Module 4 - Three Key Innovation Techniques

This module will focus on three innovation methodologies for about an hour each, followed by an exercise. Since the early 1980s, and some argue before that, three innovation methods have stood the test of time. While there is some small amount of overlap between the three methods, their specific purpose and application is largely different.

1. Edward DeBono's "Lateral Thinking" and "Six Hats" trademarked methods.

2. Eric VonHippel's "Lead User Analysis" method.

3. Genrich Altschuller's "Theory Of Inventive Problem Solving [TRIZ]" method.

Certain of these new tools drive breakthrough innovation while others drive incremental innovation. Certain of these tools are appropriate for softer products and consumer products while others are appropriate for highly complex and technical products. Some tools are "fru-fru" in nature and make one laugh when applying them while other tools create serious cerebral challenges.

The goal of this module is familiarize all attendees with three of the most credible innovation methodologies based on their twenty-year lasting power in industry.

Exercise #2: The module will conclude with a group exercise to try out one or more of the "more serious" innovation methodologies. This Exercise is more involved than the Module 2 exercise. In all likelihood, we will give Edward DeBono's "Six Hats" trademarked methodology a test drive. Each "hat" requires a different thinking perspective when addressing an innovation opportunity. [We are still formulating the details of this exercise. If you register, we may ask you to bring an opportunity you are currently working on. We will provide you with a more specific phrasing of any requests of this type at a later date.]