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GGI RapidNews R&D Product Development eZine: Volume 6, Issue 6- June 1, 2005
GGI RapidNews is published approximately once a month.

In This Issue

UPCOMING PUBLIC SEMINAR - Product Development Metrics Summit

MANAGEMENT PRODUCTIVITY - Top 10 Patent Recipients

2004 METRICS SURVEY RESULTS - 2004 Survey Results Available

BOOK REVIEW - Coming to Concurrence


NEW iSTORE PRODUCTS - New Articles and Technical Presentation

NEW WEB CONTENT - Two New Gateways: Size Reduction Molding Equipment and Thermoforming



TELEVISION EVENTS - Alexander Haig's World Business Review



GGI is pleased to announce a new offering: Product Development Metrics Summit, to be held October 4-7, 2005 in Norwood, MA. Join us for the comprehensive and powerful metrics seminars - MPDII, PPRD, and PDMP - all presented in the same week. Metrics drive team and departmental effectiveness and organizational improvements. This set of seminars launches you on the way to improve your performance through metrics.

The seminars offered are

  • Measuring Product Development II (MPDII) - October 4 - This one-day seminar gives you powerful techniques to measure your product development process. These advanced techniques and processes cover those areas of product development that are hardest to measure but deliver the most value by measuring them, such as loading the product development pipeline, hurdle rates, tradeoff analysis, and risk and complexity analysis.
  • Proactive and Predictive R&D Metrics (PPRD) - October 5 - In this one-day seminar you will understand and create meaningful, forward-looking metrics for R&D. The seminar helps you move from reactive measures of past activity to planning, proactive, or predictive measures that improve the predictability of R&D and bottom-line results. Four metrics topic areas are covered: planning, proactive, predictive, and reactive metrics.
  • Product Development Metrics Portfolios (PDMP) - October 6 & 7 - In this one and a half-day seminar you will learn and use the Linked Metrics Portfolio (TM) Method, a powerful, step-by-step methodology to a create linked metrics portfolio. A linked metrics portfolio is a key tool for managing the R&D organization overall as well as the projects, functions and improvement initiatives within R&D.

All seminars feature case studies and examples from a range of industries and the practical tools you need to implement metrics in your organization.

Take all three seminars at a discount, or take one or two seminars according to your needs. Discounts are available for teams of three or more people attending from the same company.

For more details on the Product Development Metrics Summit, go to GGI's web site.

To download a brochure containing more details, schedule and pricing, click on download brochure.


Summarized from "USPTO Releases Annual List of Top 10 Organizations Receiving Most U.S. Patents," United States Patent and Trademark Office, Press Release #05-03, January 11, 2005.

"American innovation continues to top the field," states the U.S. Patent and Trademark Office (USPTO) in releasing their top ten list of organizations receiving the most U.S. patents in 2004. For the twelfth consecutive year, IBM tops the list with 3248 patents, which is 1314 more patents than second place Matsushita Electric Industrial Co. of Japan. Ranking third for 2004 patents is Canon Kabushiki Kaisha with 1805 patents, followed by Hewlett-Packard Development Company with 1775 patents. Companies typically change in rankings from year to year, reflecting the dynamic nature of innovation. IBM's figure represents a 5% decrease in patents received compared to 2003. Of the top ten companies listed, the highest increase over 2003 patents was Samsung Electronics Company with 1604 patents in 2004, a 22% increase over 1313 patents in 2003. Hitachi, Ltd. had the highest decline with 1514 patents in 2004, a 20% decrease from 1893 patents in 2003.

For the full press release and the top ten list, go to the USPTO web site.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998. 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and

2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.


Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity, by J. Walter Smith, Ann Clurman, and Craig Wood. Racom Communications. 2004, 1st edition. 298 pages.

Consumers feel overwhelmed by the amount of low-value marketing clutter directed at them. In response to the barrage of an average of 3,000 to 5,000 ads a day, consumers have become very resistant. In the first two hours of the Federal "do-not-call" registry, 250,000 phone numbers were registered, and up to 10 million after just four days. The authors, all principals at marketing firm Yankelovich Partners, Inc., suggest that the traditional 4P's of marketing (product, promotion, price, and place) focus mainly on the marketing process, not the customer, and must be updated. Their answer is Concurrence Marketing, which places the consumer's needs and preferences first, delivers precise and relevant marketing, and gives customers power and reciprocity.

Concurrence Marketing replaces the traditional 4P's of marketing with P&R2 - precision, relevance, power, and reciprocity. The authors describe "addressable attitudes," segmenting your customers not according to demographics but by their attitudes, as a key tool for precision in focusing marketing to certain people with particular preferences, and for relevance of the message to that attitudinal segment. Consumers get engaged by sharing power, for example Toyota Scion encouraging buyers to customize their car through the web site. People prefer to be able to take control of what and how they buy. Finally, reciprocity means a fair exchange of value in marketing, whether it's time, information, or trust. Consumer perception that the marketing delivers value, reassuring them that the company is fair and responsive, motivates them to buy the product. The authors provide case studies and examples of Concurrence Marketing in action, as well as steps to take to align your company to implement these powerful, productivity-boosting techniques.

