GGI Quotation - Citation Q16 | A P/L for R&D

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Q16 - A P/L for R&D

CFO Magazine, The Economist Group, Boston, MA, USA
February 2000 -- Pages 44-50

This CFO article digs into problems with U.S. company R&D processes: products not meeting feature or function expectations; product delivered too late for their markets; products not delivering expected returns and product projects not continuously revisited for relevancy.

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