Q45 - Coming Into Focus
Intellectual Asset Management [IAM] Magazine, The IP Media Group, London, United Kingdom
March/April 2013 -- Pages 71-76
This article discusses the increasing challenge of getting a return on monies invested in R&D and innovation initiatives. With increasing global competition and a challenging economic environment, companies must become increasingly shrewd in how they manage innovation-related activities. More sophisticated due diligance, better decision making, and increasingly leveraging intellectual property are among the techniques leaders are using today.
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Mr. Goldense was interviewed by IAM Magazine, along with several other thought leaders, on the techniques that can be used to achieve competitive advantage in R&D and product development. As well, his views on the changes that one can expect in the years ahead in the area of intellectual property vis-a-vis product development were sought.
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