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Volume 5, Issue 8- September 16, 2004
GGI RapidNews is published approximately once a
month.
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In This Issue
2004 METRICS SURVEY
BOOK REVIEW - Why Not?
MANAGEMENT PRODUCTIVITY - APQC R&D
Productivity Benchmarking Study
MANAGEMENT PRODUCTIVITY - Axiomatic
Design
FEATURED iSTORE PRODUCT - Usage of
Best PLM Practices: State of the Industry [Presentation Slides]
2002 BIENNIAL SURVEY - 2002 RD&E
Survey Results available now
NEW WEB CONTENT - Updated Calendar
CONFERENCES OF INTEREST - MRT Metrics
WEBINARS OF INTEREST - Sopheon's Winning
Practices for Product Development, IDe Webinar
TELEVISION EVENTS - Alexander Haig's
World Business Review
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NEWS & NOTES
2004 BIENNIAL METRICS SURVEY
GGI's 2004 Biennial Product Development Metrics Survey is
now in the analysis phase. Thank you to all of you who completed
the survey. We received 208 surveys in total, and after eliminating
duplicates within companies and invalid surveys there was
a total of 202 valid surveys.
The survey response rate was exactly 5%. This survey population
together with the response rate is statistically strong! Sixty-nine
percent of survey respondents were from Public Companies,
and 31% from Private Companies. In terms of types of companies,
there were 65% from Industry, 29% considered Hi-Tech and 6%
from the Services sector. We are already seeing some very
interesting results. The first of its kind research of the
Intellectual Property Decision Process is showing how different
this decision making is from portfolio decision making, even
though it too is a portfolio.
All participants will soon receive an acknowledgement letter
confirming we received your survey. Any survey respondents
who do not receive an acknowledgement letter from us by September
30 should contact Richard James at rjj@goldensegroupinc.com
or 781-444-5400, x201. Although we did have several duplicate
surveys, be assured that if you sent in a completed survey,
you will receive a copy of the Executive Summary of the results
in the October time frame.
BOOK REVIEW
Why Not? How to Use Everyday Ingenuity to Solve Problems
Big and Small, by Barry Nalebuff and Ian Ayres. Harvard Business
School Press. 2003, 1st edition. 256 pages.
Generating innovative ideas could be as simple as asking
"why not?" according to authors Nalebuff and Ayres,
both professors at Yale University. This book offers simple
techniques for creating new solutions to existing problems
and for applying existing solutions to new problems. The authors
remind us not to rely only on high-tech breakthroughs, but
to look at "everyday ingenuity" as a source of ideas.
They suggest the following four questions as tools for innovation.
1. What would Croesus do? Croesus was an extremely wealthy
king of ancient Turkey whose name is synonymous with wealth.
In other words imagine solutions where cost is no object.
These may lead to more practical solutions.
2. Why don't you feel my pain? This "internalization"
questions leads to solutions with incentives that allow all
parties to feel the impact of their decisions on each other,
rather than, for example, actions that benefit a seller but
hurt the consumer.
3. Where else would it work? This "translation"
question poses the challenge to find a different context for
an existing solution, in order to solve a new or previously
unnoticed problem.
4. Would flipping it work? This "symmetry" question
involves reversing each component of an existing solution
to generate new solutions to other problems.
MANAGEMENT PRODUCTIVITY
APQC R&D Productivity Benchmarking Study
The American Productivity & Quality Center (APQC) is
conducting a consortium research and benchmarking study, entitled
"Measuring R&D Productivity." Goldense Group,
Inc. [GGI] is Subject Matter Expert for this study. This study
breaks new ground in understanding the drivers of R&D
productivity. Fifteen global sponsors from four continents
will benchmark five best practice companies on two continents
after a rigorous screening process.
The APQC consortium benchmarking study addresses the following
three areas:
1. Identify the areas where improved attention, knowledge,
and education would lead to higher R&D productivity. [What
are the key areas for best practice?]
2. Use measurement to increase visibility and awareness,
which in turn will facilitate enhanced performance in R&D.
[What are the measures for these areas?]
3. Determine effective change management activities to support
the realization of improved R&D productivity. [How did
the best practice companies achieve their practices?]
The kickoff meeting took place on July 20, 2004, and the
study will be conducted with site visits during October, 2004.
The Knowledge Transfer Session occurs in early December. Results
remain confidential for 3 to 4 months and then will be available
for purchase in February 2005 through the APQC web site.
For information about this study, go to http://www.goldensegroupinc.com/apqc.shtml.
For general information about APQC, go to http://www.apqc.org.
For general information about Goldense Group, Inc., go to
http://www.goldensegroupinc.com.
MANAGEMENT PRODUCTIVITY
Axiomatic Design
Can the product design process can be repeatable? Creators
of the axiomatic design process believe that by applying a
set of axioms or patterns of successful design, companies
will consistently come up with the best solutions to customer
needs.
