GGI Legacy Site

We have a new look. Please see our new home page.


GGI RapidNews R&D Product Development eZine: Volume 4, Issue 9, September 8, 2003
GGI RapidNews is published approximately once a month.

In This Issue


BOOK REVIEW - Lean Strategies for Product Development

MANAGEMENT PRODUCTIVITY - Intellectual Property Metrics: 2003 Patent Scorecard

NEW BIENNIAL SURVEY - 2002 RD&E Survey Results available now

NEW WEB CONTENT - Updated GTKs: Calendar, Rapid Prototyping, Rapid Tooling, Virtual Reality

FEATURED iSTORE PRODUCT - 2000 Product Development Metrics Research Summary

RECENT PUBLICATIONS - Journal of Product Innovation Management Book Review


WEBINARS OF INTEREST - Sopheon's Winning Practices for Product Development

TELEVISION EVENTS - Alexander Haig's World Business Review



GGI's 2002 Product Development Metrics Survey was recently published The 2002 Survey focused on resource and capacity management practices and metrics.  Over the past 5 months, GGI has shared with RapidNews readers selected results from each section of the survey.  Last month focused on the fifth section, "RD&E Metrics Used in Industry."  We thought you might like to know a bit about the survey respondents, so this month we present a summary of survey demographics.  This month's survey data - demographics -  are summarized below.

- The 2002 Metrics survey was quantitative and targeted at advanced R&D practitioners, many of whom might have elected not to participate because their processes were not mature enough to complete the questionnaire.  As a result, one could say that the 83 respondents constituted a "self-selected sample" of advanced R&D practitioners.

- A net total of 9,677 surveys were distributed, and 83 valid responses were received, for a response rate of 0.9%.

- 61% of respondents were from public companies, 39% from private companies.

- Nearly one half of the respondents were from smaller firms with less than $100 million in sales revenue and less than 500 full-time employees.

- Almost two thirds of respondents described their company as performing "Repetitive Manufacturing" (65%), followed by "Process Manufacturing" (46%), "Job Shop" (38%), and "Discrete Manufacturing" (36%).  Many respondents claimed that three or more categories were present.

- Over 90% of respondent companies sell, develop and manufacture in North America.  About three quarters also sell globally.  Up to 48% of respondent companies also develop and/or manufacture in Europe, Asia, and the rest of the world.

- Over 905 of respondents were from general management or R&D management positions.

- Over 70% of the replies were from the following nine industries: aerospace, chemical, consumer products, durable goods, electronics, industrial products, medical products, and semiconductors.

The original survey questionnaire can be downloaded at Complete survey results are available for purchase at

GGI's next Product Development Metrics Survey will be conducted in 2004.  Please contact me at if you wish to participate.  All participants receive a complimentary copy of the Executive Summary of the Survey results.


Lean Strategies for Product Development: Achieving Breakthrough Performance in Bringing Products to Market,  by Clifford Fiore.  ASQ Quality Press.  2003, 1st edition. 86 pages.

We at GGI are not big fans of "lean" product development as we believe that the lean practices that work in operations do not stretch well into the more probabilistic environment of product development.  That being said, this concise readable book contains some useful information, particularly in Chapters 6 and 7 on modular design and platform design, and the summary chart in Appendix  B.  Choosing a strategy of modular, platform or custom design is an approach to product development that can help maximize reuse while minimizing development cycle time, cost and technical risk.  Having these different options can leverage your existing knowledge and gives customers choices ranging from a completely custom design (highest cost and longest schedule) to a totally reused design (lowest cost and shortest schedule).

Modular design is a product development approach based on the reuse of existing modules or subassemblies or possibly individual parts.  A tool called a "product breakdown structure" is used to break down the product into modules or parts in order to identify the reuse opportunities.  Once all of the parts are identified by part family, it is necessary to catalog information about the parts based on their attributes.  Consideration of factors such as scrap rate, cost, and quality drives the selection of preferred parts, which are those parts specifically promoted for reuse.  Reuse of modules and preferred parts results in product development cycle time and cost reductions.  This approach works well for products with subassemblies that can be easily interchanged, in a "plug and play" mode.  Other products, with more interdependency between components, are better served by a platform design approach.

The platform design approach is based on using a platform or baseline design in order to manage technical risk.  Several tools are used to manage risk.  The "technical requirements flow-down matrix" is a standardized approach to evaluate compliance of the baseline design with technical requirements for the new product.  The "product experience domain" is a tool (graphical or tabular) to identify areas of experience and of risk by comparing key parameters that characterize a product's performance, reliability and quality.  The final tool is the "component design compliance matrix," which identifies compliance or noncompliance with design requirements, and organizes action plans for addressing noncompliance.


