Proactive & Predictive Research & Development (PPRD)
Please download brochure. Please contact GGI at 781-444-5400 for information on scheduling.

Why call it PPRD?
Most measures in companies have their origin in the Finance function. Historically, it has been the responsibility of Finance or Accounting to monitor the company and its functions to know past, current, and expected future performance. Certain functions such as Sales, Manufacturing, and Logistics already perform a great deal of self-monitoring. But, this is not yet true of R&D. Most R&D measures have their origins in accounting or legal or project management areas. Accounting is responsible for what has already happened. Accounting measures are almost always reactive in nature, therefore most R&D measures are reactive in nature. Legal and project management measures are common across companies and industries and will create few opportunities for competitive advantage.

Why are PPRD metrics important to a company?
Just like design change orders, it is much more expensive to fix something than it is to do it right the first time or right consistently. Whether one is talking about overall corporate R&D accomplishments or a specific project, it is less profitable to react to changed direction than it is to set out in the right direction with the capability to anticipate course corrections.

Establishing early, forward-looking metrics is essential for predictable R&D, both for individual projects and for overall corporate results. PPRD metrics, along with increased R&D-unique measures, will improve results and the predictability of results.

PPRD Coursebook Table of Contents

•  The Big Picture
  
•  Advanced Metrics Frameworks
  
•  Planning Metrics
  
•  Corporate vs. Project Metrics
  
•  Proactive Metrics
  
•  Predictive Metrics
  
•  Reactive Metrics Become Planning Metrics
  
•  GGI Company Profile
  
•  Bibliography

SEMINAR LEADER: BRADFORD L. GOLDENSE, NPDP, CMfgE, CPIM, CCP

Brad Goldense is Founder and President of Goldense Group, Inc. [GGI], a fifteen-year old Cambridge, Massachusetts consulting and education firm concentrating in advanced business and technology management practices for line management functions. Mr. Goldense has consulted to over 100 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 300 manufacturing locations in North America, Europe, and the Middle East.

Mr. Goldense is a member of the faculty at the Gordon Institute of Tufts University in Medford, MA. He holds a BS in Civil Engineering from Brown University and an MBA in Cost Accounting from Cornell University. Brad is a Certified Manufacturing Engineer [CMfgE] by the SME, a Certified Computer Professional [CCP] by the ICCP, and is Certified in Production and Inventory Management [CPIM] by the APICS. He is Worldwide President of the Society of Concurrent Product Development [SCPD]; is on the Board of Directors of the American Society for Engineering Management [ASEM]; and is a member of Cornell University’s Technology Transfer Committee.

Brad has authored or been quoted in over 135 articles on competitive product development and manufacturing with known industry publications such as CFO, Design News, Machine Design, Purchasing and on the Business Week website He is an internationally recognized expert on both rapid product development and R&D metrics and measurement. Prior to founding GGI in 1985, Mr. Goldense worked for CSC/Index, Price Waterhouse, Texas Instruments, and a private company that specialized in refurbishing aging manufacturing plants.

Please download brochure. Please contact GGI at 781-444-5400 for information on scheduling.