You can look at more details or purchase this book through Amazon.


Discounted Item: Each month, or every other month, GGI's iStore features one item that we discount 40%. The current Featured Item is "PLM: State of Practice vs. Best Practice [Presentation Slides]" (T49) [For those of you that purchased our previous featured item, "Usage of Best PLM Practices: State of the Industry" (T38), we recommend that you not buy T49 as the content is similar.]

Find out about eight of the the best practices to manage products across their lifecycle. Jump-start your management processes by taking advantage of the eight codified best practices developed over years by GGI and other companies. It takes $100,000 to $200,000 of investment to research and codify each best practice. The per process cost of approximately $25 for each best practice offered in this month's Featured Item is a great value!

This presentation, from the 2004 Boothroyd-Dewhurst DFMA Conference, provides a definition of current industry practices for the eight processes that have emerged in the past five years as Best Practices for Product Lifecycle Management (PLM). The presentation is based on results of three GGI research surveys and case studies of North American companies. Numerous graphical examples and descriptions are provided for each of the eight Best PLM Practices that span the following key areas across the entire product life cycle:

  • Ideation and Concept Management
  • Product Selection
  • Intellectual Property Management: Product Development Process
  • Intellectual Property Management: Corporation Process
  • Resource & Capacity Management: Capacity Loading
  • Resource & Capacity Management: Resource Balancing
  • Portfolio Management
  • Product Obsolescence Management

Case study and research results as well as a definition of each best practice are presented for each best practice. Overall benefits are also discussed.

This presentation will help to put you on top of the most current Best Practices for PLM that can help drive your company to

  • better customer satisfaction,
  • higher profits,
  • time savings, and
  • ultimately greater success.

The price for this presentation, "PLM: State of Practice vs. Best Practice," has been dropped from $330.00 to $198.00, a deep discount of 40%. GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. For more information or to purchase this best practices presentation, go to

Newly Released Item: While not a featured item, we want to make you aware of a newly released technical presentation, "Structured Innovation: Positioning Innovation Tools & Exercises in Product Development Processes Frameworks" (T52).

This presentation describes the range of existing innovation tools and techniques and places them within the context of the product development process. Section one covers the evolution of the product development process, from the early days of throwing over the wall to manufacturing through more definition of the fuzzy front end and commercialization at the back end, to the prediction of a separate process for advanced development. It is very helpful to understand this process evolution and the management science driving it. Section two provides you with an extensive list of the available tools and techniques for innovation. As a result of time compression pressure in the 1990's approximately 75 innovation techniques were invented. Four techniques are described in detail:

  • Lateral & Parallel Thinking
  • TRIZ
  • Lead User Identification
  • Math-Based DSS Software

Find out when in the product development process is the best time to use which innovation techniques.

To order this new technical presentation, go to GGI's Wisdom iStore.


New Items: Three new products were added to GGI's Wisdom iStore this month, two new Articles and a new Technical Presentation. See details below, or go directly to GGI's Wisdom iStore storefront:

New Articles

A60 "IP Management Process Presents Many Opportunities" (1 page) - Learn about the current state of IP decision-making processes, including number of process steps, number of people involved, and frequency of IP registration, based on GGI's latest research.

A61 "IP Management Tools Poised for Growth" (1 page) - Discover the most common tools to protect IP and the most common systems to manage IP inventory, based on GGI's latest research.

New Technical Presentation

T52 "Structured Innovation: Positioning Innovation Tools & Exercises in Product Development Processes Frameworks" - see the detailed description directly above.


GTK-Gateways To Knowledge is a directory of thousands of links to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The main entrance to GTK can be found at:

Technology Providers MEGA Gateway is a directory of hundreds of links organized by technical subject area. The Technology Providers MEGA Gateway can be found at:

This month we have added two new gateways to the Technology Providers MEGA Gateway.

Molding - Size Reduction Equipment: This NEW Gateway offers links to over 50 companies that provide size reduction equipment for molding.

Molding - Thermoforming: This NEW Gateway offers links to over 40 companies that provide thermoforming equipment for molding.


2005 International Forum on DFMA (BDI): Boothroyd Dewhurst's 20th Annual International Forum on Design for Manufacture and Assembly will be held June 21-22, 2005 in Providence, Rhode Island. The goal of this conference is to provide expert opinion on DFMA and other early design technologies. Manufacturing leaders and research leaders will be on hand to answer your questions on such topics as cost management and reduction, product lifecycle management, shrinking time to market, concurrent engineering, and design for disposal and recycling. Speakers at this year's Forum represent some of the world's leading manufacturing companies, such as ABB Automation Technologies, General Dynamics Corporation, ITT Industries, Raytheon Company,and Solectron Corporation.

At the conference, Brad Goldense will present "Innovative Designs: The Enabling Processes & Tools."

For more information and to register, go to BDI's web site.


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Webinars, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated throughout 2005. The categories we follow are:

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.