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Volume 4, Issue 1, January 10, 2002
GGI RapidNews is published approximately once a month.
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In This Issue
NEWS AND NOTES - Happy New Year 2003
BOOK REVIEW - 60 Trends in 60 Minutes (part two of three)
MANAGEMENT PRODUCTIVITY - R&D Funding
NEW BIENNIAL SURVEY - 2002 RD&E Survey Results available
soon
TELEVISION EVENT - Alexander Haig's World Business Review
NEW WEB CONTENT - New GTKs - ISO 9000 and Logistics Services,
Updated Calendar
NEW I-STORE ITEMS - New Articles and Technical Papers
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NEWS AND NOTES
New Year 2003 Wishes: The staff here at GGI wishes all of
you a very happy and healthy new year. We extend
to you our wishes for a prosperous and fulfilling 2003 in
all of your pursuits.
BOOK REVIEW
60 Trends in 60 Minutes, by Sam Hill. John Wiley & Sons;
August, 2002, 1st edition. 282 pages.
Marketing guru Sam Hill explains the trends that will have
the biggest effects on marketing, brand management and
product development. This book will help you to move from
merely observing trends to understanding and profiting
from them, through trend analysis. Trend analysis "means
systematically dismantling a trend to understand what is
behind it, why it is or isn't important, how it will manifest
itself in the day-to-day world, and when it will break into
the mainstream." The book also describes the "Trendblasting"
process, a workshop to get at the heart of a trend and
develop opportunities rapidly.
Trends from this book will be presented in three installments.
This month's trends fall into the categories of "Social
trends" and "Consumer trends."
60 Trends, Part Two:
Social trends
1. Polytheism: Only 20 percent of Americans attend church
regularly
2. Post-nuclear families: Five million households are unmarried
couples
3. Retribing: People are forming new, nontraditional communities
of common interests
4. The trust deficit: Only 12 percent of Americans trust the
evening news
5. Driving the SUV to the recycling center: We're using more,
not less, energy
6. The never-ending traffic jam: Drivers in LA spend 56 hours
a year in traffic jams
7. You talking to me? Each person makes eight phone calls
a day
8. Instant polling: Technology is making polling faster
9. Lawyers, Guns, and Money: Civil cases up a third since
1984
10. Screw you very much: 89 percent of Americans think rudeness
is a problem
Consumer trends
1. Peter-Panism: 10 percent of health club members are over
55
2. Pre-Maturity: Kids are becoming adults younger and younger
3. Escalating expectations: Consumers return $100 billion
in goods each year
4. The concrete consumer: 91 percent of viewers can't name
brand after TV ad
5. Faux authenticity: Retro Thunderbird makes car of the year
6. Born to be wired: 60 percent of new toys have computer
chips
7. Nibble and nap: We're snacking more and sleeping less
8. Buy now, pay never: Household debt is $7.5 trillion
9. Upscaling: Average home is 50 percent larger than in 1970
10. The frugal rich: The rich aren't buying up scale
11. Plumposity: 61 percent of Americans are overweight
Next month, look for Business and Workplace trends.
MANAGEMENT PRODUCTIVITY
R&D Funding
Battelle and R&D Magazine have just published their annual
R&D Forecast, which delivers interesting results, in line
with the state of the economy. "Total R&D expenditures
in the United States are expected to increase about 3.4
percent to nearly $302 billion in 2003," according to
the forecast, as reported in Battelle's News Release dated
January 2, 2003. Industrial support for R&D continues
to provide nearly two thirds of all R&D funding, but this
year
industry will barely increase its contribution (less than
1 percent) as compared to 2002. Federal R&D spending is
expected to increase 10.5 percent, and universities and other
non-profits project an increase of about 7 percent.
Certainly the events of the past year and a half have had
a huge impact on R&D spending, beginning with the
September 11 attacks and the resulting focus on security and
defense, and trudging through the continued economic
downturn and the accounting scandals of last year. These factors
have strongly contributed to the increase in levels
of government R&D funding and the decline in industry
R&D spending.