These design axioms emerged in the late 1980s and were described
in the 1990 book, The Principles of Design, by MIT Professor
Nam P. Suh (Oxford University Press). Software tools were
then developed by Axiomatic Design Solutions, Inc. (ADSI)
to facilitate the implementation of the axiomatic design process.
Axiomatic design is a scientific approach to product design
that seeks to decouple design components and make direct links
between customer needs, functional requirements and design
parameters. The axiomatic design process connects customer
needs to design parameters through a large matrix, which during
a recent demonstration reminded us of a large QFD matrix,
that records design decisions and rationale.
The axiomatic design process helps to increase the reliability
of the product development process and to shorten it by reducing
or eliminating redesign. Axiomatic design process technology
was awarded Industry Week's Technology of the Year award in
1999, and earlier this year ADSI signed an agreement to provide
training and technology transfer with matching funds from
NIST-sponsored Massachusetts Manufacturing Extension Partnership
(MassMEP).
ADSI is conducting a 3-day seminar on axiomatic design process
in Waltham, MA, beginning September 28, 2004. NIST/MassMEP
funding will match firms' investments in this lean design
process training. For more information, go to MassMEP's web
site at http://www.massmep.org
or ADSI's site at http://www.axiomaticdesign.com/events/default.asp.
FEATURED GGI iSTORE PRODUCTS
Featured Item: GGI's iStore features one deeply discounted
offering, which changes periodically. The current Featured
Item is "Usage of Best PLM Practices: State of the Industry
[Presentation Slides]" (T38).
This Keynote/Featured Presentation, from the 2003 PDMA Conference
last fall, provides a definition of current industry practices
for the eight processes that have emerged in the past five
years as Best Practices for Product Lifecycle Management (PLM).
The presentation is based on results of three research surveys
and case studies of North American companies. Numerous graphical
examples and detailed descriptions are provided for each of
the eight Best PLM Practices that span the following key areas
across the entire product life cycle:
* Ideation and Concept Management
* Product Selection
* Intellectual Property Management
* Resource & Capacity Management
* Portfolio Management
* Product Obsolescence Management
Detailed case study and research results as well as a detailed
definition of the best practices are presented in each area.
Overall benefits are also discussed. This presentation puts
you on top of the most current Best Practices for PLM that
can help drive your company to better customer satisfaction,
higher profits, time savings, and ultimately greater success.
The price for the presentation, "Usage of Best PLM Practices:
State of the Industry," has been dropped from $330.00
to $198.00, a deep discount of 40%. For more information or
to purchase this valuable report, go to
http://www.goldensegroupinc.com/cgi/catalog.cgi?display_promo.
2002 BIENNIAL SURVEY
2002 RD&E Survey - Resource & Capacity Management:
Complete results from our 2002 Product Development Metrics
Survey are available, including our most detailed "RESULTS"
report. The RESULTS report is the only version published that
contains cross-population cuts of the data, in addition to
analysis of the survey population as a whole.
The 2002 Survey focused on the following 5 areas of resource
and capacity management:
- Loading the RD&E capacity pipeline,
- Providing capacity for RD&E activities,
- Balancing cross-functional resources (staffing ratios),
- Using systems, tools, & metrics to manage capacity,
and
- RD&E metrics used in industry.
The 3 versions of the 2002 Survey results reports that we
offer for sale to the public are:
1. 2002 SURVEY HIGHLIGHTS: A text-only report (65 pages),including
the full text of all the results and analysis of the survey
population analyzed as a whole,
2. 2002 SURVEY SUMMARY: A report of composite results, where
the survey respondents are analyzed as a whole (116 pages,
including a full set of graphics), and
3. 2002 SURVEY RESULTS: The most detailed report, complete
with the composite results and "special cuts," where
the survey population is segmented and analyzed in the following
groups: Public vs. Private, Smaller vs. Larger, Process vs.
Repetitive/Discrete vs. Job Shop, Higher Technology vs. Lower
Technology, and More vs. Fewer Employees (223 pages).
These reports are available in the Market Research section of GGI's iStore
(http://www.goldensegroupinc.com/iStore/store.html).
The original survey questionnaire as well as a description of the survey (including
survey focus and demographics, tables of contents for the 3 reports, and examples
of key findings) can be found at the Survey Information page at http://www.goldensegroupinc.com/biennial.shtml
or in the Market Research Reading Room at http://www.goldensegroupinc.com/readmarket.shtml.
McKinsey & Company, Texas Instruments, Rockwell, and
Datacard are representative of companies that purchase market
research from GGI.
