Q2 - The Neglected Time-To-Market Factor: Four Techniques For Speeding Product Definition
Design For Manufacture Alert Newsletter, Management Roundtable, Inc., Boston, Massachusetts, USA
February 1991 -- Pages 1-5
Most companies do an incomplete job of measuring time-to-market cycles! Few companies benchmark and measure the time it takes to define new products. This article analyzes and integrates "front-end" business functions with lessons learned from "back-end" functions.
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