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Q40 - The real thing: New metric reveals the true impact of ideas on the bottom line

Manufacturing Business Technology & Innovation Strategies Newsletter, Reed Elsevier Inc., Reed Business Information, New York, NY, USA
February 28, 2009

Description: Manufacturing Business Technology [MBT] interviewed Bradford L. Goldense on the subject of measurement and metrics in R&D and product development. The discussion focused on overall R&D-Product Development productivity, output, and results. Metrics such as "Return On Innovation [ROI]", "New Product Revenues a.k.a Vitality Index," and other aggregate R&D performance measures were cited. The interview offers perspectives on measures for R&D spending, projects, and overhead.

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