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GGI RapidNews R&D Product Development eZine: Volume 9, Issue 11 - December 29, 2008
GGI RapidNews is published approximately once a month.


In This Issue



MANAGEMENT PRODUCTIVITY -Spring 2009 Intellectual Property Public Auction

BOOK REVIEW - Intellectual Property:  Valuation, Exploitation and Infringement Damages

GGI 9th METRICS SUMMIT - April 28-30, 2009 - Metro Boston - Early Bird

GGI 2008 BIENNIAL SURVEY - Results Released May 15, 2008









The RN Editors would like to wish our readers a Happy New Year!   This is RN's 10th year!  We are looking forward to delivering a value-added publication to you.


Excerpted from The Kiplinger Letter:  Forecasts For Management Decisionmaking, by Knight Kiplinger and The Kiplinger Washington Editors, The Kiplinger Washington Editors Inc., 1729 H St. NW, Washington, DC   20006-3938, December 19, 2008, ISSN 1528-7130.

"Although the quality of U.S. research leads the world, the gap is narrowing.  Four governments spend a bigger share of their GDP on R&D; Israel, Japan, Finland and South  Korea.  Others, including India, Taiwan, Singapore and Brazil, are determined to buff up their research  muscle.  China plans to  raise its spending from 1.4% of GDP to 2.5% by 2020.  Current U.S. spending  equals 2.6% of GDP.

About two-thirds of U.S. scientific research is privately funded, however, together, public and private U.S. research make up 30% of the world total.
Look for the U.S. to retain command of the field in several key areas:  Biotechnology and health sciences plus green technology.  But China is coming fast in nanotechnology and Taiwan, Japan  and South Korea  are also spending big on it.  Public subsidies will give the European Union the edge in space launches, flight gear and airplane construction. Computer chips keep moving to Asia and its huge demand."

RN Editor Note:  The Letter cited above is the original letter, the longest continually published letter in the United States, which first started coming out in 1923. It is four pages weekly.  It is on the must read each week list for many Washington decisionmakers.  Over the years, a number of other Letters were introduced.  Kiplinger  now offers a number of value-added publications and services for business and personal use.

MANAGEMENT PRODUCTIVITY - Spring 2009 Intellectual Property Public Auction

Intellectual Property pioneer Ocean Tomo will conduct its seventh Live IP Auction this March in San Francisco. RN Editors have been doing our best to keep our readership appraised of this emerging market for the exchange of intellectual property amidst many important things happening in Strategy, R&D, and Product Development.

Ocean Tomo's IP Auctions began as semi-annual events in the USA 3-4 years ago, and are now quarterly events spread across the globe.  The number of categories of IP that can be exchanged through their auctions are increasing rapidly.

  • Computer Systems & Software
  • Digital Music & Video
  • Digital Rights Management
  • e-Commerce & Web Services
  • Insurance & Financial Services
  • Integrated Advertising
  • Integrated Circuits & Semiconductors
  • Integration Technology
  • Interactive Media / Touch-Screen Interface Technology
  • Interactive TV & VOD
  • Location Based Technologies
  • Memory & Data Storage
  • Online & Mobile Commerce
  • RFID & Barcode Technology
  • Social Networking & Web 2.0
  • Streaming Video
  • User Interface Technology
  • Voice-Recognition Technology
  • Wireless/Network Communications

For more information, please visit the Ocean Tomo Spring 2009 Auction web site.  The deadline to submit IP for auction was December 22, 2008, but it still may be possible to squeeze in an IP item for sale.  Anyone interested in buying IP may view the Bidding Procedures for this auction.

There are two additional auctions currently scheduled.  The Summer 2009 Auction will be June 11-12 in Hong Kong.  The Fall 2009 Auction will be November 3-4 in Paris.

RN Editor Note:  The Book Review this month [directly below] discusses a book that makes a case that 80% of the value of corporations is in intellectual property.  Ocean Tomo's Auctions are one of many first steps being taken across industry this decade to monetize the value of intellectual property.

BOOK REVIEW - Intellectual Property:  Valuation, Exploitation and Infringement Damages

Intellectual Property:  Valuation, Exploitation and Infringement Damages - 2008 Cumulative Supplement, by Russell L. Parr and Gordon V. Smith, Copyright 2008, John Wiley & Sons, Inc., Hoboken, New Jersey, USA, 177 Pages, ISBN 978--0-471-68323-0; ISBN 978-0-470-13579-2 (supplement).

Parr and Smith have written a number of books on the subject, together and independently.  This "supplement" book selects chapters from their earlier works where the environment and practices have changed such that the prior work needs augmenting.  But, the book is written in a style that it stands on its own and one can consume it without being familiar with the prior work.  A strong point of the book is it "cherry picks the topics that active practitioners need to be keeping up with."

