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GGI RapidNews R&D Product Development eZine: Volume 6, Issue 5- May 5, 2005
GGI RapidNews is published approximately once a month.

In This Issue

SPECIAL ANNOUNCEMENT - New Design Review Product Line


TECHNICAL PRODUCTIVITY - Online Design Resources

2004 METRICS SURVEY - 2004 Survey Results Available

BOOK REVIEW - Deep Smarts


NEW WEB CONTENT - Two New Gateways: Injection Molding Machines and Mold & Die Components



TELEVISION EVENTS - Alexander Haig's World Business Review



GGI will be sending out a special announcement to all RapidNews readers on Monday, May 9 launching our new Design Review product line, which has been in development for some months. These ISO-compliant MS Excel design review templates are a valuable set of tools for your design review process. The templates, available individually or in logical groupings, cover the following topics:

  • Product Definition
  • Strategic Design
  • Ilities Design
  • Power Supply Design
  • Mechanical Design
  • Electronics - Analog
  • Electronics - Digital
  • Electro-Optics
  • Software for OS & Apps
  • Software for Embedded

GGI's Design Review Info Center (DRIC) also contains a number of free-of-charge references and information sources such as cost justification tools, books, articles, and standards organizations and references for your complimentary use.

GGI has been assisting clients for the past 20 years in implementing design reviews. We have now taken this proprietary internal capability and productized it. We believe this approach will provide the most value to our clients and customers.

Please watch for more details on Monday, May 9, including all of the URLs and information you will need to access this new capability.


GGI's 2004 Product Development Metrics Survey was published on October 25, 2004. The 2004 Survey focused on the product selection process and tools, the IP management process and tools, and metrics. Each month over five months, GGI will share with RapidNews readers selected results from each section of the survey. This month we present selected results from the fifth and final section, "Top Corporate Metrics Used in Industry RD&E." Corporate metrics are exclusively those metrics that measure R&D as a whole, across all activities.

- In the 2004 survey, the number of metrics surveyed was 75, compared to 33 in 1998. This is a metric in itself, more companies are trying more metrics. Each metric was used by at least one company.

- Five metrics were used by more than 50% of respondents; this has not changed in six years. Four of these five metrics have stayed the same. The famous 3M metric, new to the world in 1988, broke into the pack.

- The famous "3M CYS/PDTPRITPNY Metric" (Current Year Sales/Profits Due To Products Released In The Prior N Years), that measures new product revenues and/or profits, was the second most used metric.

These selected results are fully represented in two reports, "Highlights" (75 pages) and "Summary" (149 pages), available at GGI's Wisdom iStore.


Summarized from "24/7 Design Help: Just a Click Away," by Lisa Maliniak, Electronic Design, September 15, 2003.

For all of you EEs and interested folks out there, here is a list of some valuable design resources on the Internet.

Beyond Logic ( - tutorials, articles, links and more about USB, Ethernet and other topics

Datasheet Locator ( - locate product datasheets from hundreds of electronic components manufacturers worldwide

Discover Circuits ( - a collection of over 11,000 electronic circuits or schematics cross-referenced into over 500 categories for quick solutions to electronic design problems

The EE Compendium ( - "the home of electronics engineering and embedded systems programming" features papers, primers, tutorials and more

Electro Tech Online ( - a collection of free electronic forums ( - a clearinghouse of electronics information on the Web

SMPS Technology Knowledge Base ( - resources for switching-mode power supply circuit designers ( - "the electrical engineering homepage" features schematics, tutorials, links and more


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

Some free information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and
2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, including a full set of graphics).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.


EDITORIAL NOTE: We at GGI consider Dorothy Leonard to be a thought leader and have followed her work for a couple of decades. Her latest work on knowledge management is worth a moment of your time.

Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom, by Dorothy Leonard and Walter Swap. Harvard Business School Press. 2005, 1st edition. 272 pages.

The intellectual assets inside the heads of a company's more experienced people are the focus of this new book by authors Dorothy Leonard, Harvard Business School Professor Emerita , and Walter Swap, former Dean and Professor of Psychology at Tufts University. Deep smarts are "practical wisdom: accumulated knowledge, know-how, and intuition gained through extensive experience." This experiential knowledge can take 10 years to develop, going from a "novice" to a "master" and will be lost if the person leaves the organization without transferring their deep smarts. The authors offer ideas and examples for developing deep smarts and for transferring that knowledge.

Deep smarts can be cultivated by bringing together experts from diverse areas to focus on achieving a goal. Cross-fertilization of ideas in this way grows deep smarts. The authors recommend "knowledge coaches" as the prime way to transfer deep smarts. Knowledge coaches are experts with a willingness and ability to transfer their knowledge to novices. Effective modes of knowledge transfer are lectures, rules of thumb, stories with a moral, Socratic questioning, and learning by doing. Learning by doing far outshines the other methods, and the authors highlight the process of guided experience as the best way for novices to gain deep smarts. Knowledge coaches guide different types of experiences (practice, observation, problem solving, and experimentation) which include feedback, reflection and analysis to enhance the knowledge transfer.