Intellectual Property Metrics: 2003 Patent Scorecard

from""The Patent Scorecard: 2003", Technology Review,  Massachusetts Institute of Technology: Volume 106, Issue 4, May 2003, pages 59-62, and
"The Patent Scorecard 2002"  Technology Review,  Massachusetts Institute of Technology: Volume 105, Issue 4, May 2002, pages 75-77.

There are many ways to measure innovation. For a number of years Technology Review Magazine and CHI Research have collaborated to create the annual Patent Scorecard, which tracks the patenting activity of the top 150 companies in eight high-tech sectors.  The Patent Scorecard uses more than just patent numbers to rank the technological strength of a company, by considering the significance of the patents as well as other factors.  The metrics developed by Technology Review and CHI Research are:

- Technological Strength:  The number of U.S. patents multiplied by the Current Impact Index (see below).  This figure is the basis for the rankings.
- Number of Patents:  The number of U.S. patents awarded, excluding design and other special-case inventions.
- Current-Impact Index:  The number of times a company's U.S. patents from the previous five years are cited as prior art in the current year's patents.  A value of 1.0 represents average citation frequency.
- Science Linkage:  The average number of scientific references listed in a company's U.S. patents.  A higher number indicates a company closer to the cutting edge than its competitors with lower values.
- Technology Cycle Time:  The median age (in years) of the U.S. patents cited as prior art in a company's patents.  This indicates a firm's speed in turning leading-edge technology into intellectual property.

Despite the tough economy, patent awards continue to rise for many companies who aim to protect their intellectual property.  But the picture was a mixed one.  For the tenth straight year, IBM continues to lead not only the Computers sector, but the entire scorecard with a total of 3,334 patents awarded in 2002.  But this figure is down slightly (3%) from the  prior year.  Microsoft and Hewlett-Packard increased their patent awards by 21% and 42% respectively, compared to 2001. Each of the eight industries presented, aerospace, automotive, biotechnology/pharmaceuticals, chemicals, computers, electrical/electronics, semiconductors, and telecommunications, had a mixture of gains and losses in Technological Strength and Number of Patents compared to 2001.  Companies typically change in rankings from year to year, reflecting the dynamic nature of innovation.  Innovative companies must remain dynamic in the face of global competition by continuing to invest in R&D and then protecting their ideas.

The complete scorecard can be viewed here:


2002 RD&E Survey - Resource & Capacity Management: Complete results from our 2002 Product Development Metrics Survey are now available, including our most detailed "RESULTS" report.

The survey focused this year on the following 5 areas of resource and capacity management:
- Loading the RD&E capacity pipeline,
- Providing capacity for RD&E activities,
- Balancing cross-functional resources (staffing ratios),
- Using systems, tools, & metrics to manage capacity, and
- RD&E metrics used in industry.

The 3 versions of the survey results reports that we offer for sale to the public are

1. 2002 SURVEY HIGHLIGHTS: A text-only report (65 pages),including the full text of all the results and analysis of the survey population analyzed as a whole,
2. 2002 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (116 pages, including a full set of graphics), and
3. 2002 SURVEY RESULTS: The most detailed report, complete with the composite results and "special cuts," where the survey population is segmented and analyzed in the following groups: Public vs. Private, Smaller vs. Larger, Process vs. Repetitive/Discrete vs. Job Shop, Higher Technology vs. Lower Technology, and More vs. Fewer Employees (223 pages).

These reports are available in the Market Research section of GGI's iStore (  The original survey questionnaire as well as a description of the survey (including survey focus and demographics, tables of contents for the 3 reports, and examples of key findings) can be found at the Market Research Reading Room at


GTK-Gateways To Knowledge: Your resource for industry and product development related information and contacts offers thousands of links to providers of technologies and services for line management functions. The main entrance to GTK can be found at:

One of our top 3 MEGA Gateways is the Calendar of Industry Events MEGA Gateway, a listing of links to conferences, seminars and distance learning opportunities. We have just restructured the Calendar of Industry Events MEGA Gateway to include all educational opportunities in one Gateway by adding the following options: Webinars, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. Check out the redesigned Gateway with new graphics;  the Calendar of Industry Events MEGA Gateway is located at:

Another one of our top MEGA Gateways is the Technology Providers MEGA Gateway, which is a directory of hundreds of links organized by technical topic (hardware and software). The Technology Providers MEGA Gateway can be found at:

Rapid Prototyping:  This UPDATED Gateway offers links to over 30 companies that provide rapid prototyping machines.  Find it in the Technology Providers MEGA Gateway.  The URL is located at:

Fast Production Process/Rapid Tooling:  This UPDATED Gateway provides links to over 30 companies that specialize in equipment for fast production process and/or rapid tooling.  Find it in the Technology Providers MEGA Gateway.  The URL is located at:

Virtual Reality:  This UPDATED Gateway offers links to companies that specialize in virtual reality software.  Find it in the Technology Providers MEGA Gateway. The URL is located at:


Featured Item: GGI's iStore features one deeply discounted offering, which changes periodically. The current Featured Item is the "2000 Product Development Metrics Research Summary" (MR12).