As the IP body of knowledge is large, the areas that are discussed are disparate.  Each chapter stands on its own, for the most part.  Listing the chapters is perhaps the best way to convey the content of the book.

*  Intellectual Property Landscape
*  US Congress Flirts With Disaster [Patents]
*  Rights of Privacy, Publicity, and Celebrity Persona
*  The Magnitude and Meaning of Royalty Misreporting
*  Intellectual Property Audit and Management
*  Risk-Adjusted Cash Flows
*  Dealing with Risk and Uncertainty In IP Valuation and Exploitation

This book is brief in size and style and is paperback, but it is content packed.  The two Risk-based chapters are highly mathematical, almost text-book like, but the rest of the book is a fairly easy and quick read.  For professionals directly involved in IP, this is probably a must buy book if you don't want to miss a trick.  For managers and leaders whose profession involves IP, the facts and messages in this book are current and are communicated well.   It is not a history lesson.  And, one pays more for current information.  This book is not inexpensive, especially at 177 pages.

For more information about Intellectual Property:  Valuation, Exploitation and Infringement Damages - 2008 Cumulative Supplement  or to order a copy of the book, please go to our Book Store.  Your first click goes to library wing of our book store where the book is located.  Then, click on the book and you will see its listing on

GGI 9th METRICS SUMMIT - April 28-30, 2008 - Early Bird Rates

The ability of officers, managers, and key professionals to direct and make their organizations productive through metrics and measures is the focus of the ninth Product Development Metrics Summit to be held April 28-30, 2009 in metro Boston.

The Metrics Summit is a series of 3 seminars, focused on 3 major areas of importance to R&D executives and managers. Download a Brochure. Download a Summit At-A-Glance.

The first seminar (Measuring Product Development II (MPDII) - April 28) is focused on the issues that top management has to deal with that are a bit squishy and hard to quantify.  The topics span the subjects of setting hurdle rates, assessing risk and complexity, tradeoff analysis, measuring capacity, and assessing overall financial performance. Click to view the MPDII Abstract or to download the MPDII Table of Contents.

The second seminar (Proactive and Predictive R&D Metrics (PPRD) - April 29 AM) is focused on the three different stages of developing early, predictive metrics that will enable managers to foresee issues on the horizon or to know that success is in front of them.  GGI was the first company to differentiate proactive from predictive metrics in the 1990s which then spawned further exploration of that management science. Click to view the PPRD Abstract or to download the PPRD Table of Contents.

The third seminar, is more accurately a Workshop (Product Development Metrics Portfolios (PDMP) - April 29 PM and April 30).  From start to completion, participants work in groups to develop "a set of measures suitable for measuring the entire organization and the activities within it."  The course book is largely a compendium of hundreds of measures for R&D organizations across all categories of measures.   The scorecard each group will create will contain a comprehensive set of measures for the R&D organization as a whole at the top officer level.  This portfolio of metrics will be suitable to pass the necessary metrics to the CEO that are needed by the corporation.  This portfolio of metrics will be suitable to consistently measure projects, and the functional and technical organizations that perform the projects. Improvement measures will also be addressed.  Click to view the PDMP Abstract or to download the PDMP Table of Contents. The US Patent & Trademark Office granted a trademark to GGI in January 2007 for our Linked Metrics Portfolio® framework which is used during the PDMP seminar.  Our framework results in a set of metrics that span multiple organization levels and remain integrated. 

Our overall approach to the Summit is geared to top-level professionals that manage entire organizations, departments, budgets, and senior program management executives.  Numerous companies have brought teams of officers ranging from three to ten in size in the quest to develop a set of metrics they can all agree to for R&D and product development.  When one or two persons come from a company, we create multi-company groups either based on industry type or the similarity of the corporate R&D strategies -- Innovators, Platform-Derivative, Extenders, etc.  Individuals have a slightly different experience than do company teams, but all leave with a set of metrics suitable for measuring the R&D organization as a whole.

If you wish, please view a list of Companies who have participated in prior GGI Summits. We are sincerely grateful to our Summit alumni that have provided us with a testimonial:  September 2005 Testimonial, December 2005 Testimonial, March 2006 Testimonial, September 2006 Testimonial, March 2007 Testimonial, August 2007 Testimonial, January 2008 Testimonial, and June 2008  Testimonial posted on the current Metrics Summit home page.

The Summit will be led by Bradford L. Goldense, NPDP, CMfgE, CPIM, CCP a renowned expert on both R&D metrics and rapid product development, supported by others from the GGI Team.

We offer significant price reductions to companies that bring teams of three or more people, $225 per person.  Early Bird Rates, which are effective through the close of business Pacific Time on Friday February 27, save individuals $200 per person and over $400 per person for members of company teams.

