Business Strategy
Directed
the development of a corporate company-wide strategic business
plan for a $1 billion manufacturer of plastics and specialty
chemicals.
Directed
the development of a corporate company-wide strategic business
plan for an $800 million manufacturer of electronic components.
Advised
a globally-known brand company on product line management
regarding expanding its product line from high-end markets
to also include mass-merchandisers. To avoid brand dilution,
product architecture, design, and packaging all needed changing.
Developed
the sales and marketing strategy for a plastics manufacturer.
The company moved away from declining markets which were moving
off-shore and into new high-tech growth markets by leveraging
their core competencies of plastics injection molding and
insertion molding manufacturing.
Developed
the sales and marketing strategy for a contract manufacturing
company that primarily serviced the shoe industry. The company
diversified into seven new markets which leveraged their core
competencies of die-cutting, stamping, and embossing. A 25%
increase in both revenues and profits was realized within
a six month period and has been sustained for several years
now.
Assisted
a consumer electronics company in developing an approach to
join into a partnership-like agreement with a nationwide retailer
that involved both carrying the manufacturer's product lines
and locating employees directly at the retailer's store locations
to service in-store customers.
Participated
in the acquisition of a Denver-based building automation company.
Developed the five-year business, sales, and financing plans.
Negotiated equity buy-out agreements with company principals
and legal counsel.
Directed
the development of department and/or function strategic business
plans numerous times. Business areas include Marketing, R&D,
Product Development, Manufacturing, Finance, and Human Resources.