A47 - Benchmarking Product Selection: What is the Expected Yield of Projects and Products?
Best Practices Report, Management Roundtable, Inc., Watertown, Massachusetts, USA
September 2003 -- Pages 9-11
This article explores the output of different approaches to product selection as well as the yield of approved projects in the R&D pipeline. Differences in the yield of planned projects vs. approved projects are examined with implications for improvements in the product selection process.
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