This 96-page report presents the detailed results of GGI's 2000 Product Development Metrics Survey, which focused on metrics systems in use in industry as well as portfolio management. The report is organized in 5 sections, each of which contains factual observations, management analysis and a full set of graphics. This report, which analyzes the survey population of 122 respondents as a whole, will provide you with detailed information on

1.  R&D linkages to corporate strategy,
2.  Portfolio management metrics,
3.  Product selection metrics,
4.  Product success metrics, and
5.  Actual metrics in use in industry.

This research is still valid, given the fact that the economy has not been in a state of high growth for the past few years. We have found consistency between the 2000 and 2002 surveys in areas where we could compare.

The price for the report has been dropped from $1920.00 to $1152.00, a deep discount of 40%. For more information or to purchase this valuable report, go to

Journal of Product Innovation Management:  Brad Goldense was quoted in JPIM's May, 2003 issue (Volume 20, Number 3) in the book review section.  The book review featured Product Development Metrics Handbook:  What Every Manager Needs to Know about Measuring Product Development (Management Roundtable, 2001), which is a compilation of articles previously published by Management Roundtable.  The review mentions Brad's article in the book's  first section, "Metrics - The Experts Speak," on the subject of predictive product development metrics and linking new versus active products.


PLM 2003:  Worldwide Business Research will hold its product life cycle management event, PLM 2003, on September 16-17 in Scottsdale, AZ.  The conference is geared toward executives in all functional areas of product life cycle management and will emphasize minimizing product cost and maximizing life cycle value. Companies giving presentations include Deere & Company, Lam Research, Boeing, Lockheed Martin, Sun Microsystems, Agilent Technologies, Hewlett-Packard, and Dell.  The conference also includes one day of pre-conference sessions on Monday, September 15, focusing on benchmarking and performance measures to identify key performance indicators.

Brad Goldense will be speaking on the subject of "Benchmarking Resource and Capacity Management Practices in R&D and Product Development" and is moderating two days of the 3-day conference.

For more information, go to WBR's web site:

PDMA International Conference:  PDMA's Annual International Conference will be held October 4-8, 2003 at the Boston Marriot Copley. The conference theme is The Business of Product Development:  People, Process and Technology Across the Life Cycle and features keynote speakers Knight Kiplinger and Peter Senge. The conference will focus on successful product development and product life cycle management, with an emphasis on how-to's and new techniques to apply immediately to your competitive advantage.  Three conference tracks are featured: People, Process and Technology.

Brad Goldense is part of the conference planning team, is the track chair for the Process Track, and will give an Executive Presentation on the subject of Industry Best Practices for Product Life Cycle Management.  Other Executive Presenters include Dr. Robert Cooper.

More information is available at PDMA's web site:

MRT 8th Annual Metrics Conference:  Management Roundtable will hold its 8th annual conference, "Product Development and R&D Metrics:  Quantifying Innovation, Portfolio Value, and Resource Capacity," on November 3-6, 2003 in Chicago, IL.  The conference brings together leading metrics experts and advanced industry practitioners to explore the latest approaches and methods for using performance measurement systems to manage new product development activities.  The conference features keynote addresses, case studies, expert clinics, pre/post-conference workshops, and Q&A and networking sessions.

Brad Goldense will be facilitating two expert clinic sessions on Tuesday, November 4 on "Proactive and Predictive Measurements."  Brad will also conduct a post-conference workshop, "Product Development Metrics Portfolios," on Thursday, November 6.

More information is available at MRT's web site:

IQPC Conference:  IQPC's Conference on Collaborative Product Development will be held on December 8-10, 2003 in Scottsdale, AZ.  The focus of the conference is integrating partners, suppliers and customers to save money, streamline processes, and drive innovation.  The sessions will explore the strategic thinking, infrastructure, and working practices that lead to superior and sustainable partnerships, products, and profits.

Brad Goldense will be delivering the keynote presentation, "Unlock Corporate Practices to Improve Innovation through Collaboration" on Tuesday, December 9.  Brad will also be conducting a pre-conference workshop, "Measuring Product Development Effectiveness" on Monday, December 8.

More information will be available soon on IQPC's web site:


Winning Practices for Product Development: This free, online seminar series is co-sponsored by Sopheon and the Society of Concurrent Product Development [SCPD].  These one-hour, online events feature experts and leading practitioners who will share process knowledge and practical advice about ways to improve your product development performance and results.

Sopheon and SCPD are currently in the process of planning the fall Webinar series. Your input on potential topics is requested at the link listed below. Past Webinars have been archived and are available online by following this link:


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available at:

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available at:

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available at:

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's website. To see the program, go to:

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.