NEW WEB CONTENT
GTK-Gateways To Knowledge: Your resource for industry and
product development related information and contacts offers
thousands of links to providers of technologies and services
for line management functions. The main entrance to GTK can
be found at:
http://www.goldensegroupinc.com/gateway/index.shtml
Calendar of Industry Events MEGA Gateway is one of our top
3 MEGA Gateways. It contains a listing of links to Conferences,
Seminars, Distance Learning Centers, Webinars, Colleges &
Universities, Executive Education, and Corporate-Sponsored
Universities. The calendar has just been updated with many
of the events being held in fall and winter 2004. If you are
looking for a conference or other learning opportunity, check
out the Calendar first. This free service for our readers
is now front and center on GGI's Home Page. Or, go directly
to the Calendar of Industry Events MEGA Gateway at:
http://www.goldensegroupinc.com/gateway/calendar2.shtml
CONFERENCES OF INTEREST
MRT 9th Annual Metrics Conference: Management Roundtable
will hold its 9th annual conference, "Product Development
and R&D Metrics: Metrics from Ideation to Commercialization,"
on September 28-30, 2004 in Chicago, IL. The conference will
examine how leading metrics experts and advanced industry
practitioners are deploying metrics further upstream to capture
new product ideas faster and speed innovation efforts. The
conference features keynote addresses, case studies, pre-conference
workshops, and facilitated Q&A and networking sessions.
This year's conference co-chairs are GGI's Bradford L. Goldense
and Tom Kuczmarski, President of Kuczmarski & Associates.
Keynote speakers are Tom Kuczmarski and Larraine Segil, Partner
at Vantage Partners.
GGI's 2004 Product Development Metrics Survey will be made
public for the first time as a featured presentation on Thursday,
September 30. Brad Goldense will also conduct a full-day,
pre-conference workshop on Tuesday, September 28 on "Product
Development Metrics Portfolios." The seminar teaches
and applies GGI's Linked Metrics Portfolio(TM) Method, a strong
alternative to Scorecards for R&D and Product Development.
More information is available at MRT's web site: http://www.roundtable.com/Event_Center/MET04/MET04.html
WEBINARS OF INTEREST
Winning Practices for Product Development: This free, online
seminar series is sponsored by Sopheon. These one-hour, online
events feature experts and leading practitioners who will
share process knowledge and practical advice about ways to
improve your product development performance and results.
There are currently two webinars scheduled.
9 September - (8:30 am Pacific/11:30 am Eastern/16:30 UK)
- Managing Breakthrough Innovation: The Good, The Bad And
The Ugly, presented by Gina O'Connor PhD, Associate Professor
at Rensselaer Polytechnic Institute
28 September - (8:30 am Pacific/11:30 am Eastern/16:30 UK)
- Outstanding corporate Innovators: A Bird's-Eye View of Winning
Companies, presented by Douglas G. Boike PhD, President of
Triad consulting
For more information on these webinars, or to look at the
archive of past webinars, go to http://www.sopheon.com/events_onlineseminars.asp.
IDe Webinars: IDe is presenting a series of webinars designed
to help general managers and IT executives understand how
to automate the management of strategic initiatives. These
on-line events feature industry leaders and experts in product
development initiatives who will share best practices for
managing projects, portfolios, resources, and ideas to drive
revenue growth.
There is currently one webinar scheduled.
16 September - (11:30 AM to 1:00 PM Eastern time) - How Do
Corporate and Product Development Projects Coexist?, presented
by Mark Kleinle, Director of Process Improvement at Shure
Incorporated.
For more information or to register, go to
http://www.ide.com/Webinars/ShureWebinar16September2004.htm
TELEVISION EVENTS
Alexander Haig's World Business Review: Brad Goldense has
made several appearances on Alexander Haig's World Business
Review in the past year. Streaming video is available for
all shows, which aired on August 4, September 29 and December
15, 2002 and on May 20, 2003. See below for details.
May 20, 2003 Broadcast of September 29th In-Studio with Alexander
Haig (22.5 minutes): Streaming video for this segment is available
at: http://www.goldensegroupinc.com/ggiontv.shtml#wbr5
December 15, 2002 In-Studio with Alexander Haig (7.5 minutes)
on CNBC paid programming: Streaming video for this segment
is available at: http://www.goldensegroupinc.com/ggiontv.shtml#wbr3
September 29, 2002 In-Studio with Alexander Haig (22.5 minutes):
Streaming video for this segment (as well as the entire 30-minute
show) is available at: http://www.goldensegroupinc.com/ggiontv.shtml#wbr2
August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location
field report is available in streaming video on GGI's website.
To see the program, go to: http://www.goldensegroupinc.com/ggiontv.shtml#wbr1
The web page includes links to download a streaming video
player, if you do not currently have one installed on your
computer.
For more information on any of Brad's appearances on television,
go to:
http://www.goldensegroupinc.com/ggiontv.shtml.
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GGI RapidNews is an e-mail publication from Goldense Group,
Inc (GGI). Its subject matter includes survey findings, company
news, book and article reviews, key industry conferences and
R&D information of interest to clients and associates. Please send communications to rn(at)goldensegroupinc.com.
Thank you.
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