Q19 - Interview: More on Linking Corporate Strategy to R&D: A Conversation with Brad Goldense
Best Practices Report, Management Roundtable, Inc., Watertown, Massachusetts, USA
August 2001 -- Pages 10-13
In this interview with Best Practices Report, Brad Goldense goes into detail about the links between R&D and corporate strategy. He explains why traditional linkages (such as R&D spending as a percent of revenue) often fail to return useful information, and gives practical advice on how firms can build real linkage between R&D and corporate-level metrics.
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