priority
having high expectation's for a child's success

Although we believe that some of Friedman's solutions for business and political problems seem simplistic, we applaud his optimism and his extraordinary efforts to bring these situations to our attention. We place The World is Flat, Release 2.0, high on our "Must Read" list.

You can find out more about The World is Flat, Release 2.0 or purchase it online at



MRT 11th Annual Metrics Conference: Management Roundtable will hold its 11th annual conference, "Product Development Metrics: Assess, Predict and Foster Innovation,"  on  November 6-8, 2006 in Chicago, IL. The conference will explore how to most accurately assess new product opportunities, predict the value of your innovation pipeline, and ensure that your company's metrics will foster innovation. This year's program features an exceptional line-up of metrics gurus, thought leaders, advanced practitioners, and those "in the trenches" who must bridge theory with reality.

Conference keynote speakers include: GGI's Brad Goldense, Dr. Scott J. Edgett (CEO and Co-Founder of the Product Development Institute), Dr. Liisa Valikangas (Managing Director of Woodside Institute), and Wayne Mackey (Principal, Product Development Consulting, Inc.).

Brad Goldense will deliver a keynote address titled "The Impact of Innovation on Corporate Strategy, Tactics, and Metrics." The address will highlight trends in innovation and the resulting changes in business strategies and tactics. It will also identify initial measurement areas and metrics that are likely to be central to the emergence of innovation as a new management science. Brad will  conduct a pre-conference workshop on Monday, November 6, 2006, titled "Proactive and Predictive R&D Metrics."

For more information, go to the Conference's Registration web page.

PureInsight Seminar: PureInsight, (formerly Knowledge Roundtable Europe) will present an intensive two-day seminar titled "Driving Predictable, Sustainable Innovation into New Product Development," on November 15-16, 2006, in London. This seminar will help executives and senior managers improve their ability to generate profitable innovations.

The seminar will begin with a discussion of differences between Innovation and The Innovation Process. Industry benchmark information including product selection, and intellectual property management and decision processes; pipeline yield rates from ideation to commercialization; and relative innovativeness of tools and techniques used by today's product developers will also be presented.

The second section contains in-depth information on four major innovation-enablers including: Lead User Analysis, Six Hats, Triz, and Semantic Processing.

The seminar will conclude with a discussion of insourcing and outsourcing innovation, metrics and measures for innovation environments, and reward and recognition processes and mechanisms.

Seminar Leaders will be Bradford L. Goldense and Donald M. Stewart of Goldense Group, Inc. (GGI), Needham, MA. Brad Goldense is Founder and CEO of GGI, a 20 year old consulting and education firm. Mr. Goldense has consulted to over 200 of the Fortune 1000 companies and is an internationally recognized expert on both rapid product development and R&D metrics.

Donald Steward has been practicing in the marketing and new product business strategy areas for the past 35 years, and in the concurrent engineering area for 15 years. Mr. Stewart worked for 20 years with Teradyne, Inc., the leading U.S. designer and manufacturer of semiconductor test systems.
For more information on the seminar, visit the PureInsight Web site.  Be sure to mention registration code "GOLD or GGI" to receive a discount when you register.



Discounted Item: Periodically, GGI's iStore features one item that we discount 40%. We just changed the item a few days ago. For the first time we are discounting our primary research report, including research on product selection, intellectual property, and top corporate metrics, that we performed in 2004 and published in 2005.

MR34h "GGI 2004 Product Development Metrics Survey Results (hard Copy)" [list price $5008.00]
Goldense Group, Inc., Needham, MA, USA
December 23, 2005  [313 pages]  $3005.00

Results of the research are offered in three reports of increasingly detailed description and analysis: Research Highlights (MR31), Research Summary (MR32), and Research Results (MR34). These three separate reports provide, respectively, an executive summary, middle-management-lever, and detail level view of the survey data.

The 2004 Product Development Metrics Research Results (MR34) is a 313-page report that quantifies the most common multi-step processes and product selection tools used in North America in the product selection process. It details the management processes used in IP management and describes how respondents register, document, sell, and manage their IP inventory. The research also reports the top two metrics used in Industry RD&E, and notes the increasing use of 28 specific metrics throughout industry.

The report breaks its 202 respondent companies down into five segments and analyzes which product selection practices, IP practices, and metrics they use. The segments include: Public vs. Private Companies; Smaller vs. Larger Companies; Process vs. Repetitive/Discrete vs. Job Shop Companies; Higher vs. Lower Technology Companies; and Companies with More vs. Fewer Employees.

GGI's Feature Item changes approximately every other month and is always offered at 40% discount. To order this material, please go to GGI's Featured Item.


No new items were added to the The Wisdom iStore since we last wrote you. For more information, or to order any GGI products, please go to The Wisdom iStore.



2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics:  The Summary Report (MR32h) and Highlights Report (MR31h) for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore.  These reports are completely based on primary research performed by GGI researchers.  The research includes 202 respondent companies.  There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following five areas of product selection and IP management:
Product Selection Process
Product Selection Tools
IP Management Process
IP Management Tools
Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998.  2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:
Marketing Brochure
Descriptive Brochure
Detailed Description of Research Topic Areas

The three commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).
3. 2004 SURVEY RESULTS:  A report of composite results, where the survey respondents are analyzed as a whole AND five different cross-sections of the survey data contrasting Public vs Private, High Tech vs Low Tech, Big vs Small Revenues, Large Number of Employees vs Few Employees, and Process vs Repetitive, vs Discrete vs Job Shop (313 pages, includes a full set of graphed answers for survey questions).

Individual sections of the research reports, as well as logical combinations of sections are also available.  All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.

2002, 2000, 1998 Product Development Metrics Survey:  The Summary and Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys are also available for purchase by the public through GGI's Wisdom iStore.  These reports are completely based on primary research performed by GGI researchers.  Information about the purpose and focus of prior surveys may be found in our biennial survey archives.



GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services.  If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to go through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.

Technology Providers
Service Providers
Professional & Trade Associations
Government Services



GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities.   The calendar has just been updated with 60 upcoming conferences and seminars throughout 2006.  The categories we follow are:
Distance Learning Centers
Colleges & Universities
Executive Education
Corporate-Sponsored Universities

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:
Strategic, Knowledge & General Management
Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
Product Development - Pharmaceutical, Biotechnology, & Life Sciences
Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
Software, Internet & IT
Project Management

If you are looking for a conference or other learning opportunity, check out the Calendar.  This free service for our readers is front and center on GGI's Home Page.  Or, go directly to the Calendar of Industry Events MEGA Gateway.



Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.