Reserve your place today - space is limited. Visit us online to Register.
Our location is convenient from either Boston-Logan or Providence-Green [great rates] airport. Mention GGI's Summit when you call the hotel. This newly upgraded Sheraton Conference Facility is completely wi-fi, has all amenities, a great walking trail, and boasts a five star chef.  For more information about the conference hotel, alternative hotel accommodations, transportation, restaurants, and other area information, please visit the I'm Already Registered web site.

GGI 2008 BIENNIAL SURVEY - Results Released May 15, 2008

The 2008 Biennial Survey theme was "Tangible Innovation."  Much is said and written about the "perceived to be somewhat soft" topic of innovation.  GGI's research focused on selected aspects of the innovation body of knowledge that are tangible and can be actively managed by companies and their executives.  We also dedicated one question to refresh our ongoing research of the past decade on the usage of R&D and product development metrics and analytics by industrial and high tech companies.  Thank you to the 209 people who responded for their companies in our biennial primary research project of North American industry.

The major subject areas we researched are:

Innovation Environment
Innovation Processes
Innovation Identity
Innovation Tools
Top Metrics Used By Corporations For R&D-Product Development

Industry Week has recently published the "Top 10 Metrics In 2008" and contrasted them to our research from 1998 to identify the changes during the past decade.  McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, Pepsico, JDS Uniphase, Shure, Curtiss Wright Flight Systems, and Datacard are representative of companies that use market research from GGI.

For more information please visit our 2008 Biennial Survey web site.  Here you can find our Research Description, Survey Questionnaire, Product Description, Product Brochure, and Tables Of Contents for the reports we publish.

We have two published reports available that address each question of the research across the population of respondents.  MR42 is entitled "Summary" and includes text and full color graphics for each question.  MR41 is entitled "Highlights" and includes just the text portions of MR42.  All reports are available in hard copy, or electronic.pdf format for posting on company intranets, in the Primary Research section of The Wisdom iStore.



Discounted Item: Periodically, GGI  features one item that we discount 40%. We are now offering our 2004 Survey Summary Report, MR32c, in pdf format.

2004 Survey Summary [Electronic Copy - Corporate License],  Goldense Group, Inc., Needham, MA, USA, $715.00 [List Price $1,192.00]

This primary research focused on the following five areas of product selection and intellectual property management:

   * Product Selection Process
   * Product Selection Tools
   * IP Management Process
   * IP Management Tools
   * Top Corporate Metrics Used in Industry RD&E

GGI's Featured Item changes approximately every other month and is always offered at 40% discount. To order this material, please go to GGI's Featured Item on the GGI Home Page or find this item in the Primary Research section of The Wisdom iStore.


There are no new listings this month.


2004 Product Development Metrics Survey

The 2004 Biennial Survey focused on the following five areas of product selection and IP management:

   * Product Selection Process
   * Product Selection Tools
   * IP Management Process
   * IP Management Tools
   * Top Corporate Metrics Used in Industry RD&E

Selected 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN Archives through our home page.

Three published versions of the results are available, in hard copy or .pdf format.  There were 202 respondent companies.

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), includes the full text of all the results with analysis of the survey population analyzed as a whole.

2. 2004 SURVEY SUMMARY: A text and graphics report (149 pages), includes the full text and graphed answers of all the results with analysis of the survey population analyzed as a whole.

3. 2004 SURVEY RESULTS:  This report contains everything in the SUMMARY report described above PLUS it contains five different cross-sections of the survey data contrasting Public vs Private, High Tech vs Low Tech, Big vs Small Revenues, Large Number of Employees vs Few Employees, and Process vs Repetitive vs Discrete vs Job Shop.   A text and graphics report (313 pages), includes the full text and graphed answers of all the results with analysis of the survey population analyzed as a whole.

These reports are available in the Primary Research Section of The Wisdom iStore.

2002, 2000, 1998 Product Development Metrics Survey: Information about the purpose and focus of prior surveys may be found in our Biennial Survey Home Page



GGI's Calendar of Industry Events contains up-to-date listings and links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate  Universities.

The categories of conferences, seminars, and distance learning are further organized into focused subject areas:
  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. The Conferences section may be especially useful.



GTK- Gateway to Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:



Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review, to discuss technology and product development. Streaming video of these programs, which originally aired  on PBS, ABC, NBC and CBS, is available.

  • May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes)
  • December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC September 29, 2002 In-Studio with Alexander Haig (22.5 minutes)
  • August 4, 2002 On-Location at GGI (3.5 minutes), On-Location Field Report

For more information, please visit the GGI On TV web site.



GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.