Of great concern is the decline in industry R&D spending,
since funding R&D demonstrates an investment in the
future of a company and its commitment to product innovation.
Many companies are struggling to keep R&D
funding constant in the face of declining sales. InformationWeek
reported in their Oct. 25, 2002 issue, however, that
Microsoft and Sun Microsystems have made aggressive plans
to increase R&D spending - by as much as 20
percent - over the next few years. Sun's executive VP and
chief strategy officer, Mark Tolliver, stated (in the
InformationWeek article), "As the economy improves, corporations
that have maintained their focus on innovation
and new product development will be the ones that accelerate
the tech-industry recovery."
It still remains to be seen when the economy truly will improve
and how long the recovery will take. Even so, states
the Battelle/R&D Magazine study, "the events of the
recent past do not represent a speed bump: they create a
detour, one which may not return the system to a more predictable
path for several years to come." We can expect
to see changes such as the reorganization of the government
(already under way, for example with the creation of the
Department of Homeland Security), and a restructuring of the
entire financial reporting system in industry, all of
which will affect research and development for years to come.
For more details, check the links below.
Battelle's News Release summarizing the R&D Forecast:
http://www.battelle.org/news/03/01-02-03_RDFunding.stm
R&D magazine (reprints of the full forecast will be available
at the end of January and posted on-line at a later date):
http://www.rdmag.com
InformationWeek article:
http://www.informationweek.com/story/IWK20021025S0003
Industrial Research Institute, Inc.:
http://www.iriinc.org/webiri/index.cfm
American Association for the Advancement of Science, Guide
to R&D Funding Data:
http://www.aaas.org/spp/rd/guitotal.htm
National Science Foundation's Division of Science Resources
Statistics:
http://www.nsf.gov/sbe/srs/stats.htm
NEW BIENNIAL SURVEY
2002 RD&E Survey - Resource & Capacity Management:
The composite results of this year's Product
Development Metrics Survey were first presented to the public
by Brad Goldense at Management Roundtable's
Metrics Conference on October 29, 2002 in Chicago. The 3 versions
of the survey results reports that we offer for
sale to the public (the text-only Highlights report, the Summary
report of composite results, and the detailed Results
report (with "special cuts" which are segment results))
are now in their final stages. Completing these reports has
taken longer than anticipated, but we are now certain that
they will be available in February. You will then find them
in the Market Research section of GGI's iStore (http://www.goldensegroupinc.com/iStore/store.html
). We will
notify you when these become available.
TELEVISION EVENTS
Alexander Haig's World Business Review: Brad Goldense has
made several appearances on Alexander Haig's
World Business Review. We want to thank all of you who sent
kind feedback on the show that aired on December
15, 2002. Streaming video is not yet available for that segment,
but we expect it by the end of this month. The two
previous shows (from August 4 and September 29, 2002) are
available on streaming video. See below for details.
One final broadcast of the September 29 In-Studio interview,
a 22.5 minute program, will be shown on the PBS
Business and Technology Network (a subscription service) and
on Tech TV (for digital cable subscribers) sometime
in February or March, 2003. We will let you know the specifics
in next month's RapidNews.
August 4th On-Location at GGI (3.5 minutes): This On-Location
field report is now available in streaming video
on GGI's website. To see the program, go to:
http://www.goldensegroupinc.com/ggiontv.shtml#wbr1
The web page includes links to download a streaming video
player, if you do not currently have one installed on your
computer.
September 29th In-Studio with Alexander Haig (22.5 minutes):
This In-Studio program aired nationwide and
internationally on the PBS Business and Technology Network
(a subscription service) and on Tech TV from
September 29 through October 13. Streaming video for this
segment (as well as the entire 30-minute show) is now
available at:
http://www.goldensegroupinc.com/ggiontv.shtml#wbr2
December 15 In-Studio with Alexander Haig (7.5 minutes) on
CNBC paid programming: This In-Studio
interview aired nationwide on Sunday, December 15. Streaming
video for this segment will be available soon. For
more information, go to:
http://www.goldensegroupinc.com/ggiontv.shtml#wbr3
For more information on any of Brad's appearances on television,
go to:
http://www.goldensegroupinc.com/ggiontv.shtml.
