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GGI RapidNews R&D Product Development eZine: Volume 5, Issue 3- March 11, 2004
GGI RapidNews is published approximately once a month.

In This Issue



MANAGEMENT PRODUCTIVITY - Requirements Management

2002 BIENNIAL SURVEY - 2002 RD&E Survey Results available now

NEW WEB CONTENT - Updated GTKs: Calendar

FEATURED iSTORE PRODUCT - 2000 Product Development Metrics Survey Results


CONFERENCES OF INTEREST - MRT Improving R&D Productivity, Brandworks University

WEBINARS OF INTEREST - Sopheon's Winning Practices for Product Development

TELEVISION EVENTS - Alexander Haig's World Business Review



GGI's next Biennial Product Development Metrics Survey will be conducted in 2004, beginning soon. We are now in the final planning stages. Please contact me at if you wish to participate as part of our early Beta-Test group to proof the survey. If you are receiving this RapidNews issue, you will also receive an invitation to participate in the survey, possibly several invitations. All participants will receive a complimentary copy of the detailed 30-40 page Executive Summary of the Survey results if they submit a completed survey.



CRC Press, the leading publisher of engineering handbooks, now has these handbooks available online and searchable. This subscription service, ENGnetBASE, is a valuable electronic library with 200 titles covering all engineering and technical disciplines. Whether you are doing design, research or other technical work, this engineering database could be a powerful resource to save you time and effort thumbing through several handbooks to find the right equation or graph. You can search the database by category, by single book or the entire database with specific search terms. You can also view any book's table of contents and browse any chapter.

To find out more about CRC Press' ENGnetBASE, go to

Requirements Management Software

Far too many projects wind up late and over budget, and to make matters worse, do not meet all of the original requirements. Meeting requirements sounds obvious, but as a project progresses and requirements change -- as a result of additional customer input, feedback from manufacturing, test or any other group, a change in overall direction, or poor initial requirements -- it becomes crucial to manage all of the requirements and to track changes. Changes in requirements causing scope creep might be revenue opportunities for some folks or extra cost for others. Whatever your situation, we wanted to make you aware of some of the existing offerings. Please note that we do not imply any recommendation or approval of these tools. This is a partial list only, and we encourage you to conduct a complete investigation before looking at any of them.

Besides modules within larger ERP systems (like SAP or Oracle), the following tools exist for requirements management.

CaliberRM from Borland. A collaborative, web-based requirements management system with requirements data recorded in a central repository.
DOORS/ERS (Dynamic Object Oriented Requirements System) from Telelogic. An information management and traceability tool where requirements are handled as discrete objects and can be tagged with an unlimited number of attributes.
RDD-100 (Requirements Driven Development) from Holagent Corp. A software suite with tools that allow the user to categorize and trace requirements, where each source document and the text is stored as a separate element.
Requirements Traceability Management (RTM) from Integrated Chipware, Inc. A tool that allows multiple users to work on the same requirements at the same time; able to capture graphical information as traceable requirements objects.
SLATE (System Level Automation Tool for Enterprises) by EDS. A requirements management tool that is integrated with FrameMaker and MSWord, built on top of the multi-user object oriented database, Versant.

A survey of 21 requirements management tools is presented by INCOSE's Tools Database Working Group, which lists the tools' compliance with 67 different capabilities/requirements. Links are provided to each tool vendor's web site as well as a detailed overview of requirements management technology. To see the tools survey, go to


2002 RD&E Survey - Resource & Capacity Management: Complete results from our 2002 Product Development Metrics Survey are now available, including our most detailed "RESULTS" report.

The survey focused this year on the following 5 areas of resource and capacity management:
- Loading the RD&E capacity pipeline,
- Providing capacity for RD&E activities,
- Balancing cross-functional resources (staffing ratios),
- Using systems, tools, & metrics to manage capacity, and
- RD&E metrics used in industry.

The 3 versions of the survey results reports that we offer for sale to the public are

1. 2002 SURVEY HIGHLIGHTS: A text-only report (65 pages),including the full text of all the results and analysis of the survey population analyzed as a whole,
2. 2002 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (116 pages, including a full set of graphics), and
3. 2002 SURVEY RESULTS: The most detailed report, complete with the composite results and "special cuts," where the survey population is segmented and analyzed in the following groups: Public vs. Private, Smaller vs. Larger, Process vs. Repetitive/Discrete vs. Job Shop, Higher Technology vs. Lower Technology, and More vs. Fewer Employees (223 pages).

These reports are available in the Market Research section of GGI's iStore ( The original survey questionnaire as well as a description of the survey (including survey focus and demographics, tables of contents for the 3 reports, and examples of key findings) can be found at the Survey Information page at or in the Market Research Reading Room at


Redesigned Home Page: Check out our redesigned home page. We have added graphics and have placed key items front and center for easy access. It has been a few years since GGI relaunched our home page.

GTK-Gateways To Knowledge: Your resource for industry and product development related information and contacts offers thousands of links to providers of technologies and services for line management functions. The main entrance to GTK can be found at:

One of our top 3 MEGA Gateways is the Calendar of Industry Events MEGA Gateway, a listing of links to Conferences, Seminars, Distance Learning Centers, Webinars, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated with approximately a dozen new seminars and conferences. If you are planning this year's training, check out the Calendar first. This free service for our readers is now front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway at:


Featured Item: GGI's iStore features one deeply discounted offering, which changes periodically. The current Featured Item is the "2000 Product Development Metrics Survey Results" (MR14).

The most detailed of our reports set, this 221-page report presents the complete results of GGI's 2000 Product Development Metrics Survey, which focused on metrics systems in use in industry as well as portfolio management. The report is organized in two sets of 5 sections, each of which contains factual observations, management analysis and a full set of graphics. This report, which analyzes the survey population of 122 respondents both as a whole and in segments, will provide you with detailed information on

1. R&D linkages to corporate strategy,
2. Portfolio management metrics,
3. Product selection metrics,
4. Product success metrics, and
5. Actual metrics in use in industry.

For each of the above chapters the report provides analysis of the data for the following segments: Public vs. Private; Smaller vs. Larger; Process vs. Repetitive/Discrete vs. Job Shop; Higher Technology vs. Lower Technology; and More vs. Fewer Employees. These segment analyses provide more to detail to allow you to compare your company to other similar companies.

This research is still valid and relevant, given the fact that the economy has not been in a state of high growth for the past few years. We have found consistency between the 2000 and 2002 surveys in areas where we could compare.

The price for the Results report has been dropped from $4,420.00 to $2,652.00, a deep discount of 40%. For more information or to purchase this valuable report, go to


Product Development Metrics Portfolios Seminar (PDMP)

Registration Seminar: GGI, in partnership with Management Roundtable of Waltham, MA is presenting the Product Development Metrics: Linked Portfolio Method (PDMP) seminar on April 29 and 30, 2004 at the Royal Sonesta Hotel in Cambridge, MA. The purpose of this two-day seminar is to create a set of metrics to manage R&D as a whole. Participants will walk out with a metrics portfolio suitable for implementation upon return to their company. More detailed information is available on GGI's web site:, or on the Management Roundtable site:

In-House Seminar: Bring the PDMP seminar on-site to your company for a focused and productive day-and-a-half workshop to develop your R&D metrics portfolio. The in-house seminar is tailored to your company's individual needs and allows your whole team to collaborate on a metrics strategy and implement it right away. For more information, including a detailed brochure, go to

Coursebook: The companion Coursebook is also available for purchase at the GGI iStore. The product number is S4 "Product Development Metrics Portfolios (PDMP) Coursebook" [279 pages]. The Coursebook outlines techniques and tools to help you size, assemble and implement a comprehensive collection of product development metrics. The book includes descriptions of infrastructures for corporate vs. project metrics and for proactive vs. predictive metrics. A superstructure of metrics in 10-12 areas is also described.

For more information on ordering this coursebook, go to GGI's iStore:


MRT Improving R&D Productivity Conference: Management Roundtable will hold its conference, "Improving R&D Productivity: How to Link Resource Management to Portfolio Process," on March 29-31, 2004 in Atlanta, GA. The conference focuses on how to leverage increasingly limited resources and ensure that priority projects are properly resourced. The conference features a full day of pre-conference workshops plus two days of presentations and case studies aimed at providing you with strategies and tools to assess and allocate resource capacity to boost productivity.

Brad Goldense will be giving a featured presentation, "Key Pipeline Practices Drive Effective Capacity" on Tuesday, March 30, 2004. The presentation focuses on seven practical best practices for pipeline management that improve capacity utilization and improve yield.

More information can be found at MRT's web site:

Brandworks University: Lindsay, Stone & Briggs will hold "Brandworks University" on May 25-26, 2004 in Madison, Wisconsin. Brandworks University is considered "the world's premier conference on branding." The conference theme is "How to have smarter, more successful new product launches." Attendance at the conference is by invitation only, and limited to 350 top U.S. marketing leaders.

Brad Goldense has been invited to speak at this year's Brandworks University. Brad's presentation, "Be Ready to Launch!" will cover the essential pre-commercialization processes and measurements to enable successful launch.

For more information, go to Lindsay, Stone & Briggs' web site:


Winning Practices for Product Development: This free, online seminar series is co-sponsored by Sopheon and the Society of Concurrent Product Development [SCPD]. These one-hour, online events feature experts and leading practitioners who will share process knowledge and practical advice about ways to improve your product development performance and results.

There are currently no scheduled webinars, but more are under development. Check back here next month for more information.

Past Webinars have been archived and are available online at


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available at:

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available at:

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available at:

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's website. To see the program, go to:

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.