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A36 - Measuring R&D's Linkage to Corporate Strategy: It Can Be Done

Best Practices Report, Management Roundtable, Inc., Watertown, Massachusetts, USA
August 2001 -- Pages 8-10

In this short article, Brad Goldense reveals quantitative, concrete links between corporate strategy and R&D. His chief approach involves comparing metrics in two sets -- R&D and Corporate -- and analyzing the correlations between the two. The results illuminate several practical applications and strategies for managing R&D.

Download this complimentary paper.




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