NEW WEB CONTENT
GTK-Gateways To Knowledge: Your resource for industry and
product development related information and
contacts offers thousands of links to providers of technologies
and services for line management functions. The main
entrance to GTK can be found at:
http://www.goldensegroupinc.com/gateway/index.shtml
One of our top 3 MEGA Gateways is the Calendar of Industry
Events MEGA Gateway, a listing of links to
conferences, seminars and distance learning opportunities.
The Calendar has just been updated with dozens of new
listings for 2003. It's sure to be an interesting spring,
judging by the conferences and other events that are coming
up.
Be sure to check here for new listings. The Calendar of Industry
Events MEGA Gateway is located at:
http://www.goldensegroupinc.com/gateway/calendar2.shtml
Another of our top 3 MEGA Gateways is the Service Providers
MEGA Gateway, a listing of hundreds of links
to firms that provide services ranging from Accounting or
Advertising to CAD, Market Research or Venture Capital.
The Service Providers MEGA Gateway is located at:
http://www.goldensegroupinc.com/gateway/serv.shtml
ISO Consultants: Find it in the Service Providers MEGA Gateway.
This NEW Gateway offers links to over 250
companies that provide ISO consulting services. The URL is
located at:
http://www.goldensegroupinc.com/gateway/serv_isoconsultants.shtml
ISO Registrars: Find it in the Service Providers MEGA Gateway.
This NEW Gateway offers links to more than
75 companies that provide ISO registration services. The URL
is located at:
http://www.goldensegroupinc.com/gateway/serv_isoregistrars.shtml
Logistics: Find it in the Service Providers MEGA Gateway.
This NEW Gateway provides links to nearly 100
companies that provide logistics and transportation services.
The URL is located at:
http://www.goldensegroupinc.com/gateway/serv_logistics.shtml
NEW GGI I-STORE PRODUCTS
New Items: GGI's iStore has now been updated with 6 new Published
Articles and 2 new Technical Papers &
Presentations. See details below, or go directly to GGI's
iStore storefront:
http://www.goldensegroupinc.com/cgi/catalog.cgi
New Published Articles:
A43 - "2002 RD&E Study Indicates Resource &
Capacity Management Practices Are Improving" Best Practices
Report, Management Roundtable, Inc. December 2002 [2 pages]
A42 - "Resource & Capacity Management In Product
Development" 2PLM e-zine, John Stark Associates.
December 30, 2002 [3 pages]
A41 - "Resource & Capacity Management in Product
Development" 2PLM e-zine, John Stark Associates. August
12, 2002 [2 pages]
A40 - "The Evolution of Engineering: 3D/CAD/CAE/CAM
or CAX?" Best Practices Report, Management
Roundtable, Inc. August 2002 [2 pages]
A39 "What Top Managers Should Know About the State of
R&D Measurement," inKNOWvations, Sopheon
PLC. April 25, 2002 [3 pages]
A38 "Early 21st Century Development Practices: The Fifth
Generation Is Here" Best Practices Report,
Management Roundtable, Inc. April 2002 [2 pages]
New Technical Papers and Presentations
T33 "Metrics For Managing RD&E Resources & Capacity:
A Survey of North American Manufacturers and
High-Tech Companies [Presentation Slides]," Innovate
2002 Conference, Worldwide Business Research.
December 6, 2002 [84 Pages]
T32 "Proactive & Predictive R&D Metrics: A Primer
[Presentation Slides]," Winning Practices For Product
Development - Webinar Series, Sopheon Corporation. October
22, 2002 [71 Pages]
For detailed descriptions of each item and information on
how to order them, go to GGI's iStore:
http://www.goldensegroupinc.com/cgi/catalog.cgi
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GGI RapidNews is an e-mail publication from Goldense Group,
Inc (GGI). Its subject matter includes survey findings, company
news, book reviews, key industry conferences and R&D information
of interest to clients and associates. Please send communications to rn(at)goldensegroupinc.com.
Thank you.
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