What is MPD?
GGI organizes the subject of product development measurement into four primary measurement areas: overall corporate R&D results, development projects, business functions, and improvement projects. Generally, it is the first two areas that create the most leverage for corporations. Sadly, it is often the middle two areas that receive the most internal measurement attention.

The MPD Seminar focuses on the areas that have been demonstrated through management science and research to have the highest correlation with success.

Why is MPD important to your company?
Almost everyone in the company has a stake in the "new product development function." If new product development is healthy, the chances are that the company is healthy. In most companies 40%-80% of total revenues come from products developed within the past 3-5 years, and a greater share of the profits.

What NPD processes we choose to measure and how we go about measuring them says much about our company’s process maturity. From NPD process characteristics like “loosely linked or ad hoc” to “repetitive or repeatable” there is an enormous jump in organizational process maturity.

That jump represents the difference between process monitoring and process control. The latter is where every business manager would choose to be. Moving up to the next level of process maturity takes much of the risk out of development, and puts NPD processes on more profitable trajectories. Measures are critical.

MPD Coursebook Table of Contents

•  Terms
  
•  Perspectives On Measurement
  
•  Costs Of Weak Development Processes
  
•  Rationalizing The Use Of Metrics
  
•  Determining Types & Units Of Measure
  
•  Structuring The Development Process For Measurement
  
•  Breaking Product Development Into Subprocesses
  
•  Measuring The Development Process: Selected Topics
  
•  Contracting Teams & Recognizing Success
  
•  Case Study: Instrument Development
  
•  Case Study: Integrated Circuit Development
  
•  Advanced Metrics Topics
  
•  Company Profile
  
•  Bibliography

SEMINAR LEADER: BRADFORD L. GOLDENSE, NPDP, CMfgE, CPIM, CCP

Brad Goldense is Founder and President of Goldense Group, Inc. [GGI], a fifteen-year old Cambridge, Massachusetts consulting and education firm concentrating in advanced business and technology management practices for line management functions. Mr. Goldense has consulted to over 100 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 300 manufacturing locations in North America, Europe, and the Middle East.

Mr. Goldense is a member of the faculty at the Gordon Institute of Tufts University in Medford, MA. He holds a BS in Civil Engineering from Brown University and an MBA in Cost Accounting from Cornell University. Brad is a Certified Manufacturing Engineer [CMfgE] by the SME, a Certified Computer Professional [CCP] by the ICCP, and is Certified in Production and Inventory Management [CPIM] by the APICS. He is Worldwide President of the Society of Concurrent Product Development [SCPD]; is on the Board of Directors of the American Society for Engineering Management [ASEM]; and is a member of Cornell University’s Technology Transfer Committee.

Brad has authored or been quoted in over 135 articles on competitive product development and manufacturing with known industry publications such as CFO, Design News, Machine Design, Purchasing and on the Business Week website He is an internationally recognized expert on both rapid product development and R&D metrics and measurement. Prior to founding GGI in 1985, Mr. Goldense worked for CSC/Index, Price Waterhouse, Texas Instruments, and a private company that specialized in refurbishing aging manufacturing plants.

Please download brochure. Please contact GGI at 781-444-5400 for information on scheduling.