The examples provided are based on a study of "knowledge stars" at 35 companies in the US and Asia from 2000 to 2002. The development and transfer of deep smarts can enhance the competitive advantage of any company while driving the internal culture of innovation.

You can look at more details or purchase this book through Amazon.


Discounted Item: Each month, or every other month, GGI's iStore features one item that we discount 40%. The current Featured Item is "PLM: State of Practice vs. Best Practice [Presentation Slides]" (T49) [For those of you that purchased our previous featured item, "Usage of Best PLM Practices: State of the Industry" (T38), we recommend that you not buy T49 as the content is similar.]

Find out about eight of the the best practices to manage products across their lifecycle. Jump-start your management processes by taking advantage of the eight codified best practices developed over years by GGI and other companies. It takes $100,000 to $200,000 of investment to research and codify each best practice. The per process cost of approximately $25 for each best practice offered in this month's Featured Item is a great value!

This presentation, from the 2004 Boothroyd-Dewhurst DFMA Conference, provides a definition of current industry practices for the eight processes that have emerged in the past five years as Best Practices for Product Lifecycle Management (PLM). The presentation is based on results of three GGI research surveys and case studies of North American companies. Numerous graphical examples and descriptions are provided for each of the eight Best PLM Practices that span the following key areas across the entire product life cycle:

  • Ideation and Concept Management
  • Product Selection
  • Intellectual Property Management: Product Development Process
  • Intellectual Property Management: Corporation Process
  • Resource & Capacity Management: Capacity Loading
  • Resource & Capacity Management: Resource Balancing
  • Portfolio Management
  • Product Obsolescence Management

Case study and research results as well as a definition of each best practice are presented for each best practice. Overall benefits are also discussed.

This presentation will help to put you on top of the most current Best Practices for PLM that can help drive your company to

  • better customer satisfaction,
  • higher profits,
  • time savings, and
  • ultimately greater success.

The price for this presentation, "PLM: State of Practice vs. Best Practice," has been dropped from $330.00 to $198.00, a deep discount of 40%. GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. For more information or to purchase this best practices presentation, go to

Recently Released Item: While not a featured item, we want to make you aware of a recently released coursebook, Measuring Product Development II (S6). Over 5000 people own our initial MPD coursebook. This is the sequel seminar coursebook.

This coursebook describes advanced techniques and processes for those areas of product development that are hardest to measure but deliver the most value by measuring them. It covers enterprise-level front-end processes, such as loading the product development pipeline, hurdle rates, tradeoff analysis, and risk and complexity analysis. Planning, proactive, and predictive measures are indicators of success for the selected products/projects as they go through development. The coursebook also provides a framework and method for assembling a set of overall metrics for R&D. This coursebook is full of case studies and industry examples as well as results from GGI's 4 industry surveys, which will give you powerful techniques to measure your product development process. To order this recent Coursebook, go to GGI's Wisdom iStore.


GTK-Gateways To Knowledge is a directory of thousands of links to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The main entrance to GTK can be found at:

Technology Providers MEGA Gateway is a directory of hundreds of links organized by technical subject area. The Technology Providers MEGA Gateway can be found at:

This month we have added two new gateways to the Technology Providers MEGA Gateway.

Molding - Injection Molding Machines: This NEW Gateway offers links to over 40 companies that make injection molding machines.

Molding - Mold & Die Components: This NEW Gateway offers links to over 30 companies that provide mold & die components.


2005 International Forum on DFMA (BDI): Boothroyd Dewhurst's 20th Annual International Forum on Design for Manufacture and Assembly will be held June 21-22, 2005 in Providence, Rhode Island. The goal of this conference is to provide expert opinion on DFMA and other early design technologies. Manufacturing leaders and research leaders will be on hand to answer your questions on such topics as cost management and reduction, product lifecycle management, shrinking time to market, concurrent engineering, and design for disposal and recycling. Speakers at this year's Forum represent some of the world's leading manufacturing companies, such as ABB Automation Technologies, General Dynamics Corporation, ITT Industries, Raytheon Company,and Solectron Corporation.

At the conference, Brad Goldense will present "Innovative Designs: The Enabling Processes & Tools."

For more information and to register, go to BDI's web site.


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Webinars, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated throughout 2005. The categories we follow are:

  • Seminars
  • Distance Learning Centers
  • Webinars
  • Colleges & Universities
  • Executive Education
  • Corporate-Sponsored Universities

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.