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ABSTRACT
Module 4 - Three Key Innovation Techniques
This module will focus on three innovation methodologies
for about an hour each, followed by an exercise. Since the
early 1980s, and some argue before that, three innovation
methods have stood the test of time. While there is some small
amount of overlap between the three methods, their specific
purpose and application is largely different.
1.
Edward DeBono's "Lateral Thinking" and "Six
Hats" trademarked methods.
2. Eric VonHippel's "Lead User Analysis" method.
3. Genrich Altschuller's "Theory Of Inventive Problem
Solving [TRIZ]" method.
Certain of these new tools drive breakthrough innovation
while others drive incremental innovation. Certain of these
tools are appropriate for softer products and consumer products
while others are appropriate for highly complex and technical
products. Some tools are "fru-fru" in nature and
make one laugh when applying them while other tools create
serious cerebral challenges.
The goal of this module is familiarize all attendees with
three of the most credible innovation methodologies based
on their twenty-year lasting power in industry.
Exercise #2: The module will conclude with a group exercise
to try out one or more of the "more serious" innovation
methodologies. This Exercise is more involved than the Module
2 exercise. In all likelihood, we will give Edward DeBono's
"Six Hats" trademarked methodology a test drive.
Each "hat" requires a different thinking perspective
when addressing an innovation opportunity. [We are still formulating
the details of this exercise. If you register, we may ask
you to bring an opportunity you are currently working on.
We will provide you with a more specific phrasing of any requests
of this type at a later date.]
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