RESOURCES

GGI in the News
Reading Rooms
Press Releases
GGI Webinars
Primary Research
Research Product Development Conference Seminar
GGI Podcasts
GGI Summits

PUBLICATIONS

Complimentary
Publications
GGI Rnews

GENERAL INFORMATION

Book Library
Calendar
Bibliography

SOCIAL MEDIA

Driving Product Development™

GGI Blog Signup
GGI Blog Home

Tangible Innovation!™

GGI Blog Sign-Up
GGI Blog Home

Follow Us on Twitter

Twitter

ARCHIVES

Tangible Innovation Archive
Rapid News
Gateways
GGI Summits

CLIENT SERVICES

Private Research
Secure Access Area

Sitemap
 

A76 - Feature Article Nailing Product Requirements

Machine Design, Penton Publishing, Cleveland Ohio, USA
August 21, 2008 -- Pages 63-65

Description: This article sheds light on a number of best practices on how to define a product and its requirements. There are differences between industries, but the best practices don't change. One just needs to adjust their thinking a little bit regading the timing of requirements gathering and and the decision to freeze requirements. For instance, a heavily tooled product will have a less flexible product definition process than a software-only product in most cases.

The composition of skill sets of the team that does the external definition is critical. No single person can capture everything that is said to them by customers or focus groups, or even synthesize research of the marketplace - due to the inherent biases of the discipline in which they are trained or they work. There are actually two separate requirements processes that involve different people at different levels at different timing in order to define short term product portfolio needs versus long term product portfolio needs. There is yet a different requirements gathering process for companies that want to develop products that are "new-to-the-world" or "new-to-the-industry." All these are related to gathering "external" requirements.

"Internal" requirements are handled differently. The approach many companies take to treat folks inside their company as "internal customers" is misguided. Fortune Magazine documented a significant piece on this errant approach in 1994, yet the practice continues today at many companies. Because designs freeze fairly quickly at the beginning of the product design activity, internal folks need to be involved from the start of a design activity in a significant way.

Download this complimentary paper.




You may also be interested in purchasing educational materials from The Wisdom iStore.


Home | Profile | Experience | Trademarks | Gateways to Knowledge® | Design Reviews | Products | iStore | Contact Us

Sitemap

Goldense Group, Inc. [GGI]
1346 South Street, Needham, MA 02492

P.O. Box 350, Dedham, MA 02027-0350
Phone: (781) 444-5400   Fax: (781) 444-5475

Privacy Statement

Copyright © 1996-2017 __ Goldense Group, Inc. __ All Rights Reserved.