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A51 - Two-Step Selection Process Helps Limit NPD Products In The Pipeline, According To Study

Visions, Product Development & Management Association, New York, New York, USA
April 2004

This article discusses the advantages of using a 2-Step or 2.5-Step product selection process to limit the load on the product development organization. Results of GGI�s 2002 Product Development Metrics Survey are detailed, with implications for reduced development cycle time, improved resource management, improved product quality and ultimately